There is no doubt that this social network has become one of the best alternatives for all types of businesswhere the main key is to have a clear and concise strategy of everything you want to achieve. That is why this platform It has analytics that will allow you to monitor the impact of each of your publications.
To know each one of these statistics is extremely important for any brandsince this will let you know the performance of each of the actions performed in the application. From these data it is possible to Create campaigns that are tailored to the strongest points that have been discovered through data analysis.
Considering the importance of this function, here we are going to show you how you can start use Instagram analytics and in that way begin monitor each of the posts you upload to your account. For this, follow in detail everything that we will teach you below.
Functions and tools of Instagram analytics What can we know with it?
One of the advantages of using a commercial account on Instagramis that you are going to have the opportunity to have a Integrated access to all platform statistics. In this way the social network offers its users the opportunity to obtain a little more information about each of your followers and posts, allowing you to have better control at all times.
In this way you will have the opportunity to get statistics of all your postsas well as knowing how many people have seen your images and videos uploaded to your account, you can also measure the scope of each of it, comments, likes, visits to your profile, among many others.
You will also have the opportunity to know the behavior and growth of your profile, as well as knowing how many people have followed you and stopped following you, if it's about men or women, the age of the people, the number of followers in the last hours, among many other statistics that you can study thanks to this excellent tool.
Learn step by step how to interpret and get the most out of Instagram's analytics tool
To get the most out of this tool you need to learn to interpret it the right way.
To do this, we will show you each of the most relevant metrics that you must take into account at all times and thus be able to measure the effectiveness of your profile:
Know the statistics of your publications
One of the main advantages offered by this analytics tool is that it will let you know all the statistics of each of the images and videos that you upload to the platform. For this you simply must access your profile and open the publication you want to see, at the bottom you will see the option of "See stats", you simply must click on the option to know I like them, the comments, if they have saved or shared it.
In this way you can start to see what scope each of your content loaded in the application, as well as the number of interactions. In case you decide promote content with the function of "Instagram Ads" you will see so much the statistics of the original publication as the one that was promoted. A function that will allow you to clarify all these figures easily.
Statistics of your followers
Another important aspect that you will be able to take into account is the behavior of your followers, In this case you will have the opportunity to supervise which people follow you daily and who stop following you. You can also obtain relevant data such as the age, gender and location of these followersAll this will allow you to know if you are really reaching the audience you are targeting.
In this way, you will have the opportunity to take into account different parameters, like knowing how much you should publish to try to reach more people as well as knowing if you should better or not to adjust your digital strategy, this in case you are not getting new followers.
In addition, all this will allow you to know what are the best times to make publications, keep in mind that the amount of online content that exists is very large, so your ads can easily go unnoticed. Therefore, it is best to be able to identify when the followers are on-line, in this way you can measure your regularity and achieve the desired success.
Measure your engagement
Thanks to application analytics you will have the opportunity to know what the interaction is through likes, shares or clicks in each of your posts. You can take all this as a indicative of the quality of your work on the social network, and the direction of your brand will depend a lot on it.
Keep in mind that all this analysis must be done separately, that is, you must analyze videos, stories, images, among others everything separately, like the promotional content of each of the publications. This way you will have the opportunity to determine what type of content impacts the public the most.
Monitor hashtags
As you already know, the hashtags they only have one objective and that is to increase the reach of each one of the publications that are made in the social network, so making use of them in each of your content will help you improve visibility. So the best thing you can do is combine hashtags of your brand, products / service, promotion and event, So you can increase the scope of your account.
In this way, you should monitor each of the hashtags to measure what are the impacts of each one of themthis will let you know what they are the most used by your competitorslike those who more benefits bring you to your strategy.
Best day and time to post
Another benefit that you will get with the analysis tool of the platform is that it will allow you know all the statistics necessary to determine when is your audience most active, which will allow you to carry out all your posts at that time.
However, this point cannot be optimized if you have to connect repeatedly to make different posts throughout the day. For these cases, the most feasible is to use a "Schedule posts on Instagram", This will allow you to establish what days and at what time you want it to automatically upload content to your account.
5 Tools to boost Instagram analytics that every Community Manager should know
Considering all the benefits what does using the analytics of this social network, then you should also know what are the best tools that allow you to enhance all this.
In this way, here we show you the 5 best tools that will allow you to have a greater and much more professional analysis:
Metricool.com
Pro.Iconsquare.com
Iconsquare It is considered one of the most popular and advanced tools for what it is developing strategy on social networks like Instagram. And is that thanks to this platform you will have the opportunity to manage your entire account, knowing each of the statistics of the most relevant functions.
In this way, you will have the opportunity to know advanced statistics let you measure all the actions you take within your accountas well as knowing their evolution. In this way, you will have a system that will allow you improve communication with your audience at the time of integrate all messages that you receive from each of your followers.
Squarelovin.com
Minder.io
SproutSocial.com
To finish we present you the account of Sprout Social, which is in charge of combine analytics with content creation and management tools, thus allowing you to have a greater control in everything you do from your account. In addition, it has a editorial calendar it has all the functions available for either schedule new content on multiple platforms.
Also, this online program has become one of the best options for what are the largest organizations, which have a centralized media library to manage integrated editing tools.
In this way, you will have the opportunity to make a complete analysis of the behavior of each of your followers, as well as knowing the scope that each of your content published on the social network. An excellent alternative to start wearing a control of the analysis of your account at all times.