How to choose the best theme for your podcast and become a successful podcaster? step by step guide

there are many factors to consider when creating a podcast that is accepted and popular with the public, and one of the first steps to do this is to determine the topic around which your podcast will be centered.

It is possible to find programs on the internet with a wide variety of topics.which can range from conversations and interviews of various kinds, to podcasts specialized in specific disciplines.

In the next few paragraphs, We will show you the variables and considerations that you must have when selecting the theme of your podcastso that you can develop each episode efficiently, and thus draw the attention of your target audience.

Learn how to choose the ideal theme for your podcast

If you wish create a podcast with the potential to become popular, the selection of a topic is of vital importance, And it is not something to be taken lightly.

To increase the chances of success of the program, you must ensure that the selected theme meets certain criteria:

knowledge of the subject

When you create a podcast, it is necessary to have clear ideas and security in your words when speaking. For it, The best thing you can do is select a topic in which you have the knowledge required to spread valuable content.

The most advisable thing is to focus your attention on topics that you master depending on the studies you have or your interests. You can start a podcast on pop culture as well as guidance and motivation. It all depends on your knowledge and your ability to develop the topics in the format you choose.

Assess niche competition

If you have a general idea about the topic you want to focus your podcast on, You should check how saturated the podcast platforms are with content on this particular topic.

On platforms like Spotify and Apple Podcast, it is possible to find a large number of programs focused on similar topics. For example, comedy, talk show and pop culture podcasts are among the most used topics. While you’ll find at least one podcast from just about every category, try as much as possible to find a niche with less fierce competitionto make your program much easier to find.

Evaluate the target audience

The target audience assessment It is one of the most important steps when defining the theme of a podcast, as well as in many other market niches. It is about establishing a demographic to which the content of your podcast is directed.

You should note that if, for example, your content is based on market knowledge, it is possible that your ideal listener are companies or entrepreneurs with different levels of knowledge on the subject. Many variables need to be taken into account, such as the needs, problems and challenges of that particular populationin order to discover what kind of content will be better received.

Evaluate the potential of the niche

Niche potential is one of the most important determinations to make before starting a podcast. since it will define its potential for success, in relation to its audience and the public to which it is exposed.

To do this, you can use as a reference the popularity of certain podcasts with a similar theme to the one you want to apply, the number of podcasts of that type and the number of views of each episode of them. This data, taken from a certain podcast platform, can help you define the general interest of the public in the topic you want to applyallowing you to determine if the niche has the power to increase the audience of your podcast.

Is it monetizable?

The possibility of earning money with a podcast largely depends on its popularity, so, for this purpose, the topic your podcast will focus on is a crucial factor. Although the possibility of monetizing is not determined by the theme, the earning potential is greatly influenced by it.which is why you should carefully consider what your podcast will be about, and ensure that it is of interest to the audience.

Best niches to create a podcast

To create a successful podcastone of the key aspects is to select a topic that suits both your knowledge and skills and the needs of your audience you want to reach. Having said that, there are certain niches that, while having several dedicated shows, are extremely popular and have excellent potential for building an audience.

Go for it:

nutrition and diet

Nutrition is a highly requested topic in many media, both in YouTube video searches, and in Google searches, so it is an excellent opportunity to explore a niche with considerable potential.

Use all the knowledge you have about cooking, diets and nutrition to create a podcast with tips, recipes and general eating plans to help your listeners create a balanced diet in search of improving their health and quality of life. As an additional tip, a nutrition and diet podcast is an excellent opportunity to offer private nutrition services and creation of meal plans, serving as a method of self-promotion to attract potential customers

Fitness

In addition to the popularity of nutrition, fitness and exercise plans are a very popular niche for people who want to start improving their physical condition, or looking to improve their training routines.

If you are a person who plays sports or has knowledge of fitness, this is a niche that you can take great advantage of, developing general routines and giving advice to improve the quality of the exercises and results. Similar to other niches, a podcast can work as a method of promotion for your personal training services.

pet tips

Taking care of our pets is a very popular practice, which many people get into without really having a clear idea of ​​how to train them properly or even how to take care of them. It is for this reason that a podcast with all these tips and practices is always very well received.

if you have petsor knowledge of how to train and care for them, you can use your podcast to share that knowledge with your listeners and provide real help to give a better quality of life to their pets.

Beauty tips

Many people, mostly women, constantly looking for ways to maintain smooth skin, silky hair, and other ways to look younger and more attractiveso beauty tips are always welcome.

Your knowledge of cosmetics will be highly appreciated in a podcast if you also know how to combine it with your charisma and narrative forms that keep your audience hooked, such as debunking urban legends about appearance care and interviews with beauty professionals.

Personal development

Self-help and personal development podcasts have great potentialsince in the same way that many people want to improve their physical appearance, many more want to increase their confidence and self-esteem.

Of course, it is necessary to emphasize that personal development is a great help for all those people who want to put some order in their lives, reduce stress or meet certain goals. To create a podcast on this topic, you need to have experience on the subject and know how to express your ideas efficiently to your audience.

Kitchen

Cooking is a practice that has been popular for centuries. Everyone cooks and many people do it with a lot of enthusiasm, so it is always exciting for these people to find new recipes. One of the best aspects of this niche is the fact that anyone with a passion for cooking and some experience can do itso they do not require intensive studies to be able to give cooking tips and teach new recipes to your audience.

Parenting Guides

One thing all parents will agree on is that parenting is hard, And since no one is really ready for it, some advice on how to take care of your babies or how to deal with your teenagers can be very useful.

There are many podcasts run by seasoned parents who want to make life easier for new parents by sharing their wisdom and experience with them. with parenting tips ranging from how to change a diaper to the best ways to counsel your teen.

Entrepreneurship

Creating a business on your own, starting from scratch, is a task that, when you have few resources, can seem quite intimidating.. That is why entrepreneurship is such a demanded niche for opponents, since many people are looking for that adviceor that idea that leads them down the right path in their business.

This is not a task that can be done by anyone, some experience in the field is necessary, as well as research and consultation with other experts in various areas.. Although it is one of the most complex niches in which to move, it is also one of the ones with the most potential.

Pop culture

The advantages of a podcast dedicated to pop culture, is that it is such a broad topic that there is a lot of material to cut fromso you can even focus your podcast on a specific category of pop culture, like art, video games, music, etc.

While it takes some experience to be able to relate an engaging podcast, knowledge in pop culture is relatively common since something that we are all exposed to every day, taken to a deeper level of analysis, to which you can contribute with interviews, narration of articles, anecdotes and many other resources.

Comedy

It is one of the most popular niches when it comes to podcasting, as well as being one of the busiest, as the amount of programs focused on comedy that we can find on all podcasting platforms is enormous.

However, in many cases comedy is better used as an aid, a complement that you can mix with other narrative styles, resulting in a quite enjoyable and entertaining podcast. It all depends on whether you want to implement comedy as the focal point of your podcast, or as an add-on to add entertainment to your show.

Best tools to find profitable niches

Although there are niches that, by default, are interesting to the public and obtain a large audience, there are times when these niches do not align with your interests or the knowledge you have, so they are not an option for making podcasts.

In these cases, it is necessary to resort to external tools that allow you to discover the most popular trends, in order to discover trends that you can take advantage of to create your podcast:

Google Trends

It is a useful trend analysis tool, through which you can make detailed queries about the number of searches that a certain niche receives in relation to even a keywordallowing to verify which niches have the greatest potential.

Through the use of Google Trends, you will be able to verify if the topic you have in mind for your podcast has the number of searches necessary to be productive, and if you still don’t have a niche in mind, it serves as a source of information to find those with the greatest potential. You can access the functions of Google Trends from this address https://trends.google.es/trends/.

betalist.com

It is a website that lists startups and recent trends and allows its users to publish their own startups.. It is one of the best options for studying market trends and evaluating niches. Although it is not intended to be used for podcasts, It is possible to find useful information in the trend search section that will allow you to get a clearer idea about the niches with the greatest potential that you can access..

Google ads

For this purpose, Google Ads works similarly to Trends, In the aspect that it will allow you to analyze a keyword in the niche in which you want to apply, however, it has crucial differences.

This tool is intended to be used by bloggers, advertisers, and people looking to analyze earning potential, so the results of the Ads search will show us the best-paid words in their results. You can access this tool from this link https://ads.google.com/intl/es-419_ve/home/

facebook ads

As a keyword management tool very similar to Google Ads, Facebook Ads works in a similar way, showing you the monetary value for keywords that will allow you to measure the potential of each niche in which you want to launch your podcast.

Facebook Ads offers its users quite precise data on the search level of a keyword in different countries, allowing you to find the best niches in which to launch your podcast for free. Access the Facebook ads tool by clicking here https://es-la.facebook.com/business/ads.

ubersuggest

Unlike the other tools mentioned in this list, Ubersuggest is not a web page, but an extension for the Google Chrome browser that will allow you to analyze the search volume of the keywords you search for in Google, with really precise numbers. It is quite an efficient tool. which will show you a lot of data in a single query, such as monthly search volume, CPC data, and number of search competitors.