What are the most profitable topics and niches on YouTube? 2022 list

Finding the ideal audience to broadcast content through YouTube is not an easy task. It is estimated that every 60 seconds, about five hours of material is uploaded to the platform, that means that there is a lot of variety to choose from and that to stand out you have to do things well.

If you want to make money with YouTube, it is not enough that you see content creation as a hobbyyou have to combine the above with a thorough investigation of which are the most profitable niches and the strategies you must develop to meet the demands for information from your followers.

The help you need to find a competitive niche and focus your YouTube channel in that direction, You will find it in this course, as well as successful channels that have had a significant impact and from which their creators obtain very good income.

Best niches to create a YouTube channel

There are several reasons to focus on a specific niche on YouTube, one of them is that those who have subscribed did so because they are interested in the subject, if you do not have a specific north that decreases the interest and you could even lose some fans who have joined.

There are several niches that you can focus on to be a successful youtuber and in the following points you will find them detailed along with some channels that have managed to position themselves in each specialty:

Health & Wellness

This is a very broad niche that includes a wide variety of topicsincluding losing weight, diets, better nutrition, nutrition tips, yoga, exercises, fitness world and many other things.

There are several ways to monetize it and one of the most used is with affiliation. You can promote products, services, books or anything related, as well as offer good advice on the matter. There are many online stores that offer this type of advertising that can be combined with some sponsors or YouTube’s own sponsors.

Some channels that are recognized and famous are the following:

• Virtual Gym: This channel contains complete routines to lose weight, strengthen parts of the body and speed up metabolism, all from home.
• dr rawdy: This internist doctor offers his more than 130,000 subscribers information on various ailments and pathologies as well as tips to know when the body is malfunctioning.
• Fernando Peña: This psychologist and university professor discusses issues related to well-being, especially anxiety and depression, but also talks about bullying and addictions.
• Silvia Congost: 275 thousand subscribers have the channel of this psychologist who talks about emotional conflicts, relationship dependency, relationship breakups and many other topics, of which she has also printed some publications.
• potential life: Jesús Sierra and Isabel Belaustegui are in charge of strengthening this profile that brings together more than 800 thousand fans. They share comprehensive health information with the intention that those who follow them have a better quality of life.

Beauty

Every year the increase in visits to beauty channels on YouTube is remarkableregardless of whether it is for women or men, young or old. Topics like skincare or makeup based on celebrities are some of the topics addressed in these spaces.

Bearing this in mind, there are many companies interested in investing to reach the public, especially if they are channels that have been established and have a good number of followers. The The best way to monetize it is with the promotion of related products and brands. with beauty. Earnings are diverse, there are channels that produce up to 30,000 euros.

In the following list you will see some of the channels that have the largest number of fans and good content:

• yuya: Twice a week, this Mexican creator presents new content to her followers, especially beauty tips to look impeccable on special occasions. She brings together just over 25 million fans.
• whatthechic: Since 2011, the owner of this channel, Katy Esquivel, has been talking to her 5.4 million subscribers about beauty, makeup, fashion, and the latest trends related to these topics.
• secretsofgirlsVIP: The Spanish Patry Jordan includes in her channel beauty tips, the steps you must take so that the makeup is perfect, as well as how to comb your hair to get the most out of your face. That combines it with home medicine advice and exercises.
• Grace Villareal: 749 videos this Spanish woman has made on her channel called HappySunnyFlowers. There she talks about fashion and makeup apart from domestic situations that entertain her 838 thousand subscribers.
• mouse: Led by Marta Díaz, this channel brings videos allusive to makeup on Thursdays and Sundays, analyzing how celebrities do it and the ways to solve it with different brands. It has the support of 1.31 million subscribers.

nutrition and fitness

A good diet, combined with an effective exercise routine, is key to staying healthy. On YouTube there are dozens of channels that have various training routines both simple and advanced, in which you can select the one that suits you best. these youtubers they are a kind of personal trainers at home.

To monetize the channel, you must use advertising provided directly by YouTube, along with affiliate sponsorships. However, one of the options that you can exploit is that of paid courses and consultancies, this gives control of the content and the earnings that you will have.

Some outstanding channels regarding fitness and nutrition can be found below:

• malovaelena: Yoga instructor Elena Malova is the presenter of this channel that has 3.31 million members with whom she shares cardio routines, nutritious and low-calorie recipes that are easily combined with exercise.
• fitness addict: This space seeks to transform the way of life of any person to a fitness style. The instructors are Fabio Vallejo and Esteban Nicola, who provide tips and routines to keep fit.
• Sasha Fitness: the channel is a mixture of health and beauty advice and of course personal training to maintain consistency in what is done. Its director seeks to convince everyone that this is the best lifestyle.
• vikikaTV: This personal trainer of Spanish origin shows on her channel the importance of combining nutrition with a training routine. There are cardio exercises, sports and yoga.
• Sergio Hairstyle: This trainer offers his followers the way to get in shape with the music of the moment, teaching, according to what he says, the best technique to lose weight, lose muscle mass and improve health.

Gaming

Daily increase the number of creators who lean towards the world of video games and the platform has opened the door for him by making interesting proposals in terms of marketing. It is estimated that there are more than 250 million videos uploadedranging from new releases, its operation and live broadcasts.

There are several ways to monetize a channel of this content. Among them, there are memberships that have a monthly cost, obtaining direct sponsorships, buying stickers during a broadcast or using Adsense ads.

Now, here are five gaming channels that stand out for their number of followers and quality content:

• TheGrefg: 17.1 million followers and almost six billion views have this channel that makes comments on various games as well as live broadcasts. Every video they post enjoys wide popularity among fans.
• elrubiusOMG: Games of all kinds are available on this channel, going through the horror ones or the lightest ones combined with a bit of humor. Its creator is Rubén Doblas Gundersen, of Spanish-Norwegian origin.
• Vegeta777: This Spanish youtuber, whose real name is Samuel de Luque Batuecas, manages his space in which he has 33 million subscribers. He directs and analyzes different video games.
• lightgames: The administrator of this channel is Borja Luzuriaga Vázquez and he indicates that he likes to upload videos of games that catch the attention of the majority, whether in mobile or web format. It is supported by 11.2 million fans.
• mikecrack: another of the largest gaming channels on YouTube as far as the Spanish language is concerned. It adds 31.4 million followers to whom it also provides humour, songs and experiments.

Finance

The economy ceased to be a topic for specialists to become something common and routine, everyone wants to know how to save, invest money better and not spend on unnecessary things. There is a wide variety of tools available, however one of the ones that occupies an important space when consulting is YouTube channels. As in all cases, earnings depend on the views you havebut to this you can add affiliate marketing or the collaborations of your followers.

Here are some of the featured finance channels on YouTube:

• Edward Roses: This driver has a degree in finance and tries to explain in a simple way the most frequent doubts that usually arise and that perhaps many do not consult out of fear. Gather 717,000 followers and upload content twice a week.
• undertake better: Manuel and Victoria generate content for entrepreneurs, showing them how to develop their projects in the most effective way. There are two aspects to which they give a lot of attention, which is e-commerce and digital marketing.
• Financial Apprentice: This channel, which has 1.2 million fans, seeks through motivation to help you make better use of your resources. They talk about making money, personal finances and being more productive.
• Financial MentorsTV: The Spanish version of this channel helps to develop financial knowledge in a practical and simple way, helping to make good decisions when investing.
• Raitit Finance: The idea of ​​this channel is to serve as a source of financial instruction, for this they have the advice of experts and reflections to help you use your money well.

cryptocurrencies

The cryptocurrency market is currently consolidated, therefore it is common to hear terms such as blockchain technology and decentralized finance. Due to the boom they have caused, there are many people interested in learning about the subject and how crypto works.

Taking into account the need for information, a channel dedicated to cryptocurrencies is profitable as long as the data you provide is accurate. One of the useful tools to earn income is with affiliate marketing, placing the link of virtual wallets or blockchain sites.

Now you will see an example of five youtubers who are profitable in this area:

• Healthy Pockets: Although it focuses on personal finances, it shows through its main experience the use that cryptocurrencies can be given to achieve financial freedom.
• 7 Income: its intention is to help everyone understand what surrounds the world of digital money, specifically in relation to cryptocurrencies, in an easy and simple way.
• Crypto Report: this channel is a bit more technical, however the language suits newbies. Here the experts teach you how to read the movements of the market to make safe investments.
• Crypto Center: The news and updates around Bitcoin, Cardano, Ethereum and many more are obtained in this channel that uploads content almost daily for its around 48 thousand followers.
• Kryptonian: It shows investment tricks, updates on new projects and some trading courses is part of what its more than 70,000 followers achieve on this channel.

Tourism

The intention of youtubers with travel or tourism channels is reveal to the world their hobbies, journeys, adventures and ways of seeing life while moving from one place to another. They are a guide by showing the highlights of a city or country, but they also make a living from it. On their channel they show products, make exchanges with agencies or hotels with the intention of promoting them and even achieve important sponsorships that help them sustain themselves while they develop their passion.

Now you will see five of the most recognized creators today:

• Alanxelmundo: There are more than three million followers who have managed to capture this traveler who travels to different parts of the world and on Wednesdays, Fridays and Sundays he makes the premieres. Through his own experience, he gives you advice on how to yield your money and many other things.
• Travel Mariel: with her adventures, this girl describes the countries she visits giving them a personal touch. She also gives recommendations on how to move from one place to another and discover the best places.
• Luisito Communicates: This Mexican has traveled hundreds of kilometers around the world. It has on its channel the best foods and curious facts of each country, with the idea that you lose the fear of discovering new cultures.
• Paco Nadal: this Spanish journalist takes you to know a different place in each episode that premieres. Find the most remote places to show the world the amazing things that are in them. And he has around 250 videos on his account.
• nomadic wolf: For six years, the creator of the channel has been documenting his adventures and has shown videos from Costa Rica, Canada and Scotland, always with a motivating tone. He has been joined by 312 thousand fans, with whom he shares his experiences.

How to know if a theme is profitable?

How did you realize to make money with YouTube you need the niche you select to producewhich is really profitable.

To do this, you should pay attention to the following points:

• Check the CPM paid by the theme: this is the amount of money that the platform distributes for every thousand views. There are some that pay more than others and for this there are online calculators that help with the numbers.
• study the keywords: in this you will take into account the ones that users are looking for the most, so you will see the ones that are the best business for you.
• Analyze your audience: Look at the number of people you could reach and if they will be attracted to the type of material you want to produce.
• Check the competition: the most sought-after niches have a lot of competition, so a good idea is to look at how the brands work that are similar to yours and that way you will be able to Create a positioning strategy.

How to find profitable niches with low competition on YouTube?

For have the best performance on YouTubeit is necessary that your videos are within the trends of the platform and for that you must apply real strategies to earn good money.

Let’s see below:

search volume

Use tools that you know valuable information from any YouTube video you open. One of the things you will know is the behavior that users have towards a certain word or content, which will help you make a good decision when choosing your niche. These tools study titles, descriptions and keywords that creators use when optimizing their content based on SEO.

stand out on topic

Once you determine the keyword to use, specialize in the area and see if you are able to answer the questions that your audience has every time you go to create content. If your audience feels that they can count on you, you will make them loyal to your channel. It is likely that at first you do not feel like an expert in a subject, but as you learn and refine techniques, You will be able to captivate a large number of followers. Make the content useful for all kinds of people, from any country or nationality.

do things differently

It is not the idea that you set up your channel to do things the same as other creators, rather create your style and give your material a unique touch. If you don’t do it in a pleasant way, with a conversational, close and direct tone, it will seem boring and those who arrive will want to look for other options. Look at the posture you adopt in front of the camera, the way you dress, the audiovisual equipment and the location you will use. Innovation opens the door to great opportunities. Do not be afraid to do new things, yes, be prepared not to improvise.

Ability to generate content

Remember that once you choose the theme, you must be able to produce content as often as possible, That is the key to success. When developing the format, make sure that you can meet the demands for material from your followers. If you neglect it, you will lose interest and there will be less fidelity. Do a good pre-production in which you at least advance some chapters, so the days of uploading the video to the channel without having anything to show will not come.

The theme, even if it is of low competition, it must be able to give you aspects to exploit to record your programs. It is true that finding a niche with low competition is not easy and that it may take a long time to develop the strategies so that they give results. But as long as your audience feels that the material is interesting and that it satisfies their doubts, You will have many possibilities to earn money and grow on YouTube.