Instagram Contests What are they, what are they for and how to use them to gain followers?

Many of the publications that we see in the beginning of Instagram are shares or posts of sweepstakes and contests. It turns out that everyone in this world likes to win and in the networks it is not an exception, that is why they are a tool to increase follower count and make a brand, product or company known.

If you want position your brand in a social network as popular as this one, you have to learn about digital marketing strategies, it is important to produce content aimed at attracting the attention of potential customers or consumers of what we offer.

At the end of this article you will know everything about how to increase followers on your Instagram business accounts through sweepstakes and contests.

What is an Instagram contest and what is this strategy for?

A contest is that publication that, carried out in a friendly and clear, will announce an account and what it offers. The effect of this post will affect the profiles that participate, generating more followers and new audiences. It’s good to keep a long horizon to welcome customers who will generate other sales and will renew your buying and selling methods.

It is a tool used by community managers or the person in charge of social networks of a company, thought together with the executives of the same, since it will be raffled or contested for something in return, “an award” of this brand. For example, if you have a trading company clothingyou could raffle a purchase order, or a garment that is fashionable.

If you offer something from your company, you will get something from other users, in this case clicks, visits and reactions to your contentmentions of the publication in their storiesand new followers. It is necessary that you learn from the competition and improve your version, you will achieve this by analyzing and observing the accounts of your opponents, for this you must follow them.

What are the main benefits of conducting sweepstakes through this social network?

One of the main benefits is that generate new users as followersif you make a giveaway publication in an eye-catching way, that has a current design and words that “hook up” or call for participation open from whoever wants to win, you can take it for granted that you will soon receive New customers.

Another benefit is the reaction trickle effect that will follow the giveaway post. In other words, these users who react and participate in the draw will become followers and will continue to click on the next posts. That is, you will get more likes on your account and each account will be more likely to interact with your company’s content.

And last but not least is to generate a good customer base for a product launch new and increase brand sales. If the company has a good plan of marketingthis network strategy is going to be a great lure in the objective of achieving possible sales as well as for increase the percentage of loyalty.

What should we take into account to carry out a giveaway on Instagram?

It is important meet our followers and to be able to determine or think about your tastes as accurately as possible, as well as knowing the perfect time for make your post, this has to do with being able to predict when the majority connects. Putting these data together we will know when to upload it and how to design it.

What to draw? This is where the sales ability and creativity. If your company does not have a product of mass interest, such as food clothes, electronic devices, or you just don’t want to raffle a product of yours. We can be sure that if we go with the trends of important dates we will never fail. For example, him Valentine’s Day you can raffle a basket of chocolates or a coupon valid for a dinner in a well-known restaurant.

In the Description of the content, you are going to write a clear text, using visible and legible fonts. Here you must concisely determine the participation conditions. That is, the restrictions of giveaway or contest, the rules, the date of the same and the publication of winners. Right now it is good to use hashtags and ask them to share the post on storieslabeling the company account.

5 Instagram contest ideas that will increase your followers

always use custom imagesthat is, an image created by your brand, with your logo and showing what you want to draw and that everything is in the scope of the legal terms of contests and sweepstakes that Instagram proposes. Many times you will include other renowned entities or people in this type of strategy, so it is necessary that everything be treated seriously and formally.

Let’s look at some ideas below:

• It’s good boost the post with some instagramer from your city or country, a singer or an artist with many followers and media coverage. For this you must make a prior contract, either formal or informal.
• Pin the contest next to some festivity As the example of Valentine’s Day, Mother’s or Father’s Day, Saint Patrick, Christmas or New Year. Always looking for dates that are known or important worldwide, so you can reach new audiences.
• Raise the bet by raffling discount coupons. can be from your place or other businesses agree to hold it. For example, a 20% coupon discount on the next visit to a well-known hairdresser or the same in a fast food place.
• Raffle an electronic device or technological device. Here begins the executive part where your company must pre-purchase and personalize equipment with logos or colors that identify the brand.
• Create a voting contestthis is boosting a kind of rivalry between users that they make a publication or a photo about what the brand decides and send it to the company profile. Then he faces two users and take them to a public vote in the stories of the same account.