WhatsApp Business has become an application developed for small and medium businesses, which will allow you to have a more direct communication with your clients.
That is how This messaging app has become the main bet of many merchants, since it is a business opportunity for many.
Its main advantage is the WhatsApp groups, which you can take advantage of at your convenience and thus improve your marketing strategies. To do this, follow in detail everything that we will explain below.
Is there a difference between WhatsApp Business and WhatsApp groups?
If you want to manage your company’s strategy through WhatsApp groups you must bear in mind that Business It offers you better alternatives in terms of organization, since it is a tool aimed directly at companies. As for the differences of the groups of the two versions of this messaging application it should be mentioned that Whatsapp does not offer any type of option for what the labor organization of the groups, while Business Yes.
Being within a Business group you will have the opportunity to have an option called “Label group”, which allows you to place different types of labels such as that of “New customer”, “New order”, “Pending payment”, among some others that will help you organize all your work in a better way. This allows you to have a better management of all your products, as well as your orders and payments. So you can separate those customers who are pending to pay with those who have already paid.
Learn step by step how to create groups in your WhatsApp Business account for your business strategy
The procedure to create a group in Business is very simple and completely the same as in WhatsApp, just follow each of these steps:
- Once you find yourself inside instant messaging, the first thing you should do is select the three points located in the upper right part of your screen.
- There a new menu will open with several options, in this case select “New group”.
- Later it will be opened to you the list of your contacts, in it you must select all the contacts you want add to group. When you have already selected them all alone click on the arrow in the green circle.
- On the next screen you must put the name you want to the group, when you have done it click on the green button.
- After this there will be created the group where you will be able to communicate with all the people you have included there, as well as share your products or services with them.
Tips to keep a WhatsApp Business group active and improve interaction with its users
Keep in mind that it does not only consist of create a group and that’s it, for it to be successful you must make sure it is quite active and moved, that is, you must constantly share content there, as well as maintain an interaction with the users of the group. If your business consists of a sale of spare parts for automobiles, then dedicate yourself to sharing products there every day, as well as creating different sales promotions.
Or send different diagnostics of possible failures or damage that cars can suffer for not doing the proper maintenance. You should also make sure to answer all the questions they have your clients, as this will help you have a fluent and correct communication with them. It is essential that you pay as much attention as possible to your buyers, since they are the key to the success of your business.
Ideas and strategies to use WhatsApp Business groups to benefit your business
Being able to keep a WhatsApp group active is not always an easy task, this is how we are going to explain some ideas and strategy that you can start using for it:
Create a catalog
If the goal of your business is to sell productsthen you can start create a catalog, which will allow the members of your group to access it and thus know each of your products as their price if you want. This will help you improve customer service and gain greater public interest.
Respond to customer concerns
It is important that you maintain a very good Public attention, keep in mind that perhaps many of them may have concerns about some of the products that you sell or about some of your services, so you should always give them a concise and accurate answer about what they want to know.
Share content of interest
Groups are basically created to have an interaction with their users, as well as to share content. It is always recommended to you send messages with your new products or servicesThis will allow all the public present there to know all your inventory and be interested in what you offer.
Make discounts on products or services
Discounts and promotions They are always very important, especially if you are making yourself known, this is how it is recommended that you always place promotions of some of your products at a very low price. On many occasions it is important to sacrifice some products, but this will give you better results compared to your other merchandise.
Build customer loyalty
And lastly, it is important that you can build customer loyalty, this you will achieve by offering security and trust about what you sell. To do this, make sure to sell products of very good quality and at a very low price. Keep in mind that high prices may not create a very good image for buyers.