If what you want is gain visibility within your professional area, LinkedIn It is one of the best platforms to achieve this. Through it, you have access to many professionals within your niche, with which you can maintain communication and even get job opportunities.
However, to improve your chances of choosing a new job, you need a series of communication skills that attract attention and make you stand out above others. For this, a function known as LinkedIn headline.
Throughout this content, we will teach you all the tools that you can take advantage of to make yourself noticed through your LinkedIn headline. Also, we will give you some useful tips.
What is the owner of LinkedIn and what is this section of my profile for?
In a simple way, it can be said that the owner of LinkedIn It is a description that is located just below your name and surname in your profile. It has a maximum extension of 120 characters, in which you can describe yourself as a professional. Many experts make use of this section to capture your work experience, professional strengths, etc..
Besides, it is recommended include keywords in the text to be able to position yourself effectively on the platform. This will allow you to get higher traffic on your profile. In summary, it could be said that the headline on LinkedIn it's kind of presentation letter, in which you can write a summary of all your advantages as a professional. The ideal is implement attractive language that it attracts attention positively as soon as it is read.
Why is it important to have a good headline on your LinkedIn profile?
The main reason why the headline on your LinkedIn profile It is very important, it is because can be decisive when hiring you or not for a job. Beyond writing your position within a company or profession, it is much more attractive place the contribution you can give to your sector.
If you belong to Google, Coca-Cola or other large companies is a good idea to share this information because it adds extra value to your profile. On the contrary, if the company you work for is not really well known, it will not make an impact writing that in your headline.
In those cases, it's better than combine a brief description of what you do, along with the value you can give in any other company that is considering hiring you. This means that a good headline can undoubtedly be definitive for your scope in the workplace. In this section implement professional language, but simple. It is no use either write pure unnecessary technicalities. Be yourself and creatively describe yourself as professional.
Another reason why the your profile holder on LinkedIn is very important, is that will help you position yourself within the platform if you make correct use of keywords. So if you want to improve your visibility Remember to put at least one keyword inside the headline. In this way when a person performs a search that include the keyword, the chances that your profile is shown increases. That is, the use of them are essential for better positioning.
Tips for creating your LinkedIn headline and giving more value to your profile
There are great Differences between a well-written LinkedIn headline and one with only written information. For example, you can identify a well-written one when in the first seconds it manages to capture your attention and invite you to enter the profile. If you want to have a powerful one that reflects your strengths within your professional field, there are a number of tips that you can apply.
Take note of some of the best advice we give you below to create your LinkedIn headline and add more value to your profile:
Be direct and brief
Avoid writing unnecessary information and that they add little value with respect to your professional profile. One of the best tips is to learn how to summarize a message in a few words. Although in LinkedIn you can write up to 120 characters in the headline, we recommend you not exceed 100.
Take advantage of the keyword
When it comes to SEO in the search algorithms of LinkedIn, definitely the key word or keyword plays a fundamental role. If you want to easily appear within search enginesYou must write one of these in your professional headline. In this way, you will be much more visible to potential companies, suppliers, customers, etc..
Customize your headline
Avoid keeping the title assigned to you by default in your profile. The best thing you can do is personalize it, putting there a professional headline that really characterizes you and that catches the attention of other users. Make yourself stand out above your competition, being original.
Don't use little-known acronyms
It is no use writing acronyms that nobody knows, because they do not contribute anything of value to your profile information. Even, you run the risk that the people who decide to take a look do not understand anything and prefer to leave. The only exception to the rule is that they are initials of recognized companies.
Avoid abbreviations
Leave the use of abbreviations aside in your professional headline to "save a few characters". Remember that it is important to include complete keywords within this section to better locate you in the LinkedIn search engines.
Don't make spelling mistakes
Something that many professionals pay attention to is the way you have to communicate. If you write with misspellings, you project a bad image within your sector. Make appropriate use of tildes, capital letters, and dedicate yourself to read very well what you write in your headline.
Capitalize correctly
This advice is linked with the previous one. There are many users who think that capitalizing some words make them stand out more. However, this is totally wrong. You don't have to exaggerate your texts to “impress”. Correctly use the rules of the Spanish language.
Do not write words in English
There are people who consider it to be very professional write many words in english within their headlines. It really is a wrong decision and can backfire. If you really must use any term in English, then put it. But don't overdo it. Within LinkedIn There is a section to configure your profile with the languages you want. In this sense, you can edit it to have a profile in both English and Spanish. But do not fall into the mistake of mixing languages to appear "universal".
Optimize the space you have
As far as possible, avoid using filler words. Get the most out of the number of characters it offers LinkedIn, to write your profile headline with very clear keywords that transmit a lot of information in little space. Sometimes, less is more!.
Use the term "expert" correctly
With this advice we refer to the fact that it is very common to observe professional profiles in which the word "expert" lightly. If you are not really prepared in the area, you can have a lot of trouble using the term in the wrong way. Take a self-assessment and define if the word "expert" really defines your level of experience within an area.
Don't just put your professional title
He owner of your LinkedIn profile It is a wonderful opportunity to incorporate keywords, as well as details that make you stand out within your workplace. So a good tip to consider is to take advantage of this section not only to write your professional title, but also to include features that stand out to you or show the value you can bring to a company.
Even if you job title It does not describe everything you are capable of, you do not need to put it. You can write that information in other sections. Thus, Focus on your headline in writing engaging, creative, and engaging information.
Avoid overloading it with bullets
Focus on writing a clear and concise headline. There is no point in you writing with unnecessary bullets or symbols that can even bother the eye. However, this does not mean that you cannot use them, but you should do it in moderation to maintain a somber and tasteful style.
Do not write "looking for a job" in your headline
This is advice that varies depending on what you are really looking for. For example, if you are looking for a job, avoid placing it at startbecause the amount of searches around this phrase is very wide, which means that your chances of highlighting are low. Most recruiters focus much more on career of the possible candidate, beyond the fact that they are looking for a job. Ideally, your attention should focus on what you know how to do and what you can contribute.
Beyond what you are needing. So if you consider it necessary to be explicit with that you require a new job opportunity, leave it for the end of your headline. That way, you get the recruiter's attention showing him what you know how to do, and then you indicate that you are looking for a job. Finally, instead of writing "In search of employment" lean to place "With job availability". This makes your description much more professional and direct.