If you want to become a LinkedIn management expert To strengthen your personal brand or generate more profitable businesses, you need to know the tool InMail.
With this option offered by the professional network you can contact any member, thus generating unique advantages that will help you interact more efficiently with everyone.
So you know in more detail what it is about LinkedIn InMail and Know how you can get the most out of it, we have prepared this article for you. You can find the requirements needed to use this tool and the best tips to be efficient.
What is LinkedIn InMail and what is this platform tool for?
LinkedIn InMail is a messaging service offered by the network of professionals and is used to contact any member who belongs or not to the sender's network of contacts. In this way you can incorporate different types of elements that will help the information it contains, but it will depend on the receiver whether or not to reply.
characteristics
Among the most outstanding features of this tool proposed by LinkedIn are the following:
- It is a payment function, so you will be able to access different types of pack including quantities that reach up to 2,000 messages per month.
- Lets communicate with any member of LinkedIn, even if it is not in the network of contacts.
- Can be shipped from the user's profile, from the search results or also from a specific project.
- Recipient's privacy is guaranteed, because if you do not want to be contacted you can to disable the option of receive InMails.
- Generate a greater interaction in the social network because it is not necessary to belong to the network of contacts to generate conversations between two people.
- Allows you to find more business possibilities and reinforce personal brand.
What are the benefits of using LinkedIn InMail to contact other users?
When you use LinkedIn InMail you can get the following benefits:
- You will have the possibility to communicate with any member of the social network even if it does not belong to your network.
- You can send any type of information, from written messages to images and videos. This will help you to better expose the data, being able to offer a link to expand the content of your InMail or support it by document medium.
- In case you don't use all your credit in a month, you will have the possibility to accumulate it for the following month, but must not exceed 90 days.
- It has an area to write a statement and also for the body of the message. In this way you will have the possibility to clearly highlight the different objectives that you want to set out through communication. that you are doing. In addition, it has a large number of characters so you can enter everything you need.
What requirements are needed to use InMail messages?
The necessary requirements to be able to use InMail messages are:
- You should be registered on the platform of LinkedIn.
- To achieve contact members that are not part of your network of contacts, you must buy a certain amount of messages from your recruiter account that you will have available during the month.
- In case the recipient has disabled the option to receive InMail, will not be able to read your message. But you can send it, which will make you have a refund on your credit. For this reason, A necessary requirement is that the recipient has this option activated.
- While it is true that you can send to any member of the platform, it is convenient that you do it with those who do not belong to your network of contacts, since for these there is the function LinkedIn Messages with which you will not spend money or consume your InMail credit.
Tips for using LinkedIn InMail and getting the most out of them
To get the most out of LinkedIn's InMail tool, you can follow these tips:
Build a pre-strategy
The first thing you will have to do is establish why you want to connect with other users who do not belong to your network of contacts.. When you are clear about what your objective is, you should find the members who can help you achieve the stated goal.
For this, you will have to make a list with the most relevant companies and carry out a search to find the people who have the position and the appropriate profile. You must be careful to contact hierarchical people who will not have time to answer you.
Compose a friendly message
One of the most common mistakes some users make is write an InMail with imperative verbs or out of content. This is detrimental because it generates negative reactions in the recipient of the message. For this reason you must find a strategy that allows you to offer an idea that helps solve a problem that both have, thus avoiding creating a text that generates orders that must be fulfilled.
Use all available tools
You should try to use all the tools that it offers you LinkedIn to contact a person. For example, you can attach documents or images that demonstrate your ability to solve problems or validate attitudes What's wrong. You should also try to mention that the contact is made thanks to the profile with which the recipient has. This will help the person pay attention to your InMail.
Try to be as direct as possible
Do not turn your message around, so it is recommended to indicate directly to the recipient what is the purpose of your InMail. But you must be careful because this is a negotiation process, for this reason you must ensure that there is a response from that user. You must also not forget that you have to be the most kind as possible to avoid rejection in your reply.
Use the available characters correctly
With this we want to tell you that you are going to have to enter a subject title that is not long enough, but also not short or non-existent. Also, you must ensure that the body of the message does not exceed 1200 to 1500 characters, since after this range it is considered a InMail long and that often becomes tedious to read.