Many people just use the Google search engine to carry out some type of research, but what they don’t know is that it also offers much further. The company is known as the Internet technology giant, so it provides countless services with different features that are well worth knowing. It should be noted that its objective has always been that, to develop and innovate in all its functions.
The products and tools that Google has available for its users are created for different purposes, some are for mobile devices, such as Google Play services and others that can work on computers such as Google Driver. All these help the person to have a better management and information of what he is using. Many are totally free and some others are paid, but do not affect the experience you may have when enjoying them.
In this guide we will talk about all the products that Google has offered to its users, What are they? What are they for? Advantages that each person can offer to the people who use these applications and much more. Continue reading and discover a little more of what it has for you.
Index:
List of the best Google search services
There are different tools that Google has created to specialize its immense search engine in specific sites or needs, such as searching for photos, websites or blogs, which you may still not know. If you are part of that group, today you will discover what services this company has for you, its characteristics and functionalities.
Google Images
This is the specialized service in image search . At the time of the action you must enter any word you want and it will perform the exploration in relation to what has been indicated. This will throw a photo bank to choose the one of your choice. Apart from that it has a personalized assistance, which will let you upload one from the computer, in order to find information of this, some similar or the same in a superior quality. It also allows you to select them according to their size, format, type, color and date .
Google Scholar
Also known as Google Scholar, it is a search engine designed to find information between data from school publications . It basically allows you to search for relevant news that has been uploaded on these sites. There are editorials, libraries, bibliographic bases, scientific journals, theses, repositories and more. It also has an advanced search that facilitates access to specific articles. The results will be generated in order of author ranking, publication, reference number and its relevance in the subject.
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Google Books
This search engine allows its users to examine any book available on the same Google network. But in order to acquire any of these the user must pay some amount that the page will indicate. However, this allows you to make a small preview to know if it is of your interest or not. Searching it is relatively easy, you just have to write the name, the author, or some genre of your preference and navigate to get the one you like and get attention.
Google Finance
This search tool makes it easy to find or see all the news that has to do with the financial world globally or locally (close to you). In it you will be able to investigate in an event that interests you or navigate between the different options that show you. The information is based on stock price charts containing corporate brands and stocks. The site also has Google News and Blog Search.
Google Video
As well as when searching for images, Google video allows its users to find any video on the web. Just by entering a keyword, you can find everything related to that search, showing all those web portals that have or show relevant information in relation to what we are investigating at that time, well be property from the platform or YouTube.
Google News
An automated search service that allows the user to search and view the news . Mainly this will show in your feed the most relevant according to the location where the person is. However, you can search for any other you want. These are classified by a computer system that measures the frequency in which they are seen and the popularity they have on other websites.
List of the best advertising and marketing products
Google has a wide range of programs designed for advertising and marketing, thus helping its customers reach more users in an optimal way. Allowing to offer a series of tools to improve the products offered. In this section we will show a compilation of powerful ideas from this company that will help you devise strategies on the web.
Google domains
It is a service for the sale and registration of internet domains, with which Google allows people to buy an available extension (from 9 euros per year), this incorporates everything You need, such as a personalized email with G suite, privacy features at no additional cost and more. You can use tools that allow you to create websites like Blogger, Shopify, Squarespace, WordPress and others that you like.
Google Cloud
Better known as Google Cloud, it is a payment platform created by the company. It can be used as a network for servers in the service and thus host or accelerate the loading of websites that belong to your domain. This refers to the virtual space where you can execute tasks that previously required hardware or software.
Google Sites
This product is part of the productivity of G Suite. It allows its users to create a simple website or an intranet. It has a wide range of tools that facilitate the fact of editing and creating the website to your liking, so that everyone who wants to can share information with a certain group.
Blogger
This curious tool allows its users to create a fully functional blog, with the theme that the future owner wants. It has a large number of tools that will help you design it to your liking and need. These are hosted on company servers under the name blogspot.com .
Google AdSense
It is a service designed to display advertisements and advertisements on its own websites or on a blog created on Blogger or any other platform. This tool will allow you to earn income for the content you have shared on the network , through a series of ads that will be shown to the users who enter. They are managed by the company and by AdWords advertisers through a complex system of banner ads for text or display ads.
Analytics
This statistics service created by Google will help you better understand the behavior of your customers and users on your website or blog. This way you can improve your platform, to provide a better experience when they enter your domain. Offers traffic information based on audience, acquisition, behavior and more.
Google My Business
It is an application focused on shops and businesses, which will make it easier for you to place information about your company among search engines, as well as the location on Google Maps. This tool will allow you to put contact and company data, in addition to the web address, in order to make the profile more attractive to potential customers. You have the option to track the comments around your company and respond to them.
List of tools for companies
The list of tools that Google designed for companies is extensive and some of them have already been explained previously, such as: Google My Business, Analytics, Blogger and Cloud , so We’ll just talk about those we haven’t talked about yet.
Google Ads
This tool allows you to create ads on Google, you can create them locally or globally. Of course, this will change the cost of the advertising space you are going to buy. The big advantage is that you will only pay at the time a person presses your ad to go to your website, or call directly the phone number you provided for this purpose.
Activate
Google activates your business or Activate, is one of the best tools if you are an entrepreneur , someone who is just starting a company or one that wants to acquire more knowledge, This application is for you. It contains a wide range of free courses, where you can take and receive an online certificate indicating that you have done them. Honestly it is a great tool that will help your growth as a company.
Local inventory ads
If you are a small business, which is starting to sell its merchandise in the market, Google for retail is a great option. This will make it easier for you to create a virtual store, where you can show all the items you’re selling. These are part of Bing Shopping campaigns, (a product search service).
G-Suite
This is a great tool if we talk about managing work in a company. This account has a personalized mail service available, even for more than one person. It also incorporates all the tools that Google has created for its users.
The difference is that you can expand the storage space in the cloud, as well as other tasks for better performance. Work with several web applications with features similar to traditional office suites, including Gmail , Hangouts, Calendar, Drive, and more.
Google Correlate
Google tells us that Google Correlate is a tool that we can find within Google Trends . This would serve to find queries that people have made in the Google search engine and that follow a pattern of evolution similar to data that you would enter and that, surely, will be related to your business, your sector or your name.
As you indicate by name, what this tool does is show you correlations between the patterns of the concepts (searches) . You enter a word that interests you, filter a space of time, search and you will see the concepts that have had a similar evolution (in terms of searches) to that of the concept that you have chosen.
List of services on maps and geolocation
These services allow you to make locations from somewhere, a product that is being sold, that of a company and even indicate in real time where we are located. We can also use GPS to indicate the address of some place we want to go.
Google Maps
It is a very basic service, there are plenty of explanations for it. This simple tool allows to search for places near or far by simply typing a name or location in the search engine. At the moment it will indicate the place we are looking for. If this account has relevant information such as telephone number, email and more we can observe it.