How to advertise on Instagram 100% effective? step by step guide

Currently, advertising on social networks is booming and, therefore, those platforms such as Facebook, Twitter and Instagram are considered an excellent window to promote your products or services.

In this sense, advertising on Instagram is one of the main alternatives of the brands and businesses that are interested in gaining greater visibility, as well as get more customers and income. Taking into account that, compared to conventional media, this form of advertising is much cheaper and today, it has a greater reach.

That is why, in this post we want to let you know everything related to the advertising and ads on Instagram and in the same way, provide you with the main guidelines to take into account to achieve a totally effective advertising on Instagram.

What are the “instagram ads” or Instagram ads and how do they work?

Basically, the instagram ads refer to advertisements that can be published in the form of images or videos and thus, are a content sponsored by the same social network, for which you must pay. In this way, they can be an effective formula to reach your target audience more quickly and through this, achieve the objectives once raised in your advertising campaign.

In terms of how it works, Instagram ads are displayed to users depending on various factors. Since, these are based on the accounts that each person follows, as well as their likes, the information of interest that they visit on FB and the websites or applications that they usually visit, in general. Which means that, said advertisements take full advantage of the powerful tool of the “Facebook Ads Manager”.

From this, Instagram Ads manage to increase the effectiveness of each ad made by businesses, brands or companies that choose to make use of this. Also, they can reach a better defined audience through these publications and with this, they have greater brand exposure, generate a higher number of leads, engagement, trafficamong others.

Advantage

The main benefits that guarantee this type of ads on Instagram are:

• Thanks to the fact that it is the sixth most famous social network in the world with 800 million active users every month, your business can achieve greater visibility.
• The positioning of your brand It is another of the main advantages, given that advertising campaigns on Instagram optimize this parameter through the high quality of the ads that are displayed.
• Instagram Ads allow you target your potential customers directly. This, thanks to the fact that you can set campaigns with a specific purpose and thus make use of this advertising as a precise mechanism to promote your marketing strategies.
• they guarantee you the increase of your followerssince these ads help increase the amount of them in your account and for this reason, the community of your business will be much more established, thus translating into increased sales as well.
• Fortunately, you can select the ad format you like best and thus, adjust it to the objective of your campaign. Best of all, you have several options at hand: with photo, with video, with stories and with sequence.
• They have one geotagging functionality O well, “location tags”, which allows you to detail a specific location to publish your ad. So it is an ideal option to promote your physical location and attract more customers, without a doubt.
• It is a very cheap way to promote your products or services. Since, from just one euro a day you can advertise and according to your needs, scale the investment you can make.

Disadvantages

Since not everything can be perfect, so can Instagram banner ads. reveal certain cons which is valuable to keep in mind when making use of this type of advertising on social networks.

Therefore, here we detail the main disadvantages that are estimated in this regard:

• Because the population using Instagram today is so vast, this can lead to negative results, believe it or not. As, if you do not have a good knowledge of segmentation to capture your potential audienceyou will be making an investment of money and time in vain.
• Those users who only have a computer, of course, choose to use the desktop version of Instagram and it is not complete. Thus, the function of displaying advertising to these users is limited and unfortunately, you won’t be able to reach them.
• All advertising content that you share through Instagram Ads can be used by the same social platform without paying copyright. Which means that, once you agree to promote your business on the social network, you are also authorizing Instagram to use your posts as you like.
• As Instagram is one of the most used social networks by audiences of all ages, other companies also prefer to use it to offer what they sell. Because of this, you can find excessive competition which, perhaps, will capture your target audience before you do.

How to create an effective advertising campaign on Instagram step by step?

Once you decide that you want to make use of this type of advertising campaign, you will wonder what are the steps to follow to create one of them on Instagram in a completely simple and effective waywithout having to pay other people to do it.

For this reason, here we indicate the step by step to carry out to quickly create an advertising campaign on IG:

Link your FB fanpage with your IG profile

First of all, you must be clear that, to create an effective advertising campaign on Instagram, you need to make use of your Facebook page. Namely, to link both accounts.

To do this, what you must do is the following:

• Initially, go to your Facebook fanpay and enter the Settings menu (You can find this in the upper right corner).
• Then click on the “Instagram”; within the new left menu that will be displayed when performing step 1.
• Now log in and enter your Instagram username and password. These data must be mandatory for a instagram profile for business. Otherwise, it won’t work and you won’t be able to use Instagram Ads.

Create the campaign from Ads Manager

After completing the process to link the account, it is time to create the new ad. To do this, you must click on the “Bells” and then click the button below to “Create ad”.

In this sense, you will realize that the procedure to follow to create an IG campaign It is very similar to what must be done to carry out an advertising campaign on Facebook. In this way, the only distinction that can be taken into account is that in the locations you only have to choose “Instagram”.

Now, the image of the ad manager that we show you at the beginning of this step is the one that should be observed when a person, brand or company has not carried out any advertising campaign. On the contrary, if you have already done other campaigns on Facebook or Instagram, said manager will show you all of these.

Choose the objective of your advertising campaign

After starting your campaign, the next step is to choose the marketing objective of the campaign. In the case of Facebook, it has a variety of objectives that you can select from a total of 13 of thesebut not all of them are available for Instagram Ads.

In this sense, you can choose between the following:

• Brand recognition
• Scope
• Traffic
• Application installations
• video views
• Generation of leads
• Messages
• conversions
• catalog sales
• business visits

In this way, you cannot make use of the option to interact, like and get followers on IG; since they are not available.

For its part, it is worth noting that, if you choose to use the instagram stories As a mechanism, you can’t pick targets like: messages, catalog sales and visits in the store. Now, apart from selecting the indicated objective, you must also write a name for your campaign.

Create the ad set

To start, you must give the ad set a name and after that, some extra settings will appear such as dynamic content or offers that basically depend on the objective you have chosen in the previous step.

Once this is done, they will show you other settings that you should make the most of and they are:

Ad targeting

At this point, you can define who will see your advertisements and in this way, it is also possible to create an audience based on the interests of each one, that is, a similar or also personalized audience. Thus, they give you the option to choose specific places, age ranges, gender, languages, locations and device types (we recommend that in this section you only choose “Cell phone” either “Mobile phone“).

In reference to the locations, they are definitely a key point for the segmentation of your Instagram Ads. To do this, we recommend that you only select the location “Instagram” and proceed to uncheck the rest of the alternatives. Which is used so that the campaign only be displayed on said social network.

Budget

This is also a key point to define, since the creation of the advertising campaign gives you the power to channel a daily budget (the one you are willing to pay) and in addition to that, you can also define for how long you want the campaign to remain active on IG.

On the other hand, if you just want it to show on specific days and at specific times, you need to select the total set budget optioninstead of daily budget.

Lastly, you can determine the type of event for which you want to optimize your ad campaign and bid strategy. But if you do not have much experience in the subject, the most recommended is leave this section on automaticso that Facebook takes care of finding the result of the objective at a lower cost.

Set up banner ad

At this point, you can adjust image, video and texts that you want other users to see so that they are interested in what you offer. To do this, you have two options: create a new ad or convert a post from your feed into an ad.

Likewise, you can select between the different types of advertising that Facebook offers you to publish Instagram Ads and basically they are: Image, video, sequence, presentation and collection. Which will be available depending on the campaign objective chosen at the beginning.

Lastly, you can create a text with emoticons, write the destination URL and the call to action button. To do so, click on “Confirm” and with this, you will have already created your advertising campaign.

Influencer marketing and sponsored posts. How to find good profiles to promote my content?

So you can find profiles that promote your content you will need to be a regular Instagram user. This will allow you to know more quickly which are those companies and people that could influence the market. But for this it will be necessary for you to know precisely who is the audience you want to approach. Once you are clear about the profiles that interact the most, you should know what types of followers they have and how many of them they have..

This will help you see if they are actually true influencers or they only have an account with different followers who follow them for reasons unrelated to the needs of your brand. When you are done with this stage, you will have to perform a new filter to stay with two or three candidates. In this case you will have to study if they perform promotions and how is the quality of them.

You must not forget that the influencer profile or account for a sponsored post must be related to the culture and image you want to offer your brand. Next, you will have to choose the candidate depending on their fees and also other aspects that only you will notice.

What types of advertising campaigns can you do on Instagram Ads and what are their objectives?

Basically, the types of advertising campaigns you can run on Instagram they refer to the types of advertisements that the social network allows you to showdepending on your marketing strategy and your goal selected during campaign creation.

so ok It is worth noting that one of the greatest advantages that Instagram Ads exhibits is the variety of advertisements that you can show, taking into account that it provides a total of six formats and here we present them to you along with his objectives:

format type	Goal
Image	Mainly, they are used in terms of visual assets and display an eye-catching advertising tag.
Video	It is responsible for convincing users with the help of visual and optical elements in just 60 seconds.
Sequence	As they allow you to view a complete series of photos or videos with a call to action, it allows you to properly delve into the service or product you offer.
stories	It allows you to target a specific audience with full-screen ads and call-to-action in as little as 15 seconds.
Presentation	Turn the images into a video with movement and music that is very eye-catching to attract potential customers.
Collection	Mostly used by online stores that shows a complete experience to users and allows them to view different products easily and quickly.

How much does it cost to make a good advertisement on Instagram? It’s free?

Apart from specifying the guidelines to follow to create an effective advertising campaign on IG, another of the main questions for entrepreneurs and businesses interested in doing Instagram Ads is the price to be paid for it.

But, before answering this, it is worth keeping in mind that said cost varies depending on different factors and, in addition, you yourself can have control of the budget and what you are going to spend on it.

As for the factors that intervene in the total expense when carrying out this type of advertising, they are the following:

• Public: If you have a well-defined target audience, it will be much better to secure the economy (point out gender, city and age range, perfectly).
• the publication date: This plays a key role, because in some seasons prices are higher (for example, at Christmas or Halloween). So, so that it is not costly, the ideal is to schedule the campaign before these important dates.
• The selection of the guideline target: One of these goals is the traffic and for this, Instagram charges for each click you get on the specified ad. The other guideline goal is the reaching and by choosing this, the ad will be shown to all the people in your target, for which IG charges every thousand times your ad is displayed.

That said, the price of posting an ad on Instagram will fluctuate depending on these factors completely.

So, to give you a little idea of ​​the cost, let’s take as an example that you have selected a target audience of men and women with ages between 18 and 65 and you want to specify a daily budget, then for this you will have to pay around €2.5-3 daily.

What are all types of social media advertising?

In social networks you can make different types of advertising, which we will show you below:

Collaborations

Collaborations are actions carried out by companies recognized, or not, offering some of its products so that a user, who has a good number of followers and interactions, use them and comment on your experience. This brings the advantage that the accounts that investigate the content of the influencer know about the product offered as collaboration and in this way the company create a fairly efficient promotion channel.

influencer marketing

Influencer marketing is an activity carried out by people recognized in social networks and that help the SEO positioning of a blog and product recognition. In this way, it is possible for the target market to arouse interest in consuming that item, because it has a positive value demonstrated by the influencer.

It is ideal for millennial market niches. This is because 70% of this sector follows at least one influencer on their social networks.. This type of marketing is characterized by having a direct action on the public, which lasts longer than other commercial techniques. whenever it is needed position a brand in people’s minds use a influencer for this task is a good idea.

sponsored posts

This type of post refers to those made by other pages that belong to the same market niche to which you aim and that make a promotion about your products. This is executed through commercial contracts, which are paid. They are characterized by having positive reactions in the audience, since the accounts they publish have great recognition in the social networks and allow traffic from websites and accountsto which the product belongs, grow considerably.

instagram ads

These advertisements are characterized by having a striking and linear format. You should not forget that there are currently about 500 million accounts, so the algorithm of this social network It will help you find the audience interested in your products. They are stories that are uploaded with photos or through videos of high quality and that can have a duration of up to 60 seconds. Which will allow you to advertise for sequence or by collection.

Tips to create better Instagram campaigns and increase their effectiveness

To create effective campaigns on Instagram you must take into account the following concepts:

Build your true audience

This is the key success factor that your campaign will have. For this reason, you will have to perform different actions that are generated by trial and error. That will make you discover which users are most interested in your products. For this you will have to carry out more than one campaign and do not get discouraged if the first attempts fail.

Try to have a reasonable budget

As we told you in the previous point, you will need to create more than one campaign for it to be successful. This will require you to have a budget to match so that if you don’t make a profit in the early stages, you can still keep up the pace of hiring with Instagram until you manage to discover the true target market.

Includes creative ads

You need to take into account that the user target you are looking for has particular tastesso you will have to create advertising that catches their attention. Your goal will always be for the brand to remain on their heads.

Use different techniques

As we mentioned before, there are different types of advertising you can do. For example, in a first stage you can count on an influencer to help you access the target market faster. then you will be able use a sponsored post technique and in the end resort to ads that can be created by your own creatives without additional elements.

Combine different social networks

If you have a reasonable budget, you should not miss the opportunity to hire advertising on Instagrambut also on Facebook. The combination of these two social networks is very effective because different types of audiences that will be interested in your products complement each other.

High quality images

Whether you use photos or video as the playback mediumconsider that Instagram is the king of visual social networks. So all the images that you upload must have the best possible quality so that you stand out in the market.

Stand out from the competition

Use a specific theme in the campaignusually seeks to have it established by means of a trend. then involve templates and distinctive colors so that the audience knows how to interpret and relate your products to the brand.

resort to humor

It is proven that humor is the best ally to provoke positive feelings in people. For this reason you must involve characters or dialogues that represent a touch of humor and sensitivity in your future buyers.