Given its massive presence, WhatsApp has developed an App for companies to have a business profile on the platform. If you want to know how to advertise online on WhatsApp Business to give your business more reach, keep reading this step by step guide.
Technological advances have evolved the way advertising is advertised. Currently, social networks are an ideal space to design and implement new and efficient marketing strategies.
Even if WhatsApp was born as an instant messaging platform, has known how to introduce itself from advertising disclosure, by implement a tool that facilitates communication between companies and the client.
What are the benefits of advertising on WhatsApp Business?
WhatsApp Business is a version of the popular instant messaging application that has been designed for small, medium and large companies. The App offers a direct communication channel with the audience, in order to optimize services. Nevertheless, What are the benefits of advertising on WhatsApp Business?
First of all, have a fast and easy customer service method positively affects the overall performance of your business. However, that’s not the only benefit you get when using WhatsApp Business.
Below we mention its most outstanding advantages.
- WhatsApp it is present in the lives of more than 1,300 million people. To the install WhatsApp Business on your PC you have access to a much wider audience.
- Your clients, or potential clients will have a direct contact number with the company for closer and more effective care.
- Clients will be able to find out almost immediately about all offers, promotions, discounts and other announcements that the company has to offer.
- It allows you efficiently organize order requests made by your customers.
- You may improve customer service of the company by building a better relationship with your consumers.
- By offering a pleasant, fast and direct attention, consumers will consider this communication medium as a useful channel. This favors the image of the business.
- You may schedule automated messages to provide quick answers to frequently asked questions.
- You have the choice make your sales completely digital.
- Use WhatsApp greatly increases the conversion rate.
Learn step by step how to use WhatsApp Business tools to do marketing
The WhatsApp Business platform puts at your disposal numerous options for advertise highly original and effective online.
Below, learn step by step how to use WhatsApp Business tools to do marketing:
state
The WhatsApp statuses They represent the fastest and most practical way to show your customers the promotions, products and services of your company. Users who have the business number among their contacts will be able to view all the publications from their respective devices.
Broadcast messages
The WhatsApp Business broadcast messages allow you to quickly communicate with multiple contacts at once. You can use this means to transmit relevant communications, for example: Changes in customer service hours, current promotions, upcoming services or products. Yes indeed, without falling into practices like spam.
WhatsApp channels
Like a broadcast message, you can enable a WhatsApp group and disable participant responses. In this way, only the group administrator will be able to communicate through this medium, which becomes a channel. You can use the channel to make urgent communications, advertise offers, carry out WhatsApp surveys and much more.
Emojis
The use of emojis in WhatsApp, gives you a more friendly tone and closer to quick responses. In this way, you can generate liking in your customers so that they have enough confidence to maintain contact with the company.
Profile picture
As in any virtual platform, the profile image is the cover letter of your company. You should make sure to provide an easily recognizable image, striking, and that it is not overloaded for your clients, as you could confuse them.
Current publications
Staying up-to-date is essential for any company. As the person in charge of social media or marketing strategy, you must produce publications and images that are consistent with holidays or important dates. These dates can be used to launch special promotions and raffles that encourage the participation of your customers and invite them to interact with the rest of the company’s platforms.
Tips to develop better advertising strategies through WhatsApp Business
Implement WhatsApp Business to your company’s marketing model it does not represent a great challenge. However, for everything to go perfectly, you need to think carefully about how to build your campaign.
For this reason, here we give you a series of tips to develop better advertising strategies through WhatsApp Business:
Create a database
An extremely important step to take into account in any advertising campaign is to know your audience. For that reason, we recommend build a database, and segment it according to the type of client. So you can develop a more personalized communication model for each segment.
Use the calendar
Send posts multiple times a day it can cause fatigue in the clientele, who could take the excess of messages as spam. To avoid this situation, we advise schedule your communications. Write in your agenda what day and time you are going to send a statement. Remember that the text should motivate the client to share the information with their contacts.
Define the message
The WhatsApp App allows you send different types of files and formats. So it all depends on your creativity when communicating with your customers. Text, emojis and multimedia messages represent the opportunity to make a deal. Therefore you must always remain consistent and original.
Also advertise on networks
WhatsApp Business does not have the ability to search for contacts by your username or location. For that reason, it is recommended share the link or contact number on your regular WhatsApp, or in the description of the rest of the social networks associated with the company.
Use the labels
The platform allows you organize your contact lists with colored labels. This makes the segmentation process of your database easier. You can assign a distinctive color and name to your contacts using custom labels. For example: clients, friends, family. In this way the organization is much more effective.
Check the statistics
The application provides users with the ability to view their statistics. In such a way, the company has access to the data of each chat, so they are aware of every message sent, delivered and received.
Complement with other Apps
There are numerous applications that can help you get the most out of WhatsApp Business. You may use editing programs to enhance your images and videos, applications to schedule your personalized messages, create contact lists and much more. In addition, you can use WhatsApp Web to access the platform from your computer.
The best ideas and examples of successful advertising strategies on WB that you can replicate with your brand
Migrate customer support from your company to WhatsApp Business platform it is an important step.
To motivate you not to neglect your marketing campaign, here are the best ideas and examples of successful advertising strategies on WB that you can replicate with your brand:
Instagram Stories
Link WhatsApp Business contact with Instagram stories represents an opportunity to share promotions, launches, offers, campaigns and relevant information with your audience. Whoever is interested, can use the option “Slide” to contact the company through WhatsApp to receive information.
Email marketing
Newsletters and Email marketing are two methods with which you can keep your customers updated about what’s new in your company. In each newsletter you can attach a contact link so that they are redirected to a WhatsApp Business chat. So they can make the sale or request more information about it.
Paid advertising
Use Ads from platforms such as Facebook or Instagram is an excellent option for customers to contact you from anywhere. Paid advertising allows you to add a direct button to the WhatsApp Business chat. In this way, when in doubt, users can send you a message with just one click.
Landing Page
The Landing page or landing pages are sections of a website whose purpose is turn visitors into end customers, when offering a new product or updating a service. For example, you can integrate the WhatsApp Business chat option on the landing page so that the interested customer can quickly consult and purchase your products or services.
Instagram profile
The Instagram profile allows you add the URL of the company website. Instead, and to promote interaction with customer service, you can place a link that directs potential customers to WhatsApp Business chat and thus they can have direct contact with the company.