One of the advantages of using instant messaging applications like WhatsApp Business is that it allows you to create broadcast lists to send mass messages to your clients, something that also you can get it with the personal WhatsApp version.
These messages allow companies or businesses can share information with everyone your clients or contacts constantly, so it becomes one of the most interesting options.
With this in mind, here we are going to explain how you can create these mass broadcast messages and share them with all your contacts from WhatsApp Business.
What should you keep in mind when making broadcast messages on WhatsApp Business?
Share broadcast messages Within instant messaging it is very simple to do, but it is recommended to be very careful with it. Being a tool that allows you to have a direct contact with each of your clients, you must take into account not to become someone tedious for it. It is taken into account that to sell you have to offer, but you also have to know how to do it.
So it is important not spread many messages in a row since you could become someone tedious for people and these can end blocking from your contact list. It is also important that you be very careful with the type of content that you are going to spread there, it is recommended that it always be legal information, that is not inappropriate or disrespectful, since you must be very careful not to disrespect someone on your contact list.
Learn step by step how to create a distribution list in WhatsApp Business for your mass messages
If you want to start broadcasting messages from your WhatsApp Business account and thus share information with each of your contacts in instant messaging, then follow each of the following steps:
- When you are already inside corporate instant messaging, you must click on the three points located in the upper right part of your screen.
- There a new menu will open where you will find different options, in this case select the item from “New diffusion”.
- Then the list of your contacts, there you will have to select those to whom you want to send the desired information.
- When you have already selected them, just click on the green icon that appears at the bottom of your screen.
- Then the chat screen will open, here you just have to write the content you want spread, as well as append the files that you also want to send. Once done alone hit the submit button so that you broadcast message can be shipped.
Tips for creating effective ad campaigns in your WhatsApp Business broadcast messages
Diffusion messages should be used to create effective ad campaigns, which is why here we are going to give you some tips so that you can make the most of all this:
Define the message and strategy
Before sending a broadcast message because yes, it is important that you are clear about what campaign you are going to carry out, as well as the objective and what you are going to communicate. So you will have to work on the strategy and the message you are going to share, keep in mind that you should try to impact the reader to encourage the dissemination of information.
Support yourself with audiovisual or visual content
Whenever information is disseminated, it is important that it is accompanied by images or audiovisuals, as this is clearly going to attract more interest from the reader, so you can also use infographics or mind maps. Send multimedia content that helps you facilitate communication with users.
Send promotions or discounts
If you have received a merchandise and you can sell it to a very low price, then you can create a promotional message Indicating the promotion you have, surely if it is good and worth it, many of your customers will be interested in it. A way to take advantage of this medium to publicize everything you sell.
Offer different content than what you offer on your social networks or email
If you are going to offer through this private means the same thing that you offer by email or through your social networks, it may not make much sense to do so. In this case, it is advisable to offer any type of content that is different from what you share there. Be sure to send messages with new content, either of the new products or services you offer, as well as your upcoming discounts and offers.
Send
When you have define your strategy and your message, then you can take the step to send it and share it with all the users you have selected. Keep in mind that you should always try to share content make it valuable and attractive, since this is the main basis for the reader to be interested in it.