Growth Hacking for social networks What is it, what is it for and what are the best techniques for exponential growth in social media?

Growth Hacking for several years has become one of the most efficient marketing techniques for brands in the digital world. In the social networks turns out to be a very valuable ally for any business.

growth hacking It is a methodology that tries to greatly improve growth and engagementsomething that in turn is very useful because a profile with good retention will have guaranteed growth forever.

Next we are going to tell you everything about this marketing philosophy and how to apply it to your social media campaigns and strategies from scratch.

What is Growth Hacking and what is it for in social networks?

Growth hacking is a set of techniques and strategies focused on obtaining a large amount of traffic for a brand and increasing its popularity.. It is one of the bases of growth for web pages, and also for social profiles.

With Growth Hacking We can greatly improve the quality of the traffic and the audience of our brand, since it is not only focused on making this number grow, but also that it be with real and quality users. This is extremely important in social networkssince it allows your profile keep gaining followers to your content, and in turn they interact much more with it.

This will make your content have more engagement and the same platforms are responsible for giving priority to your publications thanks to its algorithms. This is a strategy for all types of accounts, from those with less than 100 to those that are already over a million. So if you still don’t know how to apply it, it’s time for you to learn in detail how to get the most out of it.

What are the advantages and benefits of using Growth Hacking in social networks?

All of these strategies are intended to grow your brand’s number of followers and traffic, but this in turn translates into other benefits:

• Improve the reach of your brand: When a profile has a constant growth of followers, the algorithms of the platforms begin to give more relevance to its content and show it to more users, which makes the reach of your brand grow considerably.
• Increase retention: Not only will you get more followers on your profile, but they will be more attracted to your content, which considerably improves retention, something that in turn enhances the previous benefit.
• It is cheap: growth hacking strategies are much cheaper than others, which will allow you to achieve better results for a much lower investment.
• Adjusts to the needs of your brand: you can focus your strategy to obtain the results you require, without the need for this to be a large company. Any brand can use it, making it ideal for startups and SMBs.
• Generate innovative ideas: There are so many ways to legally increase your following that you can use your creativity to come up with unique strategies that differentiate your brand from others in the industry.

Get to know the best Growth Hacking strategies to use in social networks

If you are already convinced that this is the strategy you want to apply to your brand, here are the best Growth Hacking strategies that you can apply to social networks:

content-marketing

Content marketing is one of the bases of growth hacking, since the quality of the content we create is essential to give relevance to a profile and make more people feel attracted to it, and thus want to follow us to continue enjoying everything we share with them. What you should do is analyze your competition and their publications, to come up with better content than theirs. So the first thing you need to do is have a good posting plan.

SEM

The SEM is the acronym used to identify paid advertising on the Internet. This is an excellent strategy as it allows us to segment our audience so that we focus our campaigns so that they are only seen by those people who best fit our buyer person. This allows ads to be more efficient.

Email Marketing

A true classic of digital marketing that never loses its validity. not just because it is one of the best ways to take advantage of the leads we collect from our audience, but it is also an excellent way to build user loyalty with our brand. There are several types of email marketing such as newsletters or mail promotions.

chatbot

This tool has come in handy for growth hacking, making it possible with it to provide immediate attention to our customers, and serve as a fundamental step to make a sale. If someone reaches your bot it is because he is very interested in your products.

Buy followers

The purchase of followers is a very controversial strategy since many think that it can be counterproductive and affect the engagement of a brand. Nevertheless, buy followers on instagram For example, it has been shown to be a good strategy since the more followers you have, the more relevant your profile is to their algorithm.

Romuald Fonsexpert SEO, showed that buy followers for instagram It allowed him to gain almost 100,000 new followers and verify his account as a public figure. Neither their reach nor their engagement were affected and today he is one of the most important digital marketing personalities in Spain.

influencer marketing

Lastly, we have collaborations with influencers, which today are one of the most efficient ways to gain popularity and real followers on any social network. Influencers are people who have a large audience on their backs for a specific niche.

Today it is normal to see how swimwear, underwear or beverage brands use girls with thousands of followers to promote their brand. One of the most popular campaigns is that of Bang Energy, a company that sells energy drinks for which you have surely already seen an advertisement on the profiles of any IG babe you follow on your profile.

Learn how to do Growth Hacking in the main social networks to grow your brand

Everyone has different strategies and tactics, the correct thing would be to point to a single objective “growth” all businesses and companies point in one direction and Growth Hacking has become that path, and it is a new way of doing social media marketingthat is why many experts point out that there is not only one way to make a popular product, but there are different ways, and one of them is by applying Growth Hacking.

Here are some tips for applying these techniques on the main social platforms we know today:

Growth Hacking on Facebook

Although Facebook seems very simple, its operation is very complex and complicated.Because Facebook works a lot on interaction between users, Facebook gives you the advantage of turning your personal page into a business or professional page. This will help you further segment consumers of your content or product. All you have to do is interact with other users using your professional profile. You can too write jocularly to your competitors.

You can also interact with your usersone of the strategies that Netflix Latin America applies to its Facebook profile. Another strategy is to ask users what they want, this has become very popular in profiles such as Coca – Cola, where they interact and do marketing surveys and then apply these improvements to their products. It is also necessary to raffle any product to maintain that emotion of the users to participate and thus feel closer to the treatment between the client company.

Twitter Growth Hacking

Applying Growth Hacking on Twitter is very complex because Twitter is managed by temporary trendsone of the most used strategies is follow for follow or follow me and I follow you, this translates into following active users excessively and your reward will be that users follow you back, this will help increase the number of followers of your account.

You can create custom hashtags which will help your product go viral. and that users identify you quickly and understand you. You can take advantage of viral trends and use the hashtags that are positioned in your favor, or create campaigns that are related to the viral content of the day, this has helped many companies either startup to grow very quickly.

Growth Hacking on Instagram

Apply Growth Hacking in Instagram is very similar to Twitter but with a certain degree of complexity, that is, Instagram is managed from content and one of the things you can do is take advantage of hashtags to segment the content and reach more people. You can also take advantage of the storiesbecause you can do surveys or live videos interacting directly with people, do surveys and find out what users want.

Instagram has become very popular in recent times, so much so that it is one of the most powerful social networks, many people take advantage of this power to run contests in exchange for followers, the well-known “giveaway” that will help you get followers in abundance. The secret is to offer something to users and in return they will follow your account and exchange interactions.