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UPDATED ✅ Do you want to publicize your business on the internet and would you like to register as a professional page on Facebook? ⭐ ENTER HERE ⭐ and learn how
Facebook is the second internet platform with the most user traffic. In the global calculation, only Google is above it, remaining below other giants of the caliber of Youtube, which seemed totally unquestionable and insurmountable. The Mark Zuckerberg’s social network it started as a university project; but its development and growth over the years has made it a nerve center for internet users.
Anyone who has a minimum knowledge of networks and digital environments knows what it is Facebook and have a registered account to talk with friends, family, acquaintances or strangers and share all kinds of content. However, the famous network is not only used for this.
Companies can also make a good dent in this gigantic section of the internet to make themselves known and to inform the world of their services and products.. Its potential is such that you find out how to create a facebook business account it becomes mandatory for businesses that want to take advantage of the benefits of digital environments.
How to register a new Facebook business account?
It should be noted that accounts cannot be created for businesses, especially if we take into account the terms of use and policies of this social network. But that doesn’t stop businesses from having their site take advantage of this powerful speaker, and In this guide we are going to explain what it is and how to create it from scratch. Let’s go there!
To be able to take advantage of everything you have Facebook for businessyou should create a page on the social network dedicated to your business. First and foremost is have a normal account or personal profile from which the page will be created for the company in question. This social network does not offer specific profiles for companies without having a personal profile that works as an administrator of the company or business pagealthough they do give us dozens of options for them to enjoy a presence on this gigantic social network.
Next, we explain how you should proceed so that your company or business begins to make an appearance on Facebook and thus be able to reach many more users and potential customers who may be interested in what you can offer.
1 – Go to the Facebook home page
First and foremost, you’re going to have to create a new user account, so first go to the Facebook login page. To do this, open your internet browser and, in the address bar, enter the following URL: www.facebook.com. Once this is done, you will enter directly to the portal of this social network.
2 – Start the creation of a user account
For create your new Facebook account go to the home page of this, in the right area of the central part, you will have an extensive form to fill in with data to create a new profile. Start by entering a first and last name for the person who will manage the Company Page; then an email or phone number and a personal and non-transferable password.
In addition to this, you will have to choose a truthful date of birth (for Facebook to verify that you are of the minimum age to use this social network) and your gender, to choose between female and male. Filled in all this, and knowing that the indicated email must be real, as well as the telephone number in case you have chosen that option, click on the button where it says “Create Account”.
3 – Verify your identity
Completed all the above procedure, now is the time when Facebookbefore finishing with the account registration, request that verify your identity by confirming the e-mail or phone, depending on what you have chosen. This measure has the sole purpose of avoiding cases of identity theft to guarantee the safety of users who use this social network.
In case you want to change the number or email to link, now you can do it with the option “Update contact information” that appears in the new window. If not, if you want to continue, click on “Connect with…” for the team to proceed to verify the identity.
If you chose e-mail for the registration processin this same account you will receive an email from Facebook in which you will only have to press a button to finish creating your user. On the other hand, if you chose the mobile phone, you will receive a message with a password that you must enter in the box that appears on the screen. Do so and proceed to finish this step.
4 – Start page creation
Once inside Facebook, click on the arrow-shaped symbol that is in the upper right corner, inside the blue bar. Within the drop-down menu that will appear, you must click on the option “Create page”.
5 – Choose a business page
In the window that appears you now have at your disposal a total of 6 different options. Since we are looking to create a page for companies, the most appropriate is the second, “Companies, organization or institution”. Click on it to continue the process.
Doing so will bring up a button with the text “Choose a category” in which you must click to choose the sector of your business. Just below there is a blank box enabled to enter the name of the company for which to create this page. Once all this is done, click on “Start”.
6 – First configuration steps
The first two points to fulfill now are simple. Facebook will ask you to choose a profile photo that you will have to take on your own to appear and, in addition, a cover photo that will be displayed large at the top of the page. Upload both or skip the steps if you wish to move on.
It is advisable to choose not only the two photos, but to establish some that are of quality. In this way it is guaranteed better interaction with users and a greater number of positive reactions. Relatively recently, Facebook also allows upload short videos as presentation of your business in the area of the cover.
7 – Final configuration touches
Now, you can finish polishing your Facebook business page adding a short description and creating a username for the page. With this last option, the followers of the page will have easier access to it by searching for it through the search engine of the social network.
Also, you can invite friends registered in the user account linked to the page to join and start following their publications. On the other hand, you already have the option to create posts in the menu available at the bottom, right in the box with the text “Write something…”.
With this you have already created the page. Facebook does not have a special type of account for companies, although those that have these pages created can proceed to create a business Instagram accountwhich belongs to Facebook.
What types of accounts or pages are there on Facebook for companies and professionals?
As we have previously pointed out, Facebook does not offer accounts for companies and professionals. In return, what it does offer are different types of pages with which they can communicate with those users they prefer. There are a total of six, which we proceed to explain below:
1 – Local place or business
Designed for small businesses that work in a specific location or area. If you have multiple stores and want each one to have their own social media presence, it’s a good idea to create a page for each one. Data such as physical address, postal code and telephone number must be entered.
2 – Company, organization or institution
Explained previously, it is the one that best fits to make an identity for a company at a general level. It only requires indicating the sector to which it belongs and a name with which to baptize the page.
3 – Brand or product
If the goal is talk about a specific brand or a product that you want to promote in networks, then this is the most suitable option. Few data are required, having to choose only a category and a name to link to said firm or product.
4 – Artist, musical group or public figure
Perfect for celebrities, singers, actors, or even musical groups. Its purpose is to keep all its followers informed of all the news that surrounds them, in addition to interacting with them and acting as a meeting point for fans.
5 – Entertainment
More oriented to groups of users who share a certain hobby. In the category of entertainment, it is requested to indicate what type it is and, of course, the name to give to the page.
6 – Cause or community
The simplest section of all. Your goal is act as a speaker to fight for a common cause or build a community of users with something together. It is only necessary to indicate a name for the page to start building and using it.
Social networks