Google Correlate; What is it, what is it for and how does it work?

Google Correlate is an SEO tool that will allow us to make you see a little more on the internet, albeit in an indirect way. In the digital age, if you’re not on the internet you could say you don’t even exist. For this reason, there are professionals who are in charge, exclusively, of making you have that much-needed digital presence, either by creating a website, with your profiles on social networkssending emails on behalf of your company, etc.

All this would be part of what is known as digital marketing strategy and among the enormous amount of resources that we currently have to work on said strategy Google sticks its head a lot proposing all kinds of tools and functionalities like this that we break down today.

Do not miss what is Google Correlate and what is it used for because it can help you, and a lot, to be visible on the network. In addition, we will also tell you how it works so read this article and start using the tool!

What is Google Correlate, Google’s keyword idea generator, and what is it for?

Google tells us that Google Correlate is a tool that we can find within Google Trends. This would serve to find queries that people have made in the google search engine and that they follow a pattern of evolution similar to some data that you would enter and that, surely, will be related to your business, your sector or your name.

As its name indicates, what this tool does is show you correlations between the patterns of the concepts (search). You you enter a word that interests you, filter a space of time, search and the concepts that have had a similar evolution appear to you (in terms of searches) to that of the concept that you have chosen.

There is a correlation value ranging from 0 to 1, where 0 is that there is no similarity and 1 is the maximum similarity. So the concepts as of 0.9 It will evolve very similarly and they are the ones that interest us.

You’ll find similar keywords to the one you enter, but sometimes there is also a blunder including words that have nothing to do with what you are looking for, simply because there is a very good correlation. It is your job to discard those that are not related to the search. The summary is that you are given results with a correlation with the entered keywords.

In addition to the results, we can see these in graphs to know what their evolution was in the period of time that you have stipulated for the search. The greater the similarity between graphs, the greater the correlation of concepts.

Now what interests us all, how to use this in our marketing strategy? What is it for?

• Find keywords: Related theme correlations will be great new keywords.ds to study if they could be introduced in your strategy. We will have to investigate them and see how users behave in relation to them in a deeper way, but, well, at least you get a lot of ideas.
• find niches: If you use Google Trends and discover trending words, you can enter them into Google Correlate to work on these and get ahead of the game by creating content that can attract the same people who were attracted to the trend you found.
• Complete our Buyer Persona: You will know, to a large extent, what other concepts people who search with keywords that you manage are looking forso you can deduce that many of these correlations are part of the taste or need of those userspassing, once studied, to introduce them in your strategy to increase loyalty.
• Attract traffic: The above not only serves to retain users who already visit you thanks to your main words, but it will also serve to attract those who have not found you before with your kWs but who do work with some of those correlations that you have found and decided to include,
• Modify the purchase cycle: One of the features of the tool, Shift Series, is very interesting (we will see it later) and is used to know what users have searched for before making a search more conducive to a purchase. That is, you will discover how they have approached, little by little, doing various searches until the final search that has ended in a conversion. You look for those previous concepts that people introduce to reach your final goal and you start using them.

How to use the Google Correlate tool to find related keywords? Tutorial

Let’s see how to use this valuable tool for digital marketing:

Basic operation

We have already seen the base, which is very simple and consists of entering a term or concept to find words or concepts with similar behavior in the search engine (correlations).

• Just have to introduce the concept in question.
• Press ·“Search correlations”.
• The first 10 concepts that best correlate will appear. You may:
  • Check the degree of correlation: The number next to it is the indicator; the closer it is to 1, the better.
  • See more results: Click on the “Show more” button below the main results. 10 more will be displayed to you, but with a lower rate than correlation.
  • Learn more about one of the results: Click on the one that interests you and you will see how the existing graph changes below to show the comparison between the concept that you have introduced and the correlation that you have chosen.

charts

Once you have done a search, under the results you will find a graph that corresponds to a comparison, over time, of the concept that you have introduced and the first of the results, which is the one with the best correlation. We have already seen that clicking on the result of our interest the graph changes to make the corresponding comparison.

Now yes, with the graph of our interest, we can obtain certain information. The first:

• By default we find a line graph, a graph with two lines, one of each color, corresponding to the trajectory of both concepts over time. If you prefer, you can click on “Scatter-plot” (above it, to the right) to get a scatter plot.
• Based on the results of the graph, you can select a portion of this (dragging the mouse over it) to display those specific results in detail, which correspond to a much more specific date. What you do is basically a zoom of that period to learn more about it.
• Yes, for whatever reason, you are interested have new results only from this date (it is very useful to know what else the user was looking for at the same time), click on the option “Click to search on this section only” (just above the zoomed graph).
• You will see that the page reload with some new results returned that do indeed include correlations with your keyword but only for the time period you had chosen.
• You can repeat the process again by choosing the term of your interest, looking at and interpreting the graph and, if you wish, closing the search again in a shorter period of time.

Shift Series

This is an option that comes in 0 (zero) by default but what can we modify to know what users have searched for X weeks before doing the search that we introduce. In this way, we can guess how the user has acted over time until reaching that final search, which is the one we introduce.

• Click on “Compare weekly time series”.
• You can choose the number of weeks to your liking to see what users have searched for all those weeks ago, always showing the data with the best correlation.
• Don’t forget to choose your country so that the results of the searches made in it are displayed, since by default we always find the United States.

You can do the exact same thing with months instead of weeks with the option “Compare monthly time series”. The general operation and of the graphs is identical but having fenced the dates in that number of weeks or months.

Export the results

as usual Google with its toolsGoogle Correlate also allows us to export the results of these searches that we have been doing,

1. To do this, you just have to press, when we have the results of our interest, on “Export data as CSV”. Automatically we download a .csv document.
2. Click on the downloaded document in the download bar of the browser or go to the download folder and open it with double click.
3. A window will appear for you to configure the import aspects, such as language, separator options, fields, and more. This is something that is left to everyone’s taste when it comes to interpreting spreadsheets.
4. Once you have made your settings, press “To accept”.
5. you already have the spreadsheet with perfectly detailed results date by date.