How to create a sale post with Instagram Shopping? step by step guide

Instagram Shopping allows users to make purchases without leaving the application. It is a tool that also speeds up the information process to acquire products.

The price tags on the publications are possible for encourage faster to make a purchase directly from the app. This function has been a success, and little by little it is being included in the updates of the application in several countries.

instagram-shopping It is mostly a tool used by Business, who use this functionality to boost the products they offer. Below we give you information, in case you are interested in making publications of this type.

What are the advantages and benefits of selling through Instagram Shopping?

Implement instagram-shopping to the sales strategy of any company that wants to expand in the networks, it is a wise decision that goes hand in hand with the digital times and current marketing strategies.

Look at the advantages that can be acquired by using this tool:

• Brand recognition: With the attractiveness of the labeling on the products, the account of any company will look like a competitor before the recognized brands, and the positioning among the own followers, foreign or new, will be unstoppable.
• New sales channel: Most people use mobile devices to visit digital stores. Count on instagram-shopping will mean one more attraction for new customers who recurrently use Instagram From the phone.
• Increases customer confidence: Know information thanks to the labels, without needing a process of direct questions. For example, to find out the price of a product, it will cause trust in users.
• Simplify steps: Previously, the form of buying and selling was achieved by accessing the company’s website through the profile link that offered this, and it entailed a search on that site.

But with Instagram Shopping you can speed up the purchase processbecause in the posts that show the product, there will also be a price and shopping tag, which with just one click, will redirect you to the purchase page of that product. It should be noted that doing more than 9 posts with tagsInstagram will allow the button “To buy” is enabled at the beginning of your company profile.

What are the requirements to create a sale post on Instagram?

Users who want to take advantage of this tool to boost the sales of their products must meet several requirements:

• Set up a company profile in the app.
• Have update enabled of Instagram what includes instagram-shopping.
• Offer physical products on the official website of the store.
• Add your catalog to a Facebook Page.
• Have made at least 9 publications in advance to activate the buy button.

Learn step by step how to create buy-sell posts with Instagram Shopping

After completing all the mandatory requirements which requires the implementation of instagram-shopping, adding tags to make buy-sell posts in your account will be easy. The first step will be to do the common process to post any photo. By having the functionality of instagram-shoppingyou will see that in the section to place a caption or tag another user, the option to Tag Product will appear.

Afterwards, you must touch the photo where you want the label to appear, preferably that identifies the product. This step is the same as tagging other users in images. After touching the photo, you will need to use the search box to select the products at your disposal that you want to tag.

When you have everything chosen as planned, hit ready and share. An interesting piece of information that will be useful to you is that each image you can tag up to 5 products. And if you choose to post using the carouselyou can tag up to 20 products.

Tips to sell more in the Instagram Shopping market

Recognizing the advantages and benefits of implementing Instagram Shopping, we will give you some tips that you can use so that the offer of your products is amplified and sales are higher.

Let’s see below what those tips are:

Connect with the audience

You have to try to make the existence of shopping tags in posts is not excessive and annoyingAs long as the posts in your account are more genuine, the niche audience you have been fortifying will be more connected to the brand. would also do respond to direct messagesY comments in the posts, to obtain a feeling of closeness with the users.

Persevere with the content

One of the most effective characteristics, to be successful in the digital world, is to have constancy with the posts. As long as a persistent rhythm is maintained, the focus on the brand will not lose strength.. However, don’t let persistence imply that posts lower quality. And always keep in mind that the perception of the resource of the shopping labelsis more positive if implemented subtly.

Correctly use the link tools offered by Instagram

The use of hashtags and stories in a good way, it can dramatically increase traffic, interactions, and viewership. For example, resorting to links in stories so that they redirect users to the website, or to a specific publication, will go a long way.

Show knowledge of interest

The audience is always interested in new information that will serve them for the routines that they implement in their life or in a job specifically. When making content informativethat explain well the knowledge you want to provide, users will want to remain as followers. Not only because of the attraction of the labels of purchase, but also for the interesting data you provide based on the context of your account.

Manage aesthetics and consistency in posts

The post recurrence that are not related to the trademark you have submitted, may be detrimental to the reception of your posts. Users prefer content optimization for which they are attentive, and also the images design with filters or fonts that generate originality.