How to advertise and promote my Facebook Live video to reach more people and increase my audience? step by step guide

The Facebook Platform It gives greater visibility to audiovisual content. This reach represents a great opportunity to advertise. If you are interested in knowing how to advertise and promote your live video on Facebook Live to reach more people and increase your audiencethen keep reading this step by step guide.

At least 80% of internet users would rather watch live video than read a blog. In fact, it is said that spend up to three times as much time viewing live content.

That is why it is important for brands dominate the phenomenon that Facebook Live represents and use this space to publicize a little more of the company and increase its presence in the network.

What are the benefits of promoting your Facebook Live videos?

Watching live content has always been of great interest to the public. Nevertheless, What are the benefits of promoting your Facebook Live videos?

Well, you will be surprised to know that the tool offers multiple features that can benefit your brand:

Greater credibility

The direct ones offer content without embellishments, without cuts and instantly. For that reason, it’s well worth giving them the promotion they deserve. Live videos are transparent spaces that can help gain greater confidence of potential customers. This way, users are more likely to engage with the brand.

news samples

You can use the promotion of your live videos to give a small preview on the topic of the week, show the characteristics of a product or service, or talk about the story behind your brand. Please note that live videos They are powerful tools., and serve to generate curiosity among viewers. So use the promotion to give your company a more striking image.

You draw attention much faster

Ads to promote your videos on alive tend to capture attention very quickly of the audience, while maintaining their interest in the brand and its novelties. Remember that the vast majority of users prefer live content, so it is convenient to give it as much visibility as possible so that your audience stays up to date.

concise messages

Promoting your live videos is great for conveying a unique message. It can usually be a call to action. Buy a product, hire a service, visit a website or don’t miss the live broadcast of the day. Although the live ones handle a different theme than traditional videos, these can still go unnoticed by certain people. So you must maintain the attention ratio by promoting the direct.

Presence on Facebook

Keep present on Facebook is important. The social network is in constant movement. Millions of posts are shared every day, including images and videos. So that the main mission of the promotion is to stand out above the rest of the publications. If your direct ad is compelling, it is very likely that the active users of Facebook they share you massively.

How much does it cost to promote a live video on FB Live? It is profitable?

Of course, advertising on the Facebook platform is not free. So you’re probably wondering how much does it cost to promote a live video on fb liveor if It is profitable this investment. So to answer this question, let’s start from the beginning.

On Facebook you have the option to specify how much you want to spend on advertising. The platform will take care of providing you with the appropriate promotion based on the investment made. This means that it is totally feasible to promote your content with a budget of €5, €20,000 or even €50,000 if you want.

Facebook it allows you set a campaign spending limit, to specify how much you want to spend on a given campaign, or an account spending limit to determine a maximum spend on all campaigns your account keeps active. The platform handles calculate and inform you of the estimated results of the reach, according to the characteristics of the ad. This includes budget, targeting, and bidding. This way you can decide if it is worth making the amount for the corresponding ad.

What should I keep in mind when promoting a live video on Facebook Live?

There is a crucial aspect things to keep in mind when promoting a Facebook Live video. As it is a live video, you must consider the period of approval of the ad. The promotion it can take 30 or 45 minutes to appear. For this reason, it is essential to carry out the process of creating an ad for your Facebook Live video in advance, so that the reach is not affected.

Also take into consideration that only a few advertisers have the option to promote a live video during transmission. If you don’t have this option at the time you create your ad, you’ll need to promote the live video after the broadcast has finished. In case you want to promote from Live Producer, also keep in mind that this is a relatively new feature. This is being implemented gradually. For this reason, it may not be available in your country.

Learn step by step how to promote a live video on Facebook Live and boost its reach

Promote your videos live will allow you quickly reach an audience much wider.

Here’s a step-by-step guide on how to promote a live video on Facebook Live and boost your reach:

From Ads Manager

You can promote your live video from Ads Manageronce the broadcast has started, or after the broadcast has finished.

You just have to follow the instructions detailed below to the letter:

• Go to ad manager.
• Immediately click the button “+Create”. It is located at the top left of the screen.
• You must now choose a lens compatible with live video. The options are: Post Interactions, Video Views, Messages, or Conversions. Afterwards, press “Continue”.
• Enter the details corresponding to the campaign, as well as A/B test information, along with optimized campaign budget data only if needed. then press “Following”.
• Select a budget. The ad will continue to run until the entire budget is used up. Then press “Continue”.
• Choose optimization controlslocations, and audience and press “Continue”.
• Choose the Facebook page you plan to use to broadcast in the section of “Identity”.
• click on “Use existing post” in the section “Ad Settings”.
• click on “Select publication” in the “Ad content” section to choose the video that is being streamed. The text that the ad carries will be based on the information provided in Live Producer at the beginning of the video. This text cannot be changed in Ads Manager.
• Add a call to action button, subtitles to the video, and tracking information if necessary. When you’re done, press “Post” to kick off the live video promotion.

If you want to promote the live video when the broadcast ends, you must follow these steps:

• Go to ad manager.
• Click on “+Create”.
• choose a target that is compatible for video.
• Select the publicbudget, calendar and locations.
• Select the Facebook page to stream from “Identity”.
• Press “Use existing post” in “Content”.
• go to “Select publication” and choose the live video you want to promote.
• Add a call-to-action button, captions, or follow-up information if needed. Then press “Confirm” to start promoting.

From the Facebook Live Producer

Facebook also allows you to create a promotion ad from liveproducer. As with the administrator, the promotion can be carried out during the broadcast, or after it has finished.

Follow these steps to create the ad:

• Go to the Live Producer and start broadcasting live.
• After you have started the broadcast, go to the top of the menu and click on “Boost Post”.
• Make sure you set the target. Through Live Producer, the only target available is “Get more video views”. If you want to choose something else, you must go to the ad manager.
• Choose a call to action button.
• If required, take care of selecting a special ad category.
• Set the budget, duration and audience. The ad will remain active for the duration of the direct. At the end of the live, the promotion will be cut off immediately.
• When it’s done, you should click “Boost Post” to start with the promotion of the direct.
• Return to the live admin panel by clicking “Go to the panel of live streams”.

Learn about other ways to increase the reach of your Facebook Live videos to improve your audience

tool Facebook Live is a safe bet to give a boost to your brand.

For that reason, here are some other ways to increase the reach of your Facebook Live videos to improve your audience:

Determine your brand mission

The first thing you should do before launching into a live broadcast is determine what the mission of that director is. For that reason, you must be clear about what you plan to convey to your audience. Also, you must determine what your goal is with live video.

If it is about advertising a new product or service, looking for new clients or giving greater recognition to the brand. Finally, specify where you want to send your audience. It can be an official website or subscribe to another social network.

Optimize your posts

Add a call to action button in your posts to optimize each post you share on Facebook. In this way, you can prompt your audience to perform a desired action. Also, make sure to add tags in the live video to make it much easier to find in the Facebook Live player.

Make short broadcasts

The short direct ones that cover one or ten minutes of transmission are an excellent alternative to increase your audience. Short streams can be used to show something specific. For example, it could be behind the scenes of an event in progress. You can also use this live to advertise another live.

Offer a variety of content

Remember that you must take advantage of the entire broadcast to reach your audience. You must present yourself every time so that new viewers feel familiar.

Share links, frequently call-to-action to engage your audience, engage like live commentary and encourage audiences to join the community and turn on notifications for upcoming live broadcasts.

Make a call to action

Calls to action are essential to get the audience to interact with the brand. If you want people to keep your company name on their minds, you need to make a call to action in the first few minutes of the live stream.

Although it sounds quite simple, this step can define if people will be interested in your content in the future.