Facebook has become a great gateway for commercial operations and to be able to contact us more directly with our customers and with all those who are interested in our products or services.
It is a key factor to consider the approach we have to have with the client. That is, we have to provide all the tools that are within our reach so that the commercial strategy is really effective .
Incorporating a chat bot in our Facebook Fanpage is a very efficient marketing strategy and at the same time used by many, so we will have to design a program that can differentiate us from our competitors. Next, we will show you everything about a chatbot for Facebook.
Index:
What are the benefits of creating a chatbot on Facebook?
When we create a profile on Facebook and decide to turn it into a Fanpage, what we are looking for is to have an economic utility for this action.
Within the different points of digital marketing, there is the importance of attracting organic traffic to our page, therefore, it is necessary to create all those commercial tools that can generate the loyalty of the customer .
One of these tools is the chatbot that we can attach to our Facebook page. It consists of software that is programmed so that you can have an instant conversation with the different users of our site.
Every time a person requests something from us, they have the possibility to do it informally through our bot.
It is for all this that we can indicate what are the benefits that we will get when we have a program that answers questions or directions for us:
- Customer responses will be immediate , so there will be no time where the customer will leave their doubts.
- Also we can generate sales with this system, since the “moment of truth” , as it is known in marketing, is that moment of dialogue.
- We will have significant savings in the labor cost because we will not need a person to perform customer service.
- Being structured, our margin of error is practically zero, so we will always provide the client with the information correct.
- We will increase customer loyalty more and more, because this is a service that increases their satisfaction and also exceeds the psychological expectations of each one of them.
What aspects should I consider before creating my bot in FB?
There are different factors or aspects that we have to take into account before entering a chatbot in our Facebook Fanpage.
Some considerations that we have to keep in mind are:
- The real possibility of implementation , that is, when our commercial activity is complex, for example, if we sell chemical products, it will be very difficult to implement this tool, since the complexity of Questions we have to induce the client will be very varied. Therefore, it is not highly recommended for this situation to have a Chat Bot.
- Having studied the market we have to keep in mind, what are the questions that customers will usually ask us, for therefore, it is necessary to be clear about each one of them to be able to add them to our bot .
- We have to generate a climate of trust , since Many people doubt when such software appears. So the interface, as well as the proximity with which we develop each of the questions and answers, have to be as enjoyable as possible .
- It has to be considered the language in which it will be handled.
- The place where the dialog box will appear on our page is very important, so we have to take very Well, this kind of decision.
What are the most important requirements to create an automatic autoresponder in Facebook?
Among the most important requirements we can name:
- Be functional , that is, do not waste time on the person asking the questions.
- That there are no programming errors , since the existence of this kind of errors can cause great damage to our company.
- If prices are to be included, which is not highly recommended since texts always have to be Evergreen , have to be updated .
- Have a support plan for when a specific question cannot be answered , that is, there must be the possibility that The client communicates directly with a sales advisor or with someone who can evacuate their doubts.
- You have to generate added value to our commercial activity so that we can thus build loyalty to customers.
Steps to create a chatbot for your FB Fanpage easy and fast
We will choose the ChatFuel website , where we can find all the necessary tools without the need to have advanced knowledge in programming of these types of programs.
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Once we enter we will have to write our name and password. In addition, it will be necessary to grant all permissions for the website to contact our Facebook page .
When we have already entered, our goal is to create blocks , but before continuing it will be necessary to clarify a bit how the format of this site is to be able to configure in a few steps.
The structure is formed in this order:
- Block : It is the central part that will have the name “Welcome message” and “Default answer” .
- Card : It is the place where we will have to write what we need to appear in the automatic message, for example: “Hello! Thank you for contacting us… ”. These can be one or more that belong to the same block.
- Commands or buttons : We can add a block, a URL or a phone. It is also composed of other blocks with their respective cards.
Returning to our task, we will have to do is create blocks. The first one that is already predetermined is the one located on the left side Welcome message .
This will help us so that every time a client sends us a chat message through our Fanpage, we will answer through the chatbot, according to those who write in this option.
Later we will have another block called Default answer , here we will have to configure the answer that will be given automatically. We can include the person’s name in all the blocks we choose, for this it is necessary to perform the command “{[first name]}” .
Once we have entered these two options, we can add the response time, for this we have the possibility to go to the option “Typing” , where we can choose between 0 and 20 seconds to send our answers .
When we have this configured, we have the option of choosing to add a block to the message, which will tell us which one you want to redirect. There is also the option to insert a “URL” to divert us to a website and finally we can have “Phone” to be able to add the phone number ( These options are the buttons we talked about earlier ).
When we have established all this, we need to give you the options so that the client can choose . In order to do this, we will have to go to “Add sequence or group” , where we will write each of the answers and link them with the block we need.
All this will happen chronologically so we can move or drag each of the settings with our mouse, that is, we can put an answer with the different options and add the time it will take to leave that chat conversation response and then add another question and another answer.
Each time we finish, we will press “Save” , when we need to see how our work looks to correct or move forward with it, select “View on Messenger” . This way we will have designed our chatbot for Facebook.
5 examples of successful chatbots that are breaking it on Facebook span >
Facebook chatbots are a widely used tool, but not many are successful as the 5 examples we will indicate below:
Hootsuite.com
It is ideal for our Fanpage where we have to put an automated dialog box with our users . When we need to take into account all user requests through their actions, this bot can group the synonyms that people use and write it naturally through simple phrases.
Through the tools it has, each person who interacts with this robot can feel comfortable and also evacuate all their doubts.
It stands out mainly for:
- We can hold flexible conversations and also allow us to have answers for topics in a general way.
- By having the ability to collect synonyms under the same classification of questions we can have a database to include to all the problems that each of the users pose in their conversations.
- When we are in the conversation we will not notice that this chatbot can rethink the answers through a specific scheme.
- It is ideal to bring the client closer to our company, because having attractive dialogues does not allow it to have a high level of rebound.
- It gives us the possibility that our publications can be programmed in according to the different marketing strategies.
- Analyze the type of conversation and establish the keywords depending on each user.
- We have the option to enable links, Gifs and even videos.
- It is very prominent when you need to upload images, because the process is simple.
- Conversations Linear are made in a very efficient way, thus allowing a virtually natural interaction.
- We have a mobile screen at our disposal when we are working, to see how our bot will look.
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Botsify.com
It has a very intuitive interface that has two large blocks, which are development and design. The first one manages to transform the messages into different interactions that the user communicates to us , while the second one allows us to create texts in which we can add, in addition to the welcome, personalized greetings with patterns and buttons for the different messages.
It allows us to observe how our work is going, thanks to the preview link it has. If we need to upload images, or relate them to our activity, we can do it with simple steps.
The user will have, with this tool, a very good approach with us.
Manychat.com
It is one of the most successful platforms that exist today. To do this, we will have to register with our Facebook account to be able to manage the page we are going to manage.
It has a very easy interface that will allow us to create texts, keywords and schedule publications. Many experts say this platform stands out because:
Botsociety.io
This tool will allow us to schedule all the responses of conversations with users in a simple way, because through images and buttons, we can add different possibilities or alternatives that the user will choose for each of your comments.
It has a free version with which we can include some links so that the bot can be previewed, while with the Premium version we can include different Gifs and even a video.
Main features are:
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Wit.ai
If what we are looking for is to enter through a Github account, this application is the only one that currently exists that will allow us to access this way.
It is intended primarily for those people who have programming skills, therefore, if we are or have beginner levels it is advisable to set it aside and choose another tool.
While it is true that it is a complex chatbot, we can have different functions through commands that will allow us to access a very efficient tool with which we can save the conversation as an API , and then download and analyze it.
The highlight of this tool is that it will allow us to have a natural and flexible conversation where the user will not realize many times that he is chatting with a chatbot.