How to create a store on Facebook and sell more with this social network? step by step guide

Thanks to the various tools offered by the online world today, it is important to take into account that It is becoming more and more necessary to start a digital business where you sell your products or services, since it is no secret to anyone that the offline world is falling behind and of course, its sales mechanisms do not cause the same effect on customers now. Nevertheless, the online world has multiple platforms on which it is difficult to keep a business afloatbecause many people (as well as you) can offer the same and therefore, it is essential to make a difference in the sector in which you are specializing.

Given this, the famous stores appear on Facebookwhich in view of the fact that many e-commerce or large companies want to position themselves in the best way in digital marketing, have resorted to the creation of web pages, blogs and other structures to attract customers and optimize your visibility. However, they are very generalized sales methods that perhaps fail to give the business the necessary power to truly evolve. Instead, the social network Facebook is visited by millions of people around the world and every dayfor which this will allow you to expand much more towards your potential customers.

In such a way, Facebook could be an ideal amplifier of your brand, through its online stores that increasingly bear more fruit for those who use it. Being so, the place par excellence where the world can find out that you exist and everything you offer. But despite being a very effective strategy, few sources give specific recommendations to use it in the best way. Indeed, through this post we want to teach you, step by step, how to create a store on the social network and be able to sell more of your items or servicestaking into account the most important aspects.

Steps to create an online store on Facebook to sell through this social network

To start this undertaking, the most valuable thing is to know how to create your online store on the social network and consequently, here are the steps you must perform in detail:

Go to your Facebook page and open the online store page

• Initially, you have to navigate in Business Facebook and locate your page for log in there. Of course, you should do this as Administrator. By default, many pages of Business Facebook They already have the digital store page that is displayed when you log in as an Admin, which your customers cannot see.
• Then, when accessing, locate the tab “Store” displayed on the left hand side and click on it. In case you have trouble finding it, you will most likely you do not have the correct template activated.
• So, to enable the template that it is, go to the “Setting”, then to the section “Templates and tabs” to proceed to search the area of ​​the current template and press the button “edit page”.
• Once located in said selection, you simply have to apply the shopping default template either “shopping”, which adds the tab “Store” and what you have to do is choose it to get it.

Now configure the details of your online store

• After you select the purchase tab, it will display a popup that explains the configuration that you are about to carry out, that is, it is about the Terms and conditions for merchantswhich we recommend you read in detail and then click on the “Begin”.
• By pressing “Begin”, another popup will appear asking you about some important business details. At this point, start by marking your type of business and addressto choose the button “Following”. Although this part asks for the state in which you do business and the tax registration number, you can skip it if you wish (although at some point, you will need to inform the social network of your state tax registration number).
• Now, to receive payments on Facebooknecessary specify the currency and write your email address. It does this in order to detect your location and, if necessary, block the currency that is not accepted.
• To finish this section, you just have to click on the “Finish” selection to continue with other procedures.

Proceed to the configuration of your payments

• To configure the payments of your online store, you must look for the button “Set up payments”, click on it and continue.
• Subsequently, a pop-up window opens that asks for your tax information. Therefore, this is a mandatory step and it is important that you be very careful, since later on you won’t be able to edit it. The information it asks you for is around the name of your company, the owner’s identification number and its legal name. When entering said data, click on “Save”.
• Lastly, in your segment, you have to specify the data of the bank you want to link. Depending on the country, this may appear differently. But well, it should ask you for the account numbers of the bank you want to affiliate and then just click on “Save”.

Upload a product to your Facebook store

• Now, you’re ready to start selling on Facebook Business and you can proceed to add the products you want people to see and consider buying. So, first of all, go to the main page of the account and locate the tab “Store”, to access the option “add a product” is located in the upper right corner.
• Since then, a new window will open where you must specify all the information about the item. Be it the name, price, offer price, description, inventory and other options that you can choose to your liking.
• By putting all this data, you can add photos of the product that perfectly show how it looks. Luckily, the Facebook interface supports any type of file, so you can grab it wherever you want. Just keep in mind that the recommended size for it is a minimum of 240 x 1,024 pixels and that the image must not contain text.
• Among other alternatives, you can configure different options based on color, size, sizes, among others; that is, any variant of interest for the product.

Set up shipping and complete settings

To set up shipping:

• Enter in “Store Settings” and scroll down.
• In this place, you will see that you can add the shipping types you want to offertherefore, punctuate the shipments of your online store and that’s it.

To complete the adjustment process, observe all the additional settings provided by the platform and which depend on the type of online store that has been created. Among these, the return policy, the customer support email, etc. stand out. Finally, proceed to press the button “Save”.

Manage all your products

After publishing a certain number of products, you will see in each of them a list in which you can modify what you want. For example, the visibility of the product (who can see it), so that all this fits your potential audience.

In addition to this, you have the option of manage the inventory of your items and even remove them from the store, in case it is not in stock. These tools are very optimized and guarantee you better customer service. After adjusting all the mentioned information, proceed to “Save” the modifications.

How to tag my store products in FB posts?

A good strategy for more Facebook users to see your products or services and thus be interested in buying them, is to tag them in your social media postseither in photos or videos. Taking into account that, for greater benefit and better visibility, you can tag even the complete catalog of the items you offer. This in order that people simply click on the label and proceed to acquire them.

To start the procedure, you need to make sure that you have already added the products to the Facebook online store. The step by step is as follows:

• Enter the account post, that is, to the photo or video where you want to make the label. If you haven’t, simply upload the content and wait for it to load.
• Located in the post made, click on the icon to tag products. Right when you place the pulser on top of it, the tab “Tag a product”.
• If it is an image, click on the product you want to label and write the name(s) of these. In case it is a video, just start with write the specific name of the item.
• After choosing said product, proceed to click on the button “finish tagging” either “Post”; this depends on the type of post you tag. A) Yes, you can see your items for sale within the publication chosen for it.

Advantages and disadvantages of having a virtual store on Facebook

To bet on a new online business strategy, It is valuable to take into account the advantages and disadvantages that this entails.. Therefore, we present below the most notable pros and cons of creating and having a virtual store on FB.

Advantage

• The multitude of users that the social platform has: Thanks to Facebook has more than 1.74 billion active users every month, it is an excellent alternative to enter it and gain fame through a virtual store. Since without much effort, you will keep your clients and your potential audience interconnected, which will allow your publications to be more shared and visited, and therefore, you will get more purchases and income.
• You will attract more social traffic interested in what you offer: An online store on this Social Media platform allows you to drive more social and organic traffic, which will increase the sales of your products and services. Taking into account that it will also allow you to gain more engagement, by having highly qualified traffic.
• Maintain direct contact with all consumers: Being a window that allows both the seller and the buyer to maintain the same conditions, FB allows you to communicate directly with your users through direct messages, video chats, voice calls and even by commenting on the posts you make daily. What can be considered an excellent mechanism to give people confidence, clear their doubts in real time and gain more visibility.
• Get an optimal analysis of the store and your customers: Thanks to the tools that this social network has, can be very useful to get a better idea of ​​the activities that your customers and prospects are doing on the profile page and thus, adjust your sales strategies to these actions. Taking into account that the facebook analytics reports They provide information of interest such as where the consumer entered from, how long they interacted with your store, their age and other demographic data.

Disadvantages

• The potential cost of development: If you do not have the necessary knowledge to configure your online store, so that the sale of your products is satisfactory, you will have to use experts in the field who have these skills and promote the page correctly. This can be a high cost.
• charging time: Although it is true, the platform of this social network is extremely heavy and usually takes a while to load completely. For this reason, consumers may prefer other options to buy products and thus leave your store in the same instant. Which means that if visits to your online store decrease, this can be one of the reasons.
• The question of the external payment method: Since you will be visited by consumers from all over the world, the payment method can be placed against the execution of a sale. Because if the other person wants to buy the item you are promoting but does not have any of the payment methods you have configured, it will be impossible for me to buy it.
• Disadvantages around product delivery logistics: When dealing with digital purchases, the logistics to deliver the merchandise is much more complicated, as well as the return policy that once you adjust in your store profile. This too can play against the attraction of customers and the execution of purchases.

Best applications to sell on Facebook through my FanPage

Due to the great competition that exists in the subject of virtual stores on Facebook, it is relevant that rely on other tools that allow you to distinguish yourself from others and create an account at Facebook Business that really satisfying and generate magnificent results in your business.

In this way, we recommend some applications that allow you increase sales on Facebook and optimize your page remarkably. These are:

Palbin

It is an excellent option has a cloud service and gives you the option to create an online store on Facebook step by step, based on functions that are very easy and quick to handle, without the need for prior technical knowledge. In addition to this, it provides you with mechanisms to create your online store with web and mobile version. Which is an advantageous point, in view of the great rise of the Smartphone to visit social networks and websites.

As for its cost, offers you different price plans that fit your requirements and your budget. So that you can try it before paying anything, it allows you to create a free online store with a 30-day trial period. Now, in reference to its operation, you just have to register and set up your store with just four fundamental steps.

ecwid

Is great app for facebook and other social networks and websites, it is an excellent option for sell everywhere and at the same time, through mobile phones and different markets recognized in the online world. Thus, has more than 1.5 million sellers in more than 175 countries worldwide.

Among its most interesting features, we point out that shows a highly intuitive promotional video to learn how to handle it easily and since then, start selling more through your online store. Also, your shopping cart is very eye-catching.

shop

This can be considered the most customizable app of allthanks to the fact that it has multiple options to include logos and tweak the CSS and HTML, being so much broader than other applications that are dedicated to this. In short, it presents an interface that is easy to use, so it can be an ideal alternative if you are starting in this world of online stores on FB.

Tendy offers you several Premium payment plans that they fluctuate between €10 and €45, monthly. Taking into account that intermediate plans have more affordable prices. Nevertheless, has a trial version for 14 days so you know if it really is what you are looking for or not.

shop tab

Finally, we recommend this platform very easy to install and able to provide you with the necessary tools so that the products load very quickly. In this sense, it gives you the option of create a solo store on the social network or even, you can import all the products from the most famous e-commerce platforms today.

For its part, it allows you integrate purchases with PayPalwhich makes it easier for all people from different parts of the world to access your articles or services and in addition to that, offers bank transfer and any payment method you want to adjust.

As for its cost, most basic plan is priced at 10 PCS per month that works to include 500 products and for your convenience, it shows you a trial period of one week. It also has tools to share your products on the websites you want, increase the reach of the store and give it remarkable visibility.