Fanpage: What is it, what is it for and what are the best platforms to create a Fan page?

The pages we create on social networks allow us to reach many people, and if we use them to boost the rank of our company, they are known as Fanpage. They are very useful when creating a virtual business or simply removing the limits of a physical one.

Usually, social networks are used to share informationbut today we have seen how these have gone from being a place to just distract us, to a place where we can undertake.

every social network It gives us different advantages and tools, that with proper use we can reach a greater number of customers. Later we will explain in more detail what a Fanpage is for, and the different advantages that we can find when using one of them.

What is a Fanpage and what are these spaces for in social networks?

a fanpage is a space dedicated to specific topics within a social network that allows us, as a company or entrepreneur, create and design marketing plans and programs aimed at an audience interested in a particular topic. Its usefulness is lost sight of when we want to reach a greater number of users.

Thanks to the fact that it provides us with different key tools, we will be able to promote our brand, achieving a greater exhibition of it. At the same time, allows us to establish direct and personalized communication with our target audiencewith which the trust factor will be enhanced.

Being visited by a large number of users on a daily basis, it helps us to turn them into strong people to undertake our business, or become a potential consumer of the promoted brand.

The purpose as such of the Fanpages, is to create huge communities where all barriers are broken, since they allow to participate, contribute and discuss between ideas and innovations. The key to everything, as an entrepreneur, is to catch the client so that he becomes a massive consumer.

What are the benefits of creating a Fanpage for your brand or project?

Create a Fan Page gives us different benefits. Next, We will explain five of them, so you can get the most out of this tool:

Increases the possibility of attracting new customers

As we have already mentioned in the previous section, the purpose of creating a Fanpage is to attract new customers. As we know, these spaces within social networks they have an increasing number of users from all over the worldso if we don’t know how to take advantage of them, we would be missing out on a great opportunity.

For maximum benefit, we must clearly express and convince the customer through images and texts what we want to sell, so it is totally useful to expand our horizons.

Strengthens customer relationships

As we see, many of us spend more time on social media than in any other activity, so we must take advantage of this and use this tool to attract customer and offer services, and even solve your problems and clarify your doubts immediately.

That is one of the main things that are sought to be strengthened with a Fanpage, because it is much easier to connect to the Internet or a social network, than calling or visiting a physical store. If we are a company that loves to maintain a good relationship with its customers, this is the best way to do it.

Increase your website traffic and improve your SEO

When we are creating a Fanpage we will see that our company’s website requests us, and the truth is that it is the best feature that could be included in social networks, because increase the number of visits to our websiteand allows us to bring all the services of our page to the client.

This it is really advantageousbecause we will no longer need to create a second page with all our files, since we only have to make a call to action so that the client with a click can access itallowing us in turn to optimize our SEO and improve search engine positioning.

Reduce advertising costs for your company

If we compare the costs of publishing an advertisement on a social network, with what we will have to pay when requesting advertising from a radio station or a television channel, obviously We will see the difference between them.

Creating an account for our company has no cost, and if we want to reach more customers or more population we only pay a small amount depending on our currency, and all people will see our ad.

Have better control and feedback from your customers

The page offers us tools such as monitoring our target audience and know who our population is, so that we can study it and improve our posts regarding the public that follows us.

With this same tool we can know which of all our ads obtained the greatest reach and the greatest number of likes.

Based on these benefits that we mentioned, we will know how to make the most of our Fanpage, and thus be a virtual store with everything and its new associated technologies.

What type of content is shared on a Fanpage?

To create a Fanpage you need to study what type of content to publish, although if you are not very expert in this, we leave you some that you can publish and thus attract more customers, users, among others…

Videos

As we know, videos attract everyone’s attention. Posting mini videos that talk about our product, but that can also cause a pleasant emotion in the viewer, is an excellent fishing net. Such a strategy is the one that has worked the most for influencers, but for this you must be very clear about who your audience is.

trivia

Maintain interactivity with the user or client It’s the main thing a company doesbecause this allows us to get to know our clients better, so establish the trivia in our post schedule it is a very good option.

What we need to know is that trivia must always be focused on our product, and we can also include among them dynamic games or challenges between users.

memes

the memes It is what today moves people in social networksso if we know how to use them, and promote our brand in turn, we will surely have a greater number of clients.

Let’s understand that this is trendand while memes are fashionable, we must take advantage of them to promote our company or business.

Trend

We must know what the current trends are, because it isThese can help us reach a larger population. As we mentioned before, memes are part of them but they are not the only ones.

List of the best platforms to create an easy and fast Fanpage

Below, we present a list of the most useful platforms to create a fan page for your company or entrepreneurship. In them you will have more tools to grow and reach more people than in other social networks.

Take a look at the following list:

Facebook

Facebook is one of the most famous social networks and with the largest captive population. Every day more people they use it to generate trades and businessesas well as companies to promote their brands or products.

This social network offers us the opportunity to open a Fanpage within its platform, being useful to create a face of our company on the network. gives us different tools, that if we know how to use them we would push big over the other brands.

Instagram

As we know, Instagram is a social network that, like Facebook, allows us to create a business user, which gives us all the necessary tools to promote our brand.

For example, if we are launching a new brand, we only have to implement a marketing strategy, and visualize through the graphics that Instagram itself shows us the scope of each of our posts referring to the brand, and thus improve what is necessary, for a greater reach.

LinkedIn

Is is a social network that was born in 2002, although it was really launched as a social network in 2003, by Reid Hoffman, and his partners, Alles Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant.

Known as the professional social network that allows us to connect with many people, professionals or not, in the world. An estimated 150 million is forecast of users connected through it, and within Spain it has already exceeded three million users.

this social network is oriented to business and professional relationships, which is why people and companies use it to give a sense of formality to their messages. It is mostly used to debate between scientific knowledge and marketing proposals, which They allow you to quickly boost a business.

Twitter

Many consider that Twitter is Facebook’s sister social network. Because they were practically born the same. The truth is that it allows us to boost our brand with just a few clicks. As with Instagram, we can use hashtags so that our posts have a greater reach among users of this social network, allowing us to attract new customers to our company.

As a company we must have this network, because like Facebook it allows us to interact with a large number of users that can be very valuable to us.

Steemit.com

It is a powerful social network that drives us in our market, being striking who pays us in Bitcoin when our post reaches a large number of people they leave their I like it. It is somewhat strict because to allow a new user on her platform, she submits it to review and decides whether to let him register or not.

Many recommend this network, because every day it has a greater number of people who are part of it. Just like when we have a blog, this allows us to post what we want and our style.

pinterest

This is a platform very similar to Instagram in which photos are generally shared. When you create your profile you will be able to escalate to a company account to obtain data about your publications, as well as promote them with its Pinterest Ads service. It is a social network that many underestimate, but its engagement exceeds others that monthly attract thousands of more users.