How to put advertising on Google to publicize your business on the Internet? step by step guide

When you start a business on the Internet, the most difficult thing is to position yourself in the first places, obtain notable visibility and attract customers. Since, given the development of technology that is always on the rise, there is a lot of competition whatever the sector you work in. However, Google has made available to small, medium and large companies, a paid advertising service that commonly is known as Google AdWords or currently Google Ads.

In this sense, said advertising service allows all businesses and brands to advertise on the Google search engine and also on their advertising networks. Which brings incredible benefits because it is one of the search engines with the most users worldwide. Indeed, it should be noted that when using Google Ads, Google itself will take care of transforming you into a benchmark in your sectorby giving the right answers to your potential customers and thus, be your company the one that solves your requirements.

In addition, it allows you attract thousands of customers and geographically segment the distribution of your ad (at a global level, by country, region or specific city) and also gives you the best tools to measure each step of the campaign. For this and much more, businesses want to advertise on Google and thus make themselves known in the best way, but if you are one of them and you still don’t know how to do itthen we detail the steps to take to hire advertising on Google. Also highlighting other relevant aspects that you should know about it.

Steps to hire advertising on Google and appear on the first page of results

In the first place, it is appropriate to limit the use of Google’s advertising assistance It’s not just about paying the search engine for it and that’s it.. On the contrary, you must follow a series of steps, in order to ensure that the advertising campaign perfectly matches your wishes or requirements.

Therefore, We indicate the step by step to execute once you decide to bet on making use of the advertising offered by the famous search engine:

Create an account in Google Ads (Before Adwords)

Once you decide to make use of the advertising that Google provides, you must be very clear about the main objectives for which you are going to create said account. In various cases, people are not clear about the purpose of their advertising campaign and take creating this account as proof, which it’s a serious mistake. Since, if you don’t know what you really want to achieve with your Ads campaign, you will hardly achieve a clear and advantageous objective.

In this sense, organize yourself well in this regard and if you have several purposes in mind, it is recommended that you list them in order of priority, so that you adjust the service around it and it works to achieve these goals. What it can be to give an outlet to a specific product, gain fame and thus users learn more about brands and their reasons for undertaking or do it to generate traffic, etc.

Secondly, Google ads uses some concepts that may be unknown to a large number of users. Among these, we point out the “MCC” Y “ID number”. In order for you to feel more familiar with the platform, we indicate the concepts of each:

• MCC: This is an administrator account that the company provides to professionals from Google Ads Agencies, to manage several accounts from the same location.
• ID number: It is the number that identifies each Google Ads account, that is, a unique number that distinguishes each campaign. Which is also used to link your Google account with other web services and therefore is essential when you require support from Google itself.

Once the above has been recommended and clarified, we let you know the steps to carry out to proceed to create your own account in Google Ads:

• To start, go to “ads.google.com”. Where a window will open with the title “Grow your business with Google Ads”.
• If you are not logged into Google or do not have an account, you will see two fields where they ask for your email address and the URL of your website specifically. In general, it is recommended to use an email that is a product of Google itself, that is, a Gmail email for it. So, if you do not have one, it is necessary that before this create a gmail account to enter it here.
• At this point, two options will appear to accept or not, receive notifications and personalized advice to improve the performance of your ads. To which, you must choose one of them and commonly, it is recommended to click on “No” in order to avoid future spams and not have to constantly delete many messages.
• Then click on the button “Continue” for access google account existing or create a new one.
• In case you have a Google account (such as Gmail), just enter your address and the indicated password then press on “To access”.
• Now, in case you don’t have an account or if you do have one but want to use a different one to enter the advertising service, press the “Create an account” button which is located at the bottom of the window. There, they indicate all the instructions to follow to finally, confirm your new Google account.
• *Once you have accessed your profile, go to the top right where there is a button that says “Start now“click on it.
• You will have 4 options to choose from, select the one most related to your final goals:
  • Receive more phone calls
  • Receive more visits in the physical establishment
  • Get more sales or subscriptions on the site
  • Are you an expert user of Google Ads?

Define an initial budget

After specifying your Gmail account and your website, the platform will show you a new window where you have to set up “your first campaign”. To do this, let’s start with define an initial budget which is one of the four options contained in this section.

In this way, we indicate that the budget it is based on the investment you make daily in the campaign. As you can see, the first position has the title “Set your daily budget” and when you click on that choice, you will be asked to determine how much you want or can invest on average per day. Where they also tell you that I only pay when a user clicks on your ad.

Well, to place what you want to invest, you just have to choose the currency from the dropdown menu (in this case we use the euro) and next to it, indicate the daily amount. You must keep in mind that the minimum investment is 0.02 euros; If you later want to increase this amount, you can modify it without any inconvenience (This must be adjusted as the evolution of the campaign).

Now what it cannot be changed in any way it is the currency you once set. Finally, click on the button “Save” and with this, you will have already established your initial budget.

Bid on the keywords most relevant to your business

While it is true, keywords on any website are estimated as a completely essential aspect to attract customers and be able to position yourself in the first places.

In other words, it is one of the most used and beneficial strategies to become a renowned business. within your sector in the online world.

In the case of Google adsthis service also focuses its advertising campaigns around various aspects that are important and among them, of course keywords are found. Therefore, they will ask you to Indicate and write the words for which you want your ads to be displayed when a user places them in the search engine.

This allows you to define up to 15 and 20 wordswith which you must be very specific and if possible, carry out a study to select the most appropriate ones that fit the purpose of the advertising you are paying for (in addition, must be adjusted to your budget and requirement). Once this is done, click on “Save“.

In this way, it is valuable that you take into account negative match keywords, for example “what is it” or “what is it for”. Because they may be the reason why your ad is not displayed when people type them in the search engine and thus, they only produce unnecessary clicks that only generate costs.

Next, you must set your bid which refers to the most you are willing to pay for a click on your ad. There, you can see two options; in the first they tell you “AdWords automatically sets your bids to get the most clicks possible without going over budget” but as you know, this service does not have the same vision as you regarding the objectives of your business.

On the contrary, you do know what you want to achieve through your ads and you know perfectly well the criteria that best suits your company regarding billing. It is because of that, We advise you to choose the second optionwhere you can set your bids manually. Which is also specified in the currency indicated above (in this case the euro). When copying the amount you want, just click “Save“.

Measure and optimize your ad to get more visits or customers

Another possibility offered by this google service to its customers, it is optimize each of your ads in order to generate more visits, attract potential customers and retain consumers. Well, this is the section “text ad” containing multiple fields to adjust the ad.

Thus, we first see the option “landing page” which, of course, is the link of the page that shows all the content and where all the people who access the ad will be directed. Also, it is better known aslanding page” and when copying it, You must be very careful to place the final valid URL.

At the bottom of the aforementioned option, we find some fields in which several details of the specific ad must be included. In the first position, you must indicate the title that accepts up to 25 charactersafter enter display url which is the one shown at the bottom of the title of the advertisement (it is green).

Now, details a description of the same ad that is based on two lines with 35 characters. Finally, copy the ad text where generally, you must include a description and call to action or relevant words that highlight what your company does. Once you have done all this, simply click on the “Save”.

What types of advertising does Google offer us?

The advertisements offered by Google, they allow you to reach clients of total quality that you could not attract in any way using SEO tactics and various tools. Therefore, it is a great solution to use this service that even if it is paid, brings with it numerous benefits for your brand.

Given this, it is extremely essential to know and know in detail, the types of advertising that, in general, guarantee said service from the famous technology company and with which, you can have a clearer idea of ​​what each of its modalities implies, what can be executed from them and which one goes better with the objectives that you have set for yourself in your company.

Here are the types of advertising that are most used today:

search network

This is the most commonly used mode for show an ad from any company and the one that marked the beginning of Google Ads. Thus, it takes care of display text ads on the search results page when anyone enters and performs any type of search there.

Thus, the search network modality It is based on selecting the words with which you want your business to be advertised to the target audience. and after this, you must pay each time a consumer clicks on that ad. This price is indicated when setting a bid.

As for its advantages, one of them is that text publications fully adapt to all devices, whether it’s a computer, mobile phone or tablet and with it, optimizes the way you view them, with respect to form and functionality. Also, presents numerous benefits for those who want to position a product or service that responds to the needs of users and from this, achieve greater visibility.

Youtube

Thanks to the unification of Google Ads with YouTube, you can enter a platform with great visual impact in the world and in the easiest way. Which means this guy, publish and include your advertising in videos that are shown directly on the famous streaming social network.

In this sense, you can ensure numerous advantages, thanks to the fact that YouTube is one of the most used platforms today.. Taking into account in this way, its wide range of segmentation and the variety of formats.

If you decide to use this type of ad, you must pay each time a user views the ad for the correct amount of timei.e. don’t stop it. In most cases, it is used to produce brand, product or service visibility. new.

Remarketing

Other technology company advertising system is remarketingwith what can be “to pursue” to users who visit your website and so, show fully personalized ads to each of thembased on their preferences and each time they browse within the Google Display Network.

This modality It is used to reinforce the image of the company. and manage to re-impact each of the users who have visited you at the time and until now, have not decided to purchase your products or services.

Google Ads remarketing is mainly used to display products that have already been visited on your website and finally convince consumers to buy them through messages and advice that are insistent. But, it is important to do it very subtlyotherwise the buyer will tire of excessive insistence.

gmail

This is an alternative to advertise in inboxes of multiple Gmail accounts. For this reason, the advertisements are displayed in the format of a message received in the email promotions tray.

The main objective is achieve an impact on specific users and so, attract their attention just by having their Gmail address. So it is considered one of the simplest options.

Once you decide to use this modality, you only have to pay to advertise when each user clicks on the subject of the message to proceed to open it and at that point, there will also be a banner prepared for yourself and that you can link to your website, so that redirect the consumer directly to your website.

Among its advantages, it is distinguished that has DoubleClick for advanced advertising desired by large accounts.

shopping

Basically, this mode is responsible for display much more complete ads based on specific products and that they are displayed on the same Google browser results page. What can be translated into what allows add images, more detailed characteristics of the item or service, its priceamong others.

This, manages to attract users more quickly and easilysince they check your offer in that same place, without having to access another website first.

The most common is to use this type of ads when you aim to visually hog part of the results page, since the ads are completely eye-catching (especially because of the images). Likewise, simplifies the purchase decision phase for most people Y guarantees many more sales.

display network

It is estimated as the option with greater variety, because Google places at your disposal its complete catalog of websites and platforms, including mobile applications that are attached to Google platforms. With which, you can showcase your business through various types of ads, whether they are text, videos or banners. It also allows you to easily select, where to appear based on various criteriaeither by location, themes, context, among others.

If you want to use this mode, you can choose between paying for each click obtained either pay for every thousand impressions of your ads. what is used for achieve brand visibilitythanks to the great coverage of the Google Display Network and also lets put your imagination back with the multiple formats you have at hand.

How much does it cost to buy and publish an ad or advertising campaign on Google?

Previously, you used to pay per 1000 impressions but thanks to the payment method that Google Ads has implemented and that is known as “CPC” either “Cost Per Click”, this becomes much simpler and more beneficial. In principle, because you will only have to pay each time they enter your ad.

Indeed, it is essential to understand how the CPC system works and we assure you that this it is focused on the keywords that you once include in your campaignafter creating the account.

In this way, when each user types one of these words in the Google search engine and your ad is displayed, many will choose to click on it and also, you only cancel a quota based on those who have bid for that word (also specified in the steps to follow when creating and setting up your Ads account).

For example, if your keyword is “black bag” and you have set a bid of 1.50 euros and that of the second is 1.30 euros; you will have to pay around 1.32 euros when they click your ad. Which means that you have to cancel an estimated 82% of your bid.

Secondly, Google AdWords has two ways to contract Advertising in it. One of them refers to AdWords companies with no maintenance cost where usually, only one, two or three products or services are contracted and once you deliver them, it is concluded.

The other way is based on those with maintenance cost included and this ensures the creation and management of complete campaigns during a specific time Most of which are three months, extendable.

Thus, we indicate below the plans that constitute each of these ways to contract advertising suitable for your campaigns:

Google advertising fees without maintenance

• adwords 1: It has a cost of €217.80 which only covers the campaign for a specific product or service.
• AdWords Duo: Issue campaigns for two products or two services and therefore, you must pay a total of €314.60.
• AdWords Trio: Carries out campaigns for three products or services and has a price of €411.40.

*Note: Current prices may vary.

Google advertising rates with maintenance included

• adwords 3: In principle, it has a cost of €395 lasting three months. But once you renew the plan, you only have to pay €85 per month.
• Adwords VIP: It has a duration of six months and has a price of €1110 that when renewed, becomes just €150 monthly.
• Dedicated Manager: For this plan you must pay a total of €1,650 that lasts three months and in case you decide to pay three months in advance, each one costs €550.

All the rates that we indicate to you, can be canceled by means of bank transfers, credit cards, PayPal service or direct debit.