Thanks to the various tools offered by the online world today, it is important to take into account that it is becoming increasingly necessary to start a digital business where you sell your products or services , since for No one is a secret that the offline world is falling behind and of course, its sales mechanisms do not cause the same effect on customers now. However, the online world has multiple platforms in which it is difficult to keep a business afloat , because many people (like you) can offer the same and therefore, is It is essential to make a difference in the sector in which you are specializing .
Given this, the famous stores on Facebook arise , which in view of the fact that many ecommerce or large companies want to position themselves in the best way in digital marketing, have resorted to the creation of web pages, blogs and other structures to attract customers and optimize their visibility . However, they are very widespread sales methods that, perhaps, fail to give the business the necessary power to truly evolve. Instead, the social network Facebook is visited by millions of people around the world and day to day , so this will allow you to expand much more towards your potential customers .
In this way, Facebook could be an ideal amplifier of your brand , through its online stores that increasingly bear fruit to those who use it. Thus, the place par excellence where the world can find out that you exist and everything you offer . But despite being a very effective strategy, few sources give specific recommendations to use it in the best way. Indeed, through this post we want to teach you, step by step, how to create a store on the social network and be able to sell more your articles or services , taking into account the most important aspects.
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Steps to create an online store on Facebook to sell through this social network
To start with this venture, the most valuable thing is to know how to create your online store on the social network and as a result, here are the steps you should take in detail:
Go to your Facebook page and open the page of the online store
- Initially, you have to navigate in Business Facebook and locate your page to log in to it, there . Of course, you should do this as Administrator . By default, many Business Facebook pages already have the digital store page that is displayed when you log in as Administrator, which your customers cannot see.
- After , when accessing, locate the “ Store ” tab that is shown on the left and click on it. In case there are problems to find it, it is most likely that you do not have the correct template activated .
- Then, to enable the template that it is, enter the menu of “ Settings ”, then to the section “ Templates and tabs ” to proceed to search for the current template area and press the button “ Edit page “.
- Once located in that selection, you simply have to apply the default shopping template or” Shopping “, which adds the” Store ”and what you should do is choose it to get it.
Now set up the details of your online store
- After you select the purchase tab, a pop-up window will be displayed that explains the configuration you are about to make, that is, it is the Terms and conditions for merchants , which we recommend you read in detail and then click on the “ Start ” button.
- By pressing “ Start ”, another pop-up window will appear asking you about some important business details. At this point, start by marking your type of business and address , to choose the “ Next ” button. Although, this part asks you for the state in which you do business and the tax registration number, you can skip it if you wish (although at some point, you must inform the social network of your state tax registration number).
- Now, to receive payments on Facebook , you need to specify the currency and enter your email address . This is done in order to detect your location and if necessary, block the currency that is not accepted.
- To finish with this section, you just have to click on the “Finish” selection ” to continue with other procedures.
Proceed to the configuration of your payments
- To configure your online store payments, you must look for the “ Configure payments ” button, click on it and continue.
- Subsequently, a emerging advantage that asks you for your tax information . Therefore, this is a mandatory step and it is important that you be very careful, since later you will not be able to edit it . The information you are asked for is about your company name, owner identification number and legal name. When placing such data, click on “ Save ”.
- Finally, in the segment, you have to specify the data of the bank you wish to link . Depending on the country, this may present a different pruning. But well, you should ask for the bank account numbers you want to join and then just click on “ Save ”.
Upload a product in your Facebook store
- Now, you’re ready to start selling on Facebook Business and you can proceed to add the products you want people to see and consider buying . Then, first of all, go to the main page of the account and locate the tab “ Store ”, to access the option “ Add a product ”, this is Locate in the upper right corner.
- Since then, a new window will open where you must specify all the information about the article . Be it the name, price, offer price, description, inventory and other options that you can choose to your liking.
- By placing all this data, you can add photos of the product that perfectly show what it looks like the same . Luckily, the Facebook interface supports any type of file, so you can take it from wherever you want. Just keep in mind that the recommended size for this is a minimum of 240 x 1,024 pixels and that the image must not contain text .
- Among other alternatives, you can configure different options based on color, size, sizes, among others ; that is, any variant of interest for the product.
Configure the shipment and complete the settings
To configure the shipment:
- Enter “ Store settings ” and scroll down.
- In that place, you will see that you can add the types of shipping that you want to offer , therefore, specify the shipments of your online store and go.
To complete the adjustment process, see all the additional configurations provided by the platform and which depend on the type of online store that has been created. Among these, the return policy, the customer support email, etc. stand out. Finally, proceed to press the “ Save ” button.
Manage all your products
After publishing a certain number of products, you will see in each of them a list in which you can modify what you want . For example, the visibility of the product (who can see it), so that all this fits your potential audience .
In addition to this, you have the option of managing the inventory of your items and even removing them from the store , in case it is not in existence. These tools are very optimized and guarantee you better customer service . After adjusting all the mentioned information, proceed to “ Save ” the modifications.
How to label my store’s products in FB publications ?
A good strategy for more Facebook users to see your products or services and thus be interested in buying them, is to tag them in your social network posts , whether in photos or videos. Taking into account that, for greater benefit and better visibility, you can tag up to the complete catalog of the articles you offer . This is so that people simply click on the tag and proceed to acquire them .
To start the procedure, you need to make sure that you have already added the products to the Facebook online store . The step by step is as follows:
- Enter the account post, that is, to the photo or video where you want to tag . If you have not done so, simply upload the content and wait for it to load.
- Located in the published publication, click on the icon to label products . Just when you place the pulsor on top of it, the “ Label a product ” tab will appear.
- If it is an image, click on the product you want to label and Type the name (s) of these . In the case of a video, just start by writing the specific name of the article .
- After choosing that product, proceed to click on the button “ Finish tagging ”or“ Publish ”; This depends on the type of publication you tag. Thus, you will be able to see your items for sale within the publication chosen for it .
Advantages and disadvantages of having a virtual store on Facebook
To bet on a new online business strategy, it is valuable to take into account the advantages and disadvantages that this entails . Therefore, we present to you the most notable pros and cons of creating and having a virtual store in FB.
Advantages
- The multitude of users with the social platform : Thanks to Facebook having more than 1.74 billion active users every month , it is an excellent Alternative enter it and gain fame through a virtual store. Since without much effort, you will keep your clients and your potential audience interconnected, which will provide you with more shared posts and visits, and therefore, you will get more purchases and revenue .
- You will attract more social traffic interested in what you offer : An online store on this Social Media platform allows you to attract more social and organic traffic , which It will increase the sales of your products and services. Taking into account that it will also allow you to gain more engagement, by having highly qualified traffic.
- Maintain direct contact with all consumers : Being a window that allows both the seller As the buyer stay on the same conditions, FB allows you to communicate directly with your users through direct messages, video chats, voice calls and even commenting on the publications you make daily . What can be considered an excellent mechanism to give people confidence, clear their doubts in real time and gain more visibility.
- Get an optimal analysis of the store and your customers : Thanks to the tools that this social network has, can be very useful to have a better idea of the activities that your clients and potential clients perform in the profile of the page and thus, adjust your Sales strategies to these actions. Taking into account that the Facebook analytical reports show interesting information such as where the consumer entered, how long he interacted with your store, his age and other demographic data.
Disadvantages
- The possible cost of development : If you do not have the necessary knowledge to configure your online store, so that the sale of your products is satisfactory, you will have to resort to experts in the field who have these skills and promote the page correctly . This can be a high cost.
- Loading time : Although it is true, the platform of this social network is extremely heavy and usually takes a while to load completely. For this reason, consumers may prefer other options to buy products and thus leave your store at the same moment . Which means that if visits to your online store decrease, this may be one of the reasons.
- The question of the external payment method : Given that you will be visited by consumers of Everywhere in the world, the payment method can be placed against the execution of a sale . Since if the other person wishes to purchase the item you promote but does not have any of the payment methods that you have set up, it will be impossible to buy it .
- Disadvantages around the logistics of product delivery : When dealing with digital purchases, the logistics to deliver the merchandise is much more complicated , as is the return policy that once set in Your store profile. This, also can play against the attraction of customers and the execution of purchases .
Best apps to sell on Facebook through my FanPage
Due to the great competition that exists in the topic of virtual stores on Facebook, it is relevant that you rely on other tools that allow you to distinguish yourself from others and create an account on Facebook Business that is really satisfactory and generates great results in your business .
In this way, we recommend some applications that allow you to increase sales on Facebook and optimize your page significantly . These are:
Palbin
It is an excellent option that has a cloud service and gives you the option of creating an online store on Facebook step by step , based on very Easy and quick to handle, without the need for prior technical knowledge. In addition, it provides you with mechanisms to create your online store with web and mobile version . Which is an advantageous point, in view of the great boom of the Smartphone to visit social networks and websites.
As for its cost, offers you different price plans that fit your requirements and your budget . So you can try it before paying something, it allows you to create a free online store with a 30-day trial period. Now, in reference to its operation, you just have to register and set up your store with just four fundamental steps .
Ecwid
This application ideal for Facebook and other social networks and websites, is an excellent option to sell everywhere and at the same time , through mobile phones and Different recognized markets in the online world. Therefore, has more than 1.5 million vendors in more than 175 countries worldwide .
Among its most interesting features, we point out that shows a very intuitive promotional video to learn how to handle it easily and since then, start selling more through your online store. In addition, your shopping cart is very striking.
Tiendy
This can be considered the most customizable application of all , thanks to its multiple options to include logos and touch up CSS and HTML, thus being much wider than other applications that are dedicated to this . In short, it presents a simple interface to handle, so it can be an ideal alternative if you are starting in this world of online stores in FB .
Tiendy offers you several Premium payment plans that range between € 10 and € 45 , monthly . Taking into account that intermediary plans have more accessible prices. However, has a trial version for 14 days so you know if it’s really what you’re looking for or not.
Shoptab
Finally, we recommend this platform very easy to install and able to provide you with the necessary tools for products to load very quickly. In this sense, it gives you the option of creating a solo store on the social network or even, you can import all products from the most famous e-commerce platforms today .
On the other hand, it allows you to integrate purchases with PayPal , which makes it easier for all people from different parts of the world to access your articles or services and in addition to that, offers bank transfer and any payment method you wish to adjust .
As for its cost, the most basic plan is priced at 10 USD per month that works to include 500 products and for your convenience, it shows you a one-week trial period. It also has tools to share your products on the websites you want, increase the reach of the store and give you remarkable visibility .