If you work with digital marketing It is very important that you take into account which are the main trends in social networks what it is for your social media strategy, especially since these can be constantly changing. According to this, it is very important to be able to know what are the trends of greater consumption today.
And it is that being able to be informed of each of these details will allow you to be at Fashion with each of the users who follow you and not lagging behind your competition, taking into account that in social networks competition is quite wide. These platforms have become a fundamental pillar for most companies, businesses and freelancers, since it is a very active area when it comes to being fashionable.
It is also important to mention that every year these platforms go changing your positioning and the way you interact with users, so each of them must adapt to the new trends that are emerging. That is why here we are going to teach you which are the most important consumer trends of the user in social networksTo do this, follow in detail everything that we will teach you below.
What is a consumer trend and how to identify it?
As its name indicates a trend is simply an inclination towards a specific topic, a product or a behavior and that thanks to the social networks these types of inclinations can be seen constantly. And it is that this is usually generalized in community until i know creates a single pattern that everyone tries to follow.
Usually these inclinations towards a fashion usually be behaviors that they favor commercial purposes, Either for promote a product or service getting the vast majority of people want to get it. They are usually represented almost always by companies or celebrities that in a certain way they begin to make him advertising an article, service or a specific behavior such as a dance.
Thus, trends help determine what is what is in fashion at the moment, so it can help the different brands to market their merchandise according to a specific theme. For a specific subject to become fashionable, it is necessary to be able to define, so all the people they must know the subject, as well as their Main benefits.
It should also be highlighted what it is The inspiration, so it must create enthusiasm for a longer span of time, as well as highlighting the importance of spread the idea. In this way it can begin to be taken by a large number of person that little by little they will go spreading said fashion theme until making it go viral.
List of consumer trends that will reign in social networks
Fashion topics on social networks are constantly changing, especially this year when the world has been hit by a pandemic and this has made users take refuge in digital platforms, so the use of them has been increasing significantly and with them trends.
Which have been presenting changes in consumer behavior. That is why here we are going to teach you which are the most important consumer trends today and that they can help you improve your social media strategy.
To do this, follow the list that we will show you below:
Interactions take on greater importance with respect to content
Previously these platforms gave greater importance to the contents that to the interactions of the users, but with the passage of time user experience began to suffer as a result. This was how platforms like Facebook decided to do a major change where they started limit or reduce the visibility of user posts and decided to lean towards new features where a greater interaction of each of its members.
In this way they began to create what is Facebook Video or Facebook Articles, both functions allow encourage content creators to post on the platform instead of being sharing external links. In this way, this trend has come increasing for several years and which is currently taken as a requirement for companies and businesses with an online presence.
It is worth mentioning that Facebook has become one of the most important communities for this inclination, since it has been promoting social interaction above anything else. This is how it has groups of Facebook, Facebook Live, Stories, so currently it is not only enough to post content to be successful on the social network, but it is essential create interactions with other members.
Social Selling
The tool Social Selling has become an essential part of the most social networks, specially for Facebook and Instagram. And it is that it allows boost purchases and connect businesses with their audiences in a very simple way.
In this way the electronic commerce it is a fundamental part for this type of platform, especially if it can be done from there. Therefore, with Social Selling users or clients you do not have to leave the platform to Make the purchase, if not, you can do it from there quickly and easily.
Social Paid Media Campaigns
With this tool the user will have the ability to increase the visibility of the brand and in turn be able to attract new customers. It is recommended to use when you already have a social network where you have completely defined the target. In this case the platforms Instagram and Facebook are essential for these options, since here you can segment everything according to the location, gender, age and interests of clients.
The objective of all this is that the consumer is attracted by the product or service you are offering. In the case of Facebook can you find what it is FB Business, where can it be used Canva to explain what you offer and in turn you have a choice of "Collection" so you can give visibility to all your merchandise easily.
Social Listening
When strategy is about, one of the most important is that the brand pay attention to the demands of its customers, since this allows them to adapt a lot better communication strategy, so they can offer the products that their current customers really need. It is also advised listen to customers of other brands, as this will allow them to study the competition more closely.
It's not just about knowing listen to customers, but should also pay close attention to what is the community in general, all this will help you to your content may become well received by other people and above all that you achieve attract the necessary attention of all your potential customers.
Messaging apps
No doubt instant messaging applications are one of the most popular, they have become the fundamental basis of communications, mainly among the young users. And it is that applications like WhatsApp have been decreasing more and more what is the use of phone calls and text messaging.
Due to all this importance, many of the social networks have been including these chat on each of its platforms, which has become a trend when spending time in these social networks. Some of the most prominent with this service are WhatsApp, Facebook and Instagram.
Social welfare
The main social networks have taken as their theme major interest what is the importance of social welfare, This means that it no longer matters what the social network itself, but how it is used. According to this, platforms like Instagram and Facebook have been experiencing little by little what are the posts without Like.
They have also been implementing tools that allow users to see the time they have invested in these applications and how they do it. For this, it privately offers options such as "Time invested", it even allows the option of maximum time of use of the application during the day, be it 2 hours, 6 hours, this way you will create a reminder when the time is up.
The Micro Influencers
For several years, most brands have been betting on what is influencer marketing, which has been generating very good results to this day. The micro influencers they are nothing more than people with profiles in social networks with a not very high number of followers, but what is the right amount to have a committed and faithful audience, for what can be generated high levels of interaction.
It should also be mentioned that the hiring price of these influencers is much lower than those of the older influencers, that is, those who have a number of followers quite large. However, many of the brands have difficulty establishing the attributions of the results of the actions carried out by these characters.
All this has led to justify whether the large investments made by them are worth it. Specially in the older influencers due to the great number of fake followers and manipulative techniques. Due to these events the micro influencers have evolved, since they are people who have from 5000 to 10000 followers achieved through great levels of interactions.
With the price you can get to cancel a macro influencers you could hire up to a total of 40 micro influencers. In this way, micro influencers have become a trend and will remain so for a long time, ideal for use in platforms like TikTok and Instagram.
Rate user-generated content
It is very important that brands can give sufficient importance to what is user-generated content on social media. Since this will become a form of build loyalty and create a community. One of the most common and easy ways to locate this content is through the original hashtags created by the companies themselves, since this is a way to be able to differentiate yourself from the rest.
Chatbots
An aspect that characterizes a good brand or company is your customer service, for this it is recommended to use the Chatbots, this will ensure that you can be given a best customer service that has been interested in writing to you. With this function you can streamline comment management in a faster and more personalized way.
This allows when a user of the social network write a message to a brand, it will generate a response immediately, either greeting him and welcoming him in the chat. This type of action offers a better image of the company, reason why it has caused that the great majority begin to use this function.
Latest social networks
It's not a secret to anyone that the social network of Tik Tok has become a trend throughout the world, and it is that who has not seen or has achieved a Tik Tok video on another social network like Facebook or Instagram. It is in your highest point where it is used in its great mostly by young people who are dedicated to creating short videos with music or scripts as the main feature.
Due to its great variety, users have managed to give it a use that goes further to which was created. However, it is still waiting to see if this application manages to stay or does not end up being opaque as happened with Vine or SnapChat when they appeared instagram stories.
Audiovisual content on social networks
Audiovisual content has been gradually displacing what are the common photographs, This is how it can currently be seen that most of the users of these platforms upload videos of short or long duration in order to attract the visibility of more users.
And it is that according to a study it has been proven that currently about 80% of the content that is handled in social networks are in video format. However, it must be borne in mind that for The development of this type of content requires knowledge of what is the creation of videos, as this will help them give you a Best Quality, as well as having the appropriate programs for it.
The application of fast consumption content
It is not a secret for anyone who lives in a consumer society demands product quickly, so they are usually used almost always immediately. All this has led to social networks have to adapt very well to these trends, an example of these has been Instagram Stories, a function that has had a very high success since its launch.
It should be mentioned that both Facebook like Instagram also offers these functions but both platforms They have not grown so quickly but to a lesser extent without comparing them with Instagram. While other major platforms such as it Twitter has announced the launch of stories soon.
Humanize the brand
Undoubtedly the humanization of the brand has become one of the strongest trends today. And it is that it consists of being included within their strategies what communication is to the company's own staff, taking into account that it is thanks to these people that the brand exists and is recognized.
Nowadays it has become very normal to see Community Managers who sign their real name when responding to a comment or writing about a brand profile, in these cases you can see how these brands show their employees before the public. A way to value everyone's work.
The path to the most private experiences
If there is something that has been affecting social networks for many years it is Privacy, something that undoubtedly worries many of the users who on a daily basis can be affected in relation to data privacy issues and the viralization of fake news. Therefore, one of the trends of all these social platforms is the privacy they can offer.
In this way, this has been forcing companies or brands to try to balancing data privacy and personalization, both in social networks and digital channels. This has meant that not everything is responsibility of users but also social networks themselves are encouraging a more private use of profiles of each of its members.
The ephemeral content
Audiovisual content He is not the only one who has fashion lately, but also all that content that it only stays published for a certain time. This is where the name of ephemeral content comes from. In the case of Instagram you can find the Stories, a publishing system that allows share content only for a period of 24 hours. Despite this, it has been proven that this option is used by more than 200 million users per month.
In the same way, this kind of publications has become is one of the best marketing strategies for many companies and brands. Where it has been shown that this type of ephemeral content can end up getting a lot of profit.
The integration of electronic commerce
As already mentioned, electronic commerce has become a very important factor within social networks, especially in networks like Instagram or Facebook where there are many business profiles, where millions of brands offer their products or services every day.
And is that currently it can be found as a very important trend in what is this integration into platforms, especially those related to digital marketing. All this will allow customers can facilitate their purchasing decisions, since all this they can do from a single place and without the need to leave the social network. A process that has been adapted to be used since mobile devices and that is expected to remain in trend for a long time on social media.