How to start on YouTube to have a successful channel from scratch? step by step guide

Currently YouTube has become one of the most popular platforms around the world, which has also become an opportunity to online business for the vast majority. And it is that after a certain number of subscribers and hours of playback this platform will start pay you for your videos, but for this it is necessary that you can have a successful channel on the platform.

Note that one of the keys to achieving success is the importance of uploading content free of copyright as well as copyright at the time of create content. Also, all content you upload there must be interesting and completely original, since all this will help you capture the attention of your target audience.

By becoming a site of great interest to most users, many companies and brands they have chosen promote your products and services on YouTube, but for this it is necessary to have a account and a channel. That is why we are going to teach you how to how to perform this procedure easily and quickly, To do this, follow in detail everything that we will teach you below.

What are the advantages of using YouTube for your brand or business?

Today there are many business and personal brands who still hesitate to take a step in the most popular video platform in the worldbut the truth is that thanks to this platform these companies can begin to drive a lot of traffic to their web pages or other social networksand it is that this audio visual website it has become an excellent option for all types of businesses.

All this has made many world-renowned companies have decided open a youtube account. However, this is not just about create an account and open your channelbut to take advantage of everything the potential it offers in terms of combination with other media and social networks.

Therefore, here we show you the main advantages that you can obtain when using YouTube for your brand or business:

An ideal site for personal branding and corporate branding

It is no secret to anyone that the influencers or also known as Youtubers are the ones more have succeeded on this platformand it is that the videos that are carried out by other people have managed to have a lot of reach and success in this social network, all this thanks to the facility they have for connect with the public.

And it is easier to view someone else’s reproduction than computerized images, That is why this platform has become one of the best places to carry out personal branding. However, this does not mean that companies as such have no place herebut on the contrary, this type of audiovisual has allowed many companies to Connect much more with your customers.

In this case companies have to humanize themselves as much as possible and through said audiovisual publicize their products and servicesand above all explain how they work and their benefits. All this will help strengthen ties with customers and especially to earn your trust.

It allows you to enhance your other social networks

Just as it has already been mentioned earlier in the post, one of its main advantages is that it allows its users to be able to combine your channel with your social networks, so unite YouTube + social networks will allow you to spread even more all the content you have on other platforms such as Instagram, Facebook, Twitter, among other.

Allows you to optimize content creation

Being able to work with both YouTube as with blog at the same time is very important, as this will definitely help you get a lot of use out of it. Luckily this video website It allows upload all kinds of contentwhich allows users can create master classes, tutorials, interviews, among some others, all these types of videos usually have a lot success in this social network.

But each of these topics mentioned are topics that fit very well in a blogso another advantage is know how to take advantage of all the audiovisuals to adapt them to other contents without having to make much effort. So that this can be understood much better, all this consists of create a step-by-step video tutorial explaining how a certain product worksso this same content you can take advantage of it to use it in a blog.

This way you can share said reproduction accompanied by its description, of course expanding the information much more or in that case making a summary of the video. This will allow you to work on two sites simultaneously so you can take quite a bit of it.

Other advantages it offers for your company or personal brand

• offers the possibility of create compelling value content.
• has ease for share such content on other social networks.
• It allows you develop the Branded Content of your brandresulting in a very good alternative for establish the brand personality as well.
• Videos are consumed in an easier waybeing attractive reproductions will be much easier attract the user’s attention.
• reproductions they help you increase the engagement of your posts on social networks.
• if you do a correct seo job in your audiovisuals, then you will get a high search engine rankings.
• a channel it’s a means of dissemination and informationso it is ideal for you to broadcast your advertisements for products and services.
• It helps you a increase the percentage of visitors by at least 30%.
• By having a certain number of subscribers and hours played, you will start earning money for your contentso it not only allows you publicize your brand or businessbut can also get to pay you for it.

Learn step by step how to start on YouTube from scratch

There is no doubt that Youtube It is very medium, very powerful for what it is. content marketingbut keep in mind that all this can have success only if you use the right tools to it. The procedure to start in this platform from scratch is extremely easyso you won’t need be an expert for it or have much computer knowledge.

In this case, simply follow each of the steps that we are going to indicate below:

Create Account

The first thing you should do to start in this video social network is to open you a google accountyou can do this directly from the platform Youtube.

To do this, follow each of these Steps:

• Sign in to the YouTube home page.
• Then click on “Create Account”, in case you already have one then just in “Log in”.

• Then you must choose the option to create the account.
• Then you just have to follow each of the steps that it indicates Google for create that account.

• When you’re done created your google accountthen the following will be re-enter the YouTube page and log in with your username and password.
• Once you find yourself in the homepage click on “Login” or “Access” located at the top right of your screen.

• In the new window that appears on the screen you must enter your email address and click on “Following”.

• now you must enter your password and click on “Following” this way you will be entering your account.

create channel

When you have entered the youtube platformthe next thing will be to start create your own channelfor this you need to go to the Settings or Configuration according to the case. Once you enter there it will appear the account window where you will find the section “Your YouTube channel”.

Right there you will find the option “Create channel”, which you are going to select:

• Then a new window will open “Use Youtube as”, There you can Write your name and surname or in this case the alias as you want the other members of the social network to call you. Once these data have been entered, click on “Create channel”.

• After that your YouTube channel will have been created successfully.

Customize channel

when you already have created your channel on the platformbefore starting upload your video, the most recommended will be personalize your channel, as this will allow you to do it more attractive.

To do this, follow these steps:

• In the upper part of the window of your channel you must click on the button “Custom channel”.

• A new window will then open where you can start personalize your channel, either adding a layout to the channel, adding featured channels, you can add new sections, change the background color among many other aspects that you can modify there.

• It is worth mentioning that the process of customization if it will depend on each userso it is recommended customize it according to your tastes and that it is consistent with the type of information you want to offer there.

upload first video

Finally, once you have customize your channel to your liking, the only thing left for you to do is upload your first video to your channel. It is important that the content you upload is completely original and that is a topic of interest so i can attract the attention of users.

When you are working with youtube It is best to use video editing programs, as this will help you create completely professional and well-designed audiovisuals. Therefore, having video ready, the next thing will be upload it to the social network.

To do this, follow these steps:

• Again you should go to your channel window.
• When you get there you must click “Upload a video”.

• Next the window will open YouTubeStudio.
• There a window will appear on the screen where you must select or drag the playback you want to upload to the website. In this case click on “Select File”.

• Here it will open for you “Windows Explorer”, in this case you must go to the location of the file and click on “Open”.
• When you have selected will appear to you the next window onscreen.

• As you can see, a box for you to insert the title of the audiovisualyou can too add a file description. At the bottom you will see the loading percentage of the video. And on the right side you can view the thumbnail of the file you’ve uploaded.
• Once it has been uploaded to 100% you must click on “Following”.
• In the next window you must specify if the content of the video is suitable for children, here you must select the corresponding box and click on “Following”.

• Now the window will appear “Visibility”, there you must choose when post the video Y Who should look at it first?
• Once you choose the preferred options, you simply have to click on “Post”.

• Then you will see a new window where it will tell you that your video has been uploaded successfully and if you want Share the link on your other social networks.

After that your first video will have been successfully uploadedin case you want upload more views you simply have to repeat all the steps mentioned. Keep in mind that to be successful on this platform it is important that you are constantly uploading contentthis will allow you get more interaction with your followers.