Google What is it, how does it work and what products and tools does the Internet giant offer us?

Google LLC it is an american company specializing in internet-related products and devices with electronic technology and the software that they require. Its flagship product is the most famous search engine of all: Google. Although, we must consider that this company is also mistress of other online resources as famous as email gmailthe video website Youtubefile hosting service Drivethe social network Google+ and some tools known and used by all such as Google Maps, Earth, Books or the Google Chrome browser.

It is the most important search engine that exists today and is characterized by presenting a complete list with ads, videos, news and business information in its results interface. Larry Page and Sergey Brin launched their university project in 1986 To do his postgraduate degree at Stanford University, he thought about how to organize all the information on the web in a simple way.

Currently this project became Google LLC. and it has a large number of additional services to the search engine. You can find operating systems like Android and ChromeOSstreaming platforms like YouTube, and tools like Maps, Shopping, News and Books. But this is not all that Google is dedicated to today, you will also have Adsence as a platform dedicated to the advertising of companies and web designers.

What is Google LLC and what is it for? Origin and history

There is currently no person in the world who uses a computer who has not worked at some point in his life with the google search engine. He has gotten us all out of some particular trouble and we have surely resorted to his wisdom to resolve doubts of all kinds that arise in our lives.

For this reason, spending a little time on knowing its history can enrich us and show that a simple idea can become a solution to problems of all kinds. Next, we are going to relate how what is, today, one of the most acclaimed companies in the world came about.

On the other hand, it must also be noted that Google LLC has been the pioneer company in the creation of the Android operating system and supposedly considered Free softwarewhich is the most used in the market for smart phones, tablets and televisions.

The company’s slogan is “Do the Right Thing” (Do the right thing) and to be able to offer precisely that, the right thing, Google, as a search engine, has thousands of servers distributed all over the world, so that they can treat more than 1,000 million search requests requested by users in a single day. Hence, it is the most visited website worldwide.

About the history of the company, we can tell several anecdotes. Perhaps the first of all is that Google appeared hand in hand with Larry Page and Sergey Brin as a university development in 1996, although it started out as BackRub. It was not until the following year that they gave it the name it currently has, based on the term googol (it represents the number ten raised to the power of 100), which was a symbolic term to represent all the information on the network.

Page and Brian decide to found the company Google Inc. on September 4, 1998 and the following year they premiered in Internet your project Search Engine. for your boot they only had 80 servers and two HP routers. In a very short time it surpassed its most direct competitor, the AltaVista browserwho reigned in the market since 1995 and which most teenagers do not even know.

In the year 2000Google LLC was presenting its first products, among which was the google bar and a new advertising system called Google Adwords. The following year and after the purchase of Deja News, the Groups tool appears.

In the following years, a large number of new tools for the user emerged, such as Google Search Appliance, News, Products, Grants, Books, Desktop, Code, Youtube, Sites, Talk, Calendar and Apps. Come on, they haven’t stopped. Also, Google is like Midas, everything it touches turns to gold.

It stands out, among the appearances, Gmail, in April 2004, as an email distribution tool, used by many people today due to its storage of more than 1 GB. Although the same thing did not happen as in the case of the search engine, the truth is that since its standardization, Outlookwhich reigned in terms of email accounts, has been clearly in the background.

It is also very important for the current user Google Maps and Earth, as they are two applications that continue to help people get to the places they are looking for all over the world. Google LLC has also entered the world of telephony with the Android rights acquisition to be able to use it as operating system on various technological devices. Its first mobile phone was presented in 2010, the nexus one.

In addition, the American company has presented other projects such as immersion in the world of television with Google TVhis brainchild of augmented reality smart glasses called Project Glass and in the automotive world with applications for cars.

The evolution of the company over the years is shown below:

• nineteen ninety sixthe creators of Google begin with their programming to defend it as a university project.
• 1998, both programmers found the company Google LLC. on September 4 of that year.
• 1999on September 27, on the occasion of the company’s founding anniversary, the first version of the search engine was launched on the Internet.
• 2000the company’s first products appear: Google Adwords and its first Toolbar.
• 2001in February the utility Groups appears and a month later Eric Schmidt is appointed as president of the board of directors.
• 2002in September comes the News application and in December Google Products.
• 2004, appears in April Gmail, whose storage level already reaches the Giga of memory. This year is also tremendously interesting for the company because it is when it goes public, under the nickname NASDAQ:GOOG.
• 2005, year in which the Google Maps and Earth tools appear. In October, a feed reader called RSS Google Reader appears, and a month later Analytics and Transit are introduced.
• 2006, the Picasa tool, Google Docs and Google Finance appear. Then come Calendar and Apps, which are services that are mainly oriented to business use. This same year, the company is crowned with the acquisition of YouTube for a whopping 1.65 billion dollars.
• 2007, the company buys several companies that serve as support to create new tools. These are DoubleClick (expert company in advertising) and Panoramio (website to display photographs created and positioned by the users of the page).
• 2008Google Chrome is presented as a browser for the internet.
• 2010In January, the first mobile phone that uses the Android operating system, the Nexus One, is released. In the same year, Google TV also appears.
• 2011the social network Google + is shown, and months later, the Motorola company is acquired Mobility for a stratospheric price of 8.8 billion euros.
• 2012, Google makes its project of creating virtual reality glasses, Project Glass, a reality, although until 2014 the initial prototype would not be ready to be brought to market. The event also talks about the brand’s first tablet, the Nexus 7.
• 2015Google becomes the subsidiary company of Alphabet Inc., so that it uses it so that it can manage in the best possible way all the products that the brand has been creating, in addition to taking care of the financing to create new and innovative products for its consumers.

List of Google company tools and products

As we have seen in the previous section, the American company has taken out a large amount of new tools and products from Google that cover almost all the needs that users to use a computer or a mobile phone may have.

It is because of that We are going to make a classification where we talk about each one of them in particular and its main characteristics are presented.

Google (web search engine)

It is the search engine used on the Internet par excellence.. It is also the company’s main product, since it receives many visits and queries through its applications every day. Its objective is to search for the words entered by the user based on positioning laws to offer an ordering of the different web pages with which there are matches.

From time to time it presents animated moving images that represent important moments and events in the world, although they are also made to commemorate dates and characters that have been important in history.

gmail mail

It is one of the most used mail services by users, basically because provides a 1 GB capacity. But, in addition, it has many features that help browsers achieve their goals in relation to the tool. Nowadays gmail it is already translated into 39 languages ​​so that it can be used all over the globe.

chrome browser

It is the company’s own browser. In addition, it is one of the most used by users and is available on all platforms for free. The handicap of Google Chrome is that it consumes a lot of resources, about twice as much as others like Opera, although this problem is improved with each update.

google bar

A toolbar which can be used in Firefox and Internet Explorer browsers.

Youtube

It is a web platform for uploading videos where you can find a large number of references, from music videos to tutorials, through blogs of anonymous people or product presentations of different brands.

Youtube It works the same as the search engine, since the user can locate videos just by typing words that refer to them. In addition, it allows the option of each user creates his profile and can upload the videos you want as well as keep your subscriptions, preferences and playlists.

google groups

It is a service in which to keep up to date with all kinds of news, published depending on the interests of each group to which you wish to belong. Discussions are also opened and it works as a forum.

Maps, Street View and Earth

It is an application server web maps, presented in different formats. It serves so that users can find a place and go to it correctly, with their corresponding indications as well as certain facilities that have been incorporated such as the frequency of passage of the public transport or travel time depending on the amount of traffic detected at the moment or time you indicate.

Besides the GPS function It has another search to find places based on keywords entered by the user. In this way, we can already find “cheap places to eat”, “on-call pharmacies” and whatever comes to mind. It also allows users to leave comments on the visited sites as a reference for other users and that will also serve as a reference.

google play

Online store where you can find software for mobile devices with Android operating systemboth apps and games. Movies, books and music can also be purchased.

Google News

It is a service of fully updated news every fifteen minuteswith featured news refreshments.

Drive and Docs

It is a service that the user uses to save files online. was created first the Docs tool, which now gives way to what is known as Drive. It can be accessed even from a mobile phone and it is convenient because documents can be modified while they are being reviewed and it shows a history of the changes made.

In addition, they can be shared by different users, which allows different types of documents to be created among several people who are given access, distinguishing the work done by each one. Allows the user have 15 GB of free space.

Calendar

As its name suggests, it is a agenda that allows you to have several associated calendars. These can be shared with other users, since it adds the possibility of giving them a name and being able to import them. They are fully configurable, so a warning can be requested by means of an SMS or an event in microsoft-outlook.

Google+

It’s about the social network developed by the company. It has been done mainly in HTML5. It currently has at least 343 million active users, mainly companies, who use their profile as a resource in their digital marketing strategy because the company and its system obviously favor those who use its products. The minimum age to access this tool is 13 years old.

Translator

Tool used to translate texts or words between different languages. It also includes speech recognition, so the user would not even have to type the sentences they want to translate. In addition, we can also obtain the audio with the pronunciation in the target language.

Photos

Application used to be able to share photos and videos and, in addition, keep them stored in the Google account, being able to synchronize them to enjoy them on various devices in which we have logged in.

shopping

It is a website where users can consult products, as a store, and from there receive a list of vendors that offer them and the price at which they have it at sale in the market, linking to ecommerce and directing the user there.

Books

It is a service that is mainly dedicated to locating books from the text that the user enters, even if it is done by scanning. Initially, this service was known as google print.

blogging

Tool that users use to create and publish blogs in online blog. In addition, it allows you to post comments, photographs, videos…

hangouts

It is an instant messaging service. It was initially called Google Talk. It also allows to perform video chat. Within Hangouts all the services offered by Google LLC in terms of messaging are included.

adwords

It is a very easy-to-use tool that allows you to place cost-per-impression ads (CPM) or by click (CPC) aimed at achieving a position SEM Quick.

These ads appear in the search engine, above and below the organic results, so they are more easily accessible to the user. The investment to get started can be minimal and the ads can be highly personalized.

Apps for Work

Google service that offers products of the sign with a custom domain.

adsense

It is a service that can be used by websites and all advertising companies. A page similar to that of the usual Google searches is displayed with the particularity that the ads do not appear in the search engine but on the sites you visit. The people who run the website where the ads are placed will receive a payment for each click on the links in the ads. This is a highly controlled tool to prevent click fraud on adsense.

Google Analytics

It is a web service used to perform complete statistical analysis of websites. It is essential, today, to be able to study the results of any domain and direct the path to follow, modifying our marketing strategies based on the data it offers us.

Picasa

Is an application available for Mac, Linux and Windows used to view and organize images. In addition, it is used to edit the photos and then be able to share them.

Android

Operating system whose company was acquired by Google and today is a bestseller in smartphones, tablets and apps; quite a success on the part of the company.

nexus

It is the first smartphone brand created by Google and based on Android. Today it replaces the pixel brandwith improved and more updated devices that are beginning to have a remarkable success in the market.

chrome book

It is a personal computer that works using the Chrome OS operating system, exclusive to Google products. It’s a choice between a traditional laptop and the cloud itself. They are manufactured by the company, with the support of Samsung for the necessary hardware components.

chrome cast

media streaming device which is used under the orders of the Chrome OS operating system. chrome cast is used to cast content played on other devices onto one screen.

Other services

Really, we could never finish since the company has a number of services, although it is true that many of them are practically unknown. Some are Google App Engine, FeedBurner, Google Wallet, Panoramio, Google Public DNS, OpenSocial And a long etcetera.