A fanpage is one of the most powerful marketing tools you can use today. For any social media expert, devising a strategy of brand positioning in social networks is unthinkable without the creation of one of these profiles .
Managing a fanpage perfectly requires certain knowledge, not everyone can do a job like this, but if it is true that anyone with enough desire to learn can research and master the facet of community manager in a good way .
In this article we are going to show you how you can create and manage a fan page on Facebook , so that you can make the most of all the benefits that it brings to your business directly and indirectly.
Index:
What are the benefits of creating a Facebook Fanpage for your brand?
The benefits of creating a fan page on a social network are many, most of them focused on brand identity, but also in terms of sales and conversions, because the amount of tools that you will have with her are countless:
Greater visibility
To begin with, social networks are currently more visited than television. Every day millions of people use their cell phone from when they wake up until they go to bed, and more than half of the time they are stuck in their Instagram, Facebook Twitter and other accounts .
This means that by creating a fan account on these social networks you will be exposing your brand to any cluster of users who daily share their life in them. In addition, with this you will also access a large number of tools such as sponsored publication services , which will allow you to create advertising campaigns to grow your profile.
Direct contact with your audience
When a person finds your fanpage profile, they can send you a message directly to your inbox on the platform you are using. This makes it an excellent way to maintain direct contact with your clientele or audience, which is very useful for creating personalized customer service or for the user to make a purchase through this channel .
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Generate brand image
Your fanpage profile will be basically identical to a normal account, where you can share all kinds of content with your followers or contacts. If you are smart, create a content plan that is valuable and meets the needs of your audience, you will generate an excellent image for your brand , so that when people see it, they know that behind it there are people who know what that does perfectly and not only seek to sell for sale.
Steps to create a fan page in FB for your business or brand
Creating your profile as a fanpage on any social network is quite easy, basically the process is very similar to creating any other profile. What you should do is simply follow the steps that we explain in this section:
Create the page on Facebook
To create a fan page on FB you simply have to have a basic account on the platform. Once you have it you must login and follow these steps:
- Once you are logged in you must click on the arrow pointing down in the upper right corner and select the “Manage Pages” option.
- One Once here you will see all the pages of your account and if you don’t have any, the «How to create a page» option will appear, which you must select.
- By doing this you will be starting to create your page. The first thing you will be asked is to specify whether your account is from a company or from a community. When choosing the option you want, you will have to complete some fields with the name, address, sector and contact details of the brand or company in question.
- After clicking on « Save » your page will be created completely and you can search through your pages.
There is another way to create a page without previously having a account as a Facebook user . You just have to go to Facebook Business and click on “Create a page” and you can open a fully business or brand account that is not linked to any other profile.
The steps are identical to those just explained:
Complete your profile
Once you create your page you cannot leave it just like that, you have to complete your profile with the graphic resources and the necessary information. For this you will have to :
- Upload profile picture : this will be your visual identity or at least the most important aspect of it. It is an image of 180 × 180 pixels in size. The best thing in these cases is to put a company logo or brand.
- Cover photo : the banner for Facebook pages should be 851 × 315 pixels.
- Choose a template : the platform began to implement the inclusion of templates in company profiles, which are customizable to highlight certain content of important interest over others.
- Description: Finally you must provide a detailed description of what your company does for the information section, which will be displayed by your followers the first time they enter it.
Tips to properly manage a Facebook page with good engagement
You already have your Facebook fanpage created but it will not succeed at all, now it is your turn to work it so that with it you get all the clients you need so that your venture or company is viral and everyone knows it and recognize by simply seeing your logo .
Create content plan
A profile in any social network, whether natural or legal person, is created with the purpose of sharing our experiences and knowledge with others. This is something we cannot forget because otherwise we will hit a huge wall .
The first thing you should do, even before you even create the fanpage, is to think about the type of content you are going to share and dedicate yourself to creating it so that when you launch the page you can publish content regularly.
This will require that you make a content plan detailing aspects such as :
- Content you are going to share : it can be informative, advertising or opinion. Each one has a clear objective, and the decision will depend essentially on your strategy, and what you want to achieve with it.
- Define the days and hours of publication : it is not You need to publish content every day to be relevant, you can start by sharing posts two or three times a week. What is important is never to break the regularity of the publications.
- Content format : Facebook allows you to share images, videos and podcasts. You can combine all three but there will always be a dominant one, you must define what it will be and make content in it so that it is ready to be shared.
It is always advisable to have content created to publish without interruption for at least one month. So if you want to publish 3 images or videos weekly, you must start creating those 12 contents .
Use all the resources and tools of the platform span>
When you create a company account on Facebook, you are also accessing a series of tools that will allow you to better understand your audience, as well as connect better with it.
That’s why we recommend that you learn to use functions such as:
- Surveys : You can launch surveys on the subject you want and set options for your followers to give you their opinion. The potential of these is invaluable, especially to know how your followers think, which will allow you to create for example create a better buyer person.
- The stories : horizontal publications that last only 24 hours and then disappear forever. Surely you already know them, these are one of the types of social media posts with better engagement, especially on Facebook and Instagram.
- The carousels : another very interesting format that exceeds in engagement to the normal publications that we do in FB. In addition to this, they offer you a creative way to present all kinds of content.
- Covers with video format : In addition to the banner that we mentioned earlier, you can also set a video as cover page. A way to present your brand that generates much more impact and professionalism.
Use Facebook Analytics
Another tool that you should use yes or yes on an FB fanpage is Analytics. This is a tool that shows us exact statistics related to the way in which people interact with our page. In it we find information about; number of followers or likes gained and lost per day, number of reactions generated by your posts, number of comments, number of times your profile has been viewed and a long list of information.
If you are not related to it, it is important that you start learning to interpret Facebook Analytics metrics since with it you will know more accurately the growth of your brand, as well as the results of your strategies >.
Collaborate with other profiles and brands 
The first thousand users are difficult to achieve, much more if you close in band to apply your strategies and not accept help from anyone. Social networks are for interacting and collaborating with other people (who are social networks for something, but were individual networks in which you interact with bots) .
When you are a page with few months of life in FB, your reach and relevance within the platform is very small, so the amount of people that you can attract at that time will be small .
When you collaborate with other accounts you are connecting with the audience that another person has already obtained and vice versa. It is clear that you will not collaborate with your direct competition , but with others in the same sector. For example, if you are a store or clothing brand to train in the gym, collaborating with a training center would be ideal to capture new potential customers who will be interested directly in your product.
Offers good customer service
The attention you offer to your followers is very important to create both brand identity and a good reputation among all your followers. This will make them feel really valued, as well as satisfied to find a prompt answer to your questions .
For this, Facebook allows you to create automatic responses in your chat. Thanks to them when a person sends you a message, they will automatically receive a previously designed response , which can be a welcome message, a greeting or information about any service or offer that exists at that time.
However, automatic responses are a momentary solution since afterwards a person will have to give personalized attention. Facebook also gives you the possibility to create chatbots, which are intelligent programs that can give more specific answers to certain questions, but for that we will have to wait a few months .
Interact with your fans
As the name implies, this is a page to accumulate trapped, so you must be dedicated to them. You must be clear that your content will revolve around the needs of your audience , and to know them you will have to interact with them.
For this it is not only important to offer good customer service, but also to play and debate with them . Respond to some messages or comments in your posts and you will know what the people in your company and their products think.
Make contests and trivia that generate a lot of interaction. Remember that you are creating and leading a community of Facebook users, it is important to maintain harmony in it and create an environment in which everyone feels comfortable so they want to make their friends also know you .
It is useless to have a large following if you do not exploit their potential by commenting, follow your links and react to everything you post, this is what Facebook wants you to do , and it is therefore what will generate success within the platform and will make you position yourself better than the competition.
Create ad campaigns
Advertising campaigns are a whole world and you will need to know certain things before you start using them, so if you still do not learn with us the most important thing to master Facebook advertising . strong>
The truth is that they are indispensable, because this is the most powerful tool that you have access to in your fanpage profile. With it you can promote your publications so that they can be seen by people in a specific geographical area even though they do not follow you on the platform .
You will surely understand what this means:
The visibility you will gain with it is invaluable, and you can literally grow your brand exponentially with them since you will go from not being known to being seen by millions of people.
In addition, has other very helpful advantages such as :
- It’s cheaper : social media advertising is considerably cheaper than conventional advertising in any other media.
- Customizable budget strong>: you can determine the number of people you want your message to reach and based on this plan campaigns with budgets that fit your economic reach.
Empower yourself with Instragram
Facebook bought some years ago Instagram, so both platforms are in some ways linked, to such an extent that the first paid advertising can be displayed on the latter. Therefore to enhance your strategy it is a good idea to also create an Instagram profile and synchronize it so that the posts in one are also shared in the other.