Many users of the social networking network par excellence, note how it increasingly reduces functionality free while at the same time striving to offer Premium LinkedIn accounts with expanded functions.
That makes many professionals, who are the main niche of network users, begin to wonder if it is really necessary change the subscription free for a paid.
If that's your case, or you are about to register on the platform, in this article we clarify everything about the subject, so you know what it is about a profile LinkedIn Premium, the types that exist and the advantages that they provide you.
What is a LinkedIn Premium subscription and what are they for?
For understand in the best way what is LinkedIn PremiumThe first thing you should know is that first of all LinkedIn It is a business, and like the rest of social networks it seeks to obtain earnings for your services. In this sense, its business model is based on capture the largest number of users possible, for which it does what the others do. This is nothing else to offer different versions of its services, each with its own features and functionalities inside the platform.
Continuing with the LinkedIn business model, this fits perfectly into what is known as modality freemium, what makes possible sign up and create a profile personal for free, as hundreds of millions of users have already done. Of course, when you use the services of the platform without paying anything in return, you will only be able to access the basic part of it, which can be a brake on the expectations of growth and development in many personal projects.
It is precisely at this point that many users are in need of migrate to a Premium LinkedIn profile, that for the payment of a subscription monthly or yearly allows them to access more and better functionalities. This will serve to squeeze to the maximum all the possibilities offered by the platform, without making a difference in what you want gain visibility when you are looking for a job, or you are a sales professional or head of a recruitment department.
Features of Premium LinkedIn accounts What is special?
Know the characteristics present in a Premium LinkedIn account, is the same as finding out about the functionalities that it offers you, and that, of course, you do not find in the free account.
In the same way, this will help you to make a comparison between both versions, which will be very clear in the Who has seen your profile function, which we present below:
- With a Premium account you will be able to see the complete list of the visualizations of the last 90 days. When you receive at least one visualization during that period, you will see the trends and other information about that visitor, and of course each other's information if more. Comparing it to the Basic accountYou will notice that this only allows you to view the 5 most recent people.
- You have a extract section, very useful to carry a statistics on the increase or decrease of visits received in the last seven days.
- The free account allows you to obtain information such as positions, where they work and how your visitors have found you, while a Premium account extend this functionality to let you see weekly information on each of your visitors.
- You have a graphic Expandable to see the trends of your weekly visitors, which allows you to consult information about visitors for a specific week.
What are the advantages of having a Premium profile on the platform?
With the expansion of the functionalities that you find when moving to a Premium LinkedIn account, you will be ready to to take advantage of each of the advantages that this brings with it.
Below you will see some of the most outstanding:
Greater visibility for your profile
When you are in looking for a job, you always aspire to make your profile stand out over those of other candidates. Well, you should know that most recruiters first look at the premium users. As well, such an account on LinkedIn helps your profile always appear in first places from the lists of candidates for different positions.
Advanced search filters
In all the Premium plans from LinkedIn you have an advanced search function, allowing you filter the search in a segmented way through the platform, being able to use filters through keywords. We all know how useful something like that is to save time, since you can search by sector and size of companies, professionals from different branches, study centers or suppliers and providers of all kinds of services.
There are no limits in viewing profiles
With a Premium account You will no longer have concerns about the limit of visits to other profiles that you need or want perform, since you can do it as many times as you want. If it has already happened to you that once the limit established for the free account, you know what we are talking about.
You have more InMails
The private message limit using the mailbox LinkedIn You will see it go up in two ways. In the first place, you will not only be able to communicate privately with your related grade 1 students, because you can also do it freely with other levels Of relationship. Second, depending on the type of plan you choose, you will see that the number of InMails goes up to 15, 20 or 30 for each month depending on the Premium plan to which you subscribe.
You have free access to LinkedIn Learning
We all know that the platform LinkedIn elearning It is one of the most complete that exists. By subscribing to any of their Premium subscriptionsYou sign up for this great advantage to access thousands of guides and courses for self-training and professional improvement.
Other special subscriptions What are all that exist on this social network?
Surely by now you feel ready to take the plunge, but first you need to know what the Premium subscription levels available on LinkedIn.
We help you with a brief description of each of the plans offered:
- Premium Career: It is the ideal plan for those who are or are willing to to look for a job. It is intended to help you stand out and locate your profile in the first places of the candidate lists.
- Sales Navigator: This type of subscription LinkedIn Premium It is indicated for professionals in the sales, since it is designed to help establish relationships of trust with already loyal customers, and also to find new ones. Allows you to send up to 20 InMails every month.
- Premium Business: An account with which your company will see an immediate expansion of the network of contacts, something very important both to strengthen it and to have it as a tool in growth plans business. With this subscription can send up to 15 InMails to contact the right people.
- Recruiter Lite: Those who have responsibilities in the selection of human resources within companies have at their disposal this fabulous tool within Premium plans from LinkedIn, which makes it easy to find and hire the best candidates for each position. Your quota of InMails reaches 30 messages / month.
Learn step by step how to sign up for a Premium subscription for your LinkedIn account
Buy a LinkedIn Premium subscription It is a fairly simple procedure, and before doing so, you should only be clear about the type of account that suits you, taking into account the purposes of each one, as we have explained above. Something very interesting in this regard is that it is allowed to request the service for free by one month, which will allow you to test the features of the plan you plan to hire.
To do so, it will be necessary for you to be a user of the platform, so if you are not yet a user, you must create a LinkedIn account, and then follow the next steps once you have logged in to your account on the platform:
- Click on the icon "Me" located at the top of your page LinkedIn
- Click on «Try Premium for free during 1 month»Which is in the drop-down list
- Select the plan that you have chosen according to your needs
- Follow each of the Page recommendations until update is complete