LinkedIn it is one of the best social networks for professionals because it allows you to connect with colleagues who help strengthen business ties and also to increase knowledge.
Definitely, it's a good place to strengthen personal brand. But this is not a simple topic because to achieve this it is necessary to upload publications that are efficient and well seen by others.
If you want to know how to create a new LinkedIn post to share quality content on your network, you will need to read this article to the end. In addition, we will tell you some tips that will help you have greater visibility.
What are all the types of posts that can be made on LinkedIn?
On LinkedIn you can make different types of publications that will help maintain a profile active and let your network know about your activities.
If you want to upload a post on this social network, you must choose one of these publications:
Links
When you want to promote a website or have your contacts direct to a particular platform, you can include in your text one or more links that will allow your followers to click on that link to be redirected. For that, you will have to paste the link and then you can add a comment of up to 1300 characters.
Text
It's the easiest and most common post you have on LinkedIn. You can write an article headline and then write its content as you would on any other social network. Before publishing, you will have the possibility to see a draft to know how the publication will look like. When you're done, you should only click on Publish and choose the people who can see this new content.
Images
The images can be uploaded in a text publication. You can choose to be part of the cover and also of the internal content of the article. For this, you must start writing and then select an option that allows you add multimedia content. You must choose its origin from your computer, mobile or from the web. You must not forget that you can also use Instagram or Twitter posts.
Videos
As with the images and videos You can also include them in a publication on this social network. You must choose your storage source and then you can publish it without problems. In this case you will also have the option to choose a video link to insert it in the post. But this is not all, You can also record a video and upload it directly from your camera. For this you will have to click on the option intended for that purpose and then you can include hashtags and choose who will be able to see this content.
Articles
It offers you the possibility of publishing your own or third party articles. You will have to choose a descriptive title of up to 58 characters and then choose the source of the file. In this way you will be able to upload extensive documents so that your followers can access it without any filter. You will have to add hashtags and also write a description of it.
Celebrate a special occasion
LinkedIn allows you to post special events to welcome a new member of the team, recognize the merit of a coworker, announce the launch of projects or when you have a new job. For this, you will have to choose the options defined for each situation and then if you want you can add a custom or pre-designed photo before posting.
Find an expert
With this social network you can ask your contacts for suggestions or request information when you want to change a job or need a collaborator for your venture and you are not clear or do not know who to hire. You will have to select a category, the location where you perform the search and then write the question before publishing it.
Take surveys
Another type of publication you have in LinkedIn is creating a survey so that your network of contacts responds to it. This way you will obtain information about a specific activity or event. The steps are very simple for creation and the platform allows you to choose the survey duration, which can be from one day to two weeks.
Learn step by step how to make any type of publication on LinkedIn
If you want to know what are the steps that you must carry out for each of these publications, we explain them below:
Include links in the text
If you want to include links in a text of the publication you will have to go to the main screen and then select the option To post. This will bring up a menu where you must start writing in the field. "What do you want to talk about?". When you finish you will have to go to the file, publication website from which you want to get the link. You will have to copy it and then paste it in the post you have on LinkedIn.
Once you have everything ready, you will have to choose the option Who can see this publication?, in which it is located under your username. You will have to enable the boxes you have for each of the situations and then click on To post.
Publish texts
In case you need to publish a text, you will have to open the application and then go to the function To post. If you do it with a mobile you will find it at the bottom of the screen located in the center of it. Then you will have to enter your text in the zone What do you want to talk about?which is enabled by default. Then you will choose who can see the publication before uploading it to the network.
Images
Linkedin allows you to upload images in a very simple way. You will have to start typing in the field that is enabled for this purpose and then you must click on the option Add a photo. This will take you to the file explorer where you should choose the image you like the mostYou should not forget that you can also incorporate an image into the title. Before pressing To post You will have to choose who can see this post.
Videos
You can also upload multimedia files in a publication of LinkedIn. For this you will have to click on To post and then choose the function Record a video. This will enable your smartphone's camera to start recording. Once you're done, you can choose a sticker and add a text. When you have everything ready you will have to click on the white arrow with blue background. This will lead you to choose a Title for the publication and then you will choose the names of the members who can see the publication.
Articles or documents
In case you want to publish files, you will have to go to the option To post then select Add a document. At this time you will have to add a descriptive title to the document and then select the option Choose a file. When you have finished you will have to click on Following and if you want you can add hashtags redirect to the most suitable people. Before pressing To post You should not forget who can see this content.
Special moments
When you need to celebrate a special occasion you will have to go to To post and then select the option Celebrate a special occasion.
You will have to choose between the following options:
- Welcome to the team.
- Give recognition.
- Launching of project.
- Anniversary of work.
- New Market Stall.
Once you have opted for one of them, you can click on + Add a photo and select it from your device. Or, you will have the possibility to choose clipart that will help you with publishing. When you are finished, you will have to click on Following, which will take you to see a draft of your publication.
If you think it is convenient as it suggested LinkedIn you will have to select To post, otherwise you will have the option to include more hashtags and mention people by clicking on the symbol @. To finish you will have to choose what type of visibility the publication will have and then click on To post.
Find an expert
When you need to change jobs, find expert people for jobs in your company, you will have to select the option To post and then choose Find an expert. You will have to choose if you want to change jobs or find a collaborator. Then click Ask your network. This will bring up a window in which you will have to answer some questions so that the platform better understands what you are looking for.
In this way, you will have to to select a category, choose a location for your search and then write a description. When you have finished you must click on Followingwhich will show you a draft your post with different hashtags. If you think the information is correct you will have to click on To post, otherwise you must modify it and choose who can see the post.
Create surveys
In case you need create a survey in your network of contacts you will have to click on the option Create a survey, after clicking on To post. What you will have to do in this type of publication is create a question and then add different answer options. When you have finished, you will have to choose the survey duration and click on Ready. At this time you will have to choose who the survey will be addressed to and then click on To post.
Tips for your publications to connect more with your network and strengthen your personal brand
Below, we will show you the most important tips to keep in mind to strengthen your personal brand on LinkedIn:
Try to be as active as possible
One of the secrets that exist for gain greater visibility on the net is that you upload content as often as possible. By this we mean that, if you can you should publish once or twice a day.
Choose interesting content
In the previous tip we told you that you should post and be consistent in this activity. But this does not mean that you should post anything. The content has to be as interesting as possible for your followers. This can be determined first by the topic it deals with, that is, it must be related to your professional activity. Then you will realize that they are important publications for your followers if they have interactions and are shared on a regular basis.
Think smart
Another good tip to strengthen your personal brand is commenting on third-party posts in a way that catches your followers' attention so they can interact with your profile and then start following you. You must be very careful not to produce troll content, that is, they are not out of place and produce negative reactions in other people.
Follow popular accounts
This is a good point to keep in mind when choosing who to follow. In addition to being popular, they must have a connection to your profession And you will be able to increase your network of contacts with those professionals who can provide complementary services to yours.
Use hashtag
When you post, no forget to add pads (#) in your posts. This will help you tag themes and obtain a greater reach in the network.
Try to make recommendations
Something that is well seen in the network of professionals is recommending other colleagues when they need help finding a job. Do not hesitate to react when someone needs your support on a topic.
Upload your own work
A good technique to strengthen your brand is upload some content of research or work that you have done in the past and that had good results. You should not forget that you can promote it on the same network.
Complete all the suggestions on LinkedIn
Another way you have to obtain benefits in this network of professionals is complete the suggestions offered by the social network. For this it is important that improve your profile including skills, matters that interest you and any other topic that comes up.
Update your resume
It is important that you keep your resume updated. With this, other users will be able to know what your last job is and what position you currently hold. With this technique you can find other job opportunities and also strengthen your personal brand.
Upload conference videos
If you hold conferences or participate in some important ones, it is convenient that you upload videos or images in which you appear. You must not forget that you can upload an opinion about the topics you learned in the same.