Nowadays, Twitter is listed as the most recognized microblogging social network in the world. Which consists of a platform that is based on the publication of tweets that are short messages that do not exceed 280 characters. In addition to this, it is characterized by being a free and massive site.
Now, given his great career, this social network has been transformed in a remarkable way over time. Which is why, today, on Twitter you can get numerous tools and options that allow you to enjoy a much more optimal user experience. One of them, consists of live streams.
For their part, beyond having the possibility of carrying out live broadcasts, users also have the solution of monitor them from different parameters. So that, according to geographic location, you can locate live streams within this social platform. To know how to do it, we invite you to read this post.
Learn step by step how to monitor live streams based on geographic location on Twitter
For no one is a secret that, Twitter is a global product that, By default, it focuses its objectives on all types of platform users. However, sometimes people need to focus their strategies only on certain content consumers and, in particular, around their specific locations in order to achieve their ends.
That is why, nowadays, the microblogging social network provides the necessary tools to monitor the live streams happening there, based on geographic location. But, although it is a very effective solution, most users do not know how they can carry out this process correctly.
Therefore, in this section of the post, we will teach you each of the steps to follow to make an optimal follow-up to Twitter live transmissions, through geographic segmentation:
- Directly, from the Home section of your Twitter account, it’s necessary that do a search for the live stream that interests you, using the search bar located in the upper right corner of the panel.
- Once you get the results, you have to start by segmenting the content through the tab that says “Videos”.
- After selecting the tab indicated above, it is time to go to the right side of the screen to locate yourself in the box that says “Search filters”. There, you have to focus on the Location section and choose the option that best suits your goals.
- If you want to further filter the search, you can also rely on the option of “Advanced search” and make use of all the solutions that they provide you in that choice (words, accounts, interaction, dates, etc.) for more robust monitoring.
On the other hand, you can also use geo-location targeting when you create a new campaign or edit an existing one. Since, during this process, you will be able to see the option indicated for it through Twitter Ads.
In this case, you will have to do the following:
- In the indicated section, you must proceed to write country, state, metropolitan area or, failing that, the postal code you want to filter in the search bar.
- To have the highlighted option automatically populated in the drop-down menu, you need to press the Enter or Tab key.
- In addition, for the changes made to be saved correctly, you will have to verify that the chosen geographic location is displayed at the bottom of the drop-down menu.
- After that, proceed to press the button “Import multiple locations” in order to obtain different available locations. Thus, a blank screen will be displayed and on it, you will have to write states, regions or countries on separate lines.
- Once you do the above, it is time to press the button “Verify locations” to know that it has been done correctly. Since if a place is wrong, it will not appear below the dropdown menu, because the system won’t save it.
It should be noted that, as long as you segment several locations, it is valuable that you also segment a specific region within a wide area, if it is the fall. Since, that way, the results will be defined by default and more precisely.
List of the best tools to monitor Twitter that you should know
Among other solutions, It is also possible to monitor Twitter by means of certain tools with which it is much easier to execute this type of procedure.
Thus, although there are numerous of them, here we will present three of the best that you can try now:
TrendsMap.com
Consists in a trend tracker on Twitter that is based on geographies and in such a way, it allows to obtain the expected results from a geographical segmentation, basically. Thus, this tool deals with finding out what trends are in fashion locally and globally to show effective results to users.
For that, TrendsMap mix Twitter data together with Google maps, in order to provide optimal solutions for those who choose to set their Twitter strategy depending on the location of the users. Taking into account that, when you access this website, it will be enough for you to move around the map to visualize how the most popular terms change depending on the zones (countries and regions).
Mention.com
Refers to a online utility that basically is in charge of monitoring, analyzing and delivering reports about your activities on Twitter, especially, on all the mentions related to your brand or company, your competitors in RRSS, online blogs, etc. For which, the platform accepts different configurations so that you can adjust your experience in order to achieve the stated results.
In that sense, Mention is a tool that has the ability to identify important conversions, in order to optimally control more than one billion sources daily (social networks such as Twitter, photos, blogs, etc.). Added to that, view data based on your KPIs to discover relevant ideas for better decision making and delivers reports constantly.
Hootsuite.com
In addition to that, it is characterized by being a platform through which it is possible manage one or more Twitter accounts. So, you can keep abreast of what is happening both in your personal account and also in your business account, effectively. Additionally, it provides the necessary tools to manage all the content and schedule your publications to keep your presence active on the platform.