LinkedIn it is a good tool to create contacts that help you grow in your business and improve your personal brand. For this it is necessary to have the as many professional connections as possible.
Achieving to increase your network of contacts is not a simple task, since you will need to know techniques that will help you find people and companies that benefit you.
In the next paragraphs you will find a complete guide to what the network is LinkedIn, what are its benefits and how can you do to grow your network. Don't miss a thing, if you want to be professionally successful.
What is the LinkedIn network and what is it for?
LinkedIn is a social network in which the people who intervene seek a commercial and professional relationship for the permanent improvement of their jobs and activities. In this way, members can find update events on different topics that interest them.
Some of these may be courses, new technologies, conferences and publications of third party documents. For this reason, it is convenient participate in this network of contacts to find new jobs. Or, so that the other people can recommend you to a collaborator when you want to fill a position in your company.
What are the benefits of having a broad network on LinkedIn?
When you have one wide network of contacts on LinkedIn you will have the possibility to create more business opportunities because you will find customers and suppliers more easily. At the same time, it will allow you find jobs according to the activity in which you are an expert. But this is not all, you will also have the advantage that you can be recommended by another member so you can occupy a job or advise on a certain topic.
If you have a wide network, you will have more opportunities to promote your personal brand and exchange ideas with other colleagues, since you can contact them directly without any intermediary. By last, you can upload your resume in an easy way, so that anyone interested in your profile will not need to ask you for anything, since they will be able to find publicly the data that most interests them.
Tips to grow your professional network on LinkedIn
If you want to grow your network you must follow these tips:
Invite your friends
The first thing you should do is invite your circle of trust to contact you. In this way, The LinkedIn algorithm will start looking for profiles related to yours to suggest you to target some users. The same will happen in reverse, it will appear to other members. your profile.
Import contacts from other platforms
One of the functions it has LinkedIn is to allow import your email and mobile contacts. In this way, you will have a great step already carried out, since this task is done in a automatic.
Invite people from groups in your sector
When you enter your profile, you incorporate the university where you studied and did specializations and the places where you have worked. With this the algorithm of LinkedIn will show you professionals who have studied I have worked in the same placesFor this reason, it will propose that you incorporate them into your network of contacts.
At the same time you can manually search for people who have an experience somewhere that interests you. Therefore, if you want to expand your network, you can invite them to be part of your contacts in this way.
Interact in others' posts
When you give your opinion, you recommend other users' posts, you will make yourself more visible. This will get you started to meet users who follow other important accounts. in which you gave an opinion. With this you will have more possibilities that the same accept your request because they know your thoughts and criteria.
Study the statistics
LinkedIn offers the possibility that you know which companies have read some of your content and who have made a comment or shared it. This will help you to contact those members more securely when you send them a personalized invitation.
Integrate LinkedIn groups
By having the possibility of finding groups that have activities related to your interest, you can find a large number of contacts that you can invite to connect. For this it is convenient that you inform them that they belong to the same group and that you like their contributions in it.
Invite reference professionals
One of the great advantages it offers LinkedIn is that you will be able to connect with personalities who have a publicly recognized criteria and is considered a good contribution to the profession. Listen to their podcasts and watch their videos, then invite them to connect by telling you all the things you do with their content.
Publish content of interest
When you make interesting posts to your colleagues, they are likely to issue the invitation to connect with you. For this reason, It is a good idea to upload motivating stories, videos according to your profession and any other new information that exists in the industry..