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Over the years many strategies have been tried to do online marketing, but without a doubt one of the best tools to do it today, believe it or not, it is with the famous messenger whatsapp.
It is possible that when trying to do it we will find some obstacles and more if it is a business with a large flow of people and clients, since it is difficult to manage the masses with personalized messages without a way to automate processes that take up a lot of time.
That is why this section is made specifically for you to learn some very useful secrets and methods. As well as one or another program to carry out real marketing with this tool.
Steps to perform Marketing on WhatsApp and send mass messages and chats in batch using Excel
To be able to do true marketing on WhatsApp with this Excel method, you must have a certain degree of ethics and higher morals, since it allows us to send personalized messages to an unlimited number of people without having their full consent, so to speak, because it is not even necessary to have them registered in our agenda.
That is why we must have an exclusive purpose to use it and thus not incur in faults against users, because this can lead to sanctions and suspension of our account. To use the process we will need to get hold of a special Excel macro for this. These are very easy to find on the internet.
It should be noted that for the creation of this type of files, it is necessary to have at least a basic knowledge of HTML. For now, we will only limit ourselves to explaining how it works with a macro that we have achieved.
This file works easily with our database of our contacts:
- For this we only need open whatsapp web in browser and then synchronize it with our team. We will do this from the mobile by entering the app and clicking on the button in the upper right where we will find WhatsAppWeb.
- Finally we scan the QR code that appears in the computer browser.
- done this we will have already synchronized the session, after that we can close the tab because at the moment it will not be useful to us.
Types of macros in Excel to send messages in bulk
Depending on the macro you download, it will look more or less like this:
It is only enough that we place the name as we have registered our contacts and press the button “Send”. This method has the disadvantage that we cannot create different messages for contacts, which means that the same information must be sent in batches for everyone.
The second macro type that you can find on the Internet is the following, in this if you can further personalize the messages, but it is a bit more tedious when sending them.
All you have to do is fill in the following fields: names, country code, telephone number and finally the message to the person. In this way the program will take care of structuring it according to the data provided.
The next example is this; it’s about dividing them into two groups, the first batch of contacts has one message and the second batch has another message. In this way we will be able to create many more personalized ones without the need to have the registered contacts. This method is ideal for uploading your company’s database and sending some information through it.
After this, the application will be in charge of creating the sending link automatically and we only have to execute them one by one to send them. In either of the two ways by WhatsApp or by WhatsApp Web, what we recommend is to send you the link to your own WhatsApp for a personalized link that we are going to teach you later and from there, go executing each one to facilitate the work.
Download Excel Macro Template
How to create a WhatsApp link to start a conversation or send a personalized message?
Now if what we want is to send personalized messages to people, without the need to have them registered or they have you registered, It is with this following method.
All you need is to access the WhatsApp APIs link: https://api.whatsapp.com/send?phone= accompanied by the telephone prefix of the country, which in this example is +58 followed by the number, which in this case is a generic number with 10 zeros.
It should be more or less like this: https://api.whatsapp.com/send?phone=580000000000
With this we will be able to open a chat of a contact without even having it registered, and we will even be able to start a conversation with our own phone number, which can be very useful to quickly transfer some information to our mobile or from the mobile to the computer. For this we only have to press “Message”. But first we must start our session on WhatsApp Web.
How to create a broadcast list on WhatsApp and WhatsApp Web?
With a broadcast list is by far the best and safest method to do marketing on WhatsApp, Well, we will have the advantage of being able to send messages to all the contacts we have without the need to create a group. In this way we will protect our contacts from other users being able to see their profiles, since this can annoy certain people.
Though It has some drawbacks, and it is the fact that we will not be able to send personalized messages, but they will have to be a little more general and can only be received by those who are your contacts and who in turn are registered as a contact.
But looking on the bright side, this It protects us from being a user that produces spam, so with this our account cannot suffer any suspension or serious sanction.
- the first thing will be open whatsapp and click on the upper right button with the 3 points, where we must select “New Diffusion”.
Notably we can send messages of this type to a maximum of 256 people. In the extreme case of needing to send to more people, we will have to create a second broadcast list.
- In the second step we only have to select people who will receive the message.
- Subsequently we will compose the message and send it. By this means we will only be hosts and no one will be able to respond, only receive said information.
Unfortunately with WhatsApp Web it is currently not possible to create a broadcast list, then what we will do in case we need to send messages from it, will be to create said list with the mobile and in the comfort of our computer with the web session started, send the messages without any problem.
List of the best tools and programs to send WhatsApp messages in bulk
Are you a business person or do you have a company and want to get great results? If so, you should know these software that we will mention below, they will help you to send mass messages effectively.
WhatSender.net
It is a free professional marketing tool, we can access it from its official Whatsender.net page. It is excellent when sending messages to large numbers of contacts, who may well be customers, partners or employees.
It is a downloadable desktop program that It allows us to attach the entire contact book of our WhatsApp account. In addition to this, it supports loading databases in various formats such as XLS, CVS and TXT, with which it is fully compatible.
in turn accept create personalized messages and with multiple models to avoid being seen by developers as spam. With this we will have the possibility to fully manage the entire marketing campaign and schedule shipments to work with our clients’ schedules.
Whatsappmarketing.es
It is an excellent tool for sending mass messages, it can be accessed with the demo version from its official Whatsappmarketing.es page. Although it is a paid tool, it offers the user the best ways to do WhatsApp marketing.
It allows us to load an entire contact database to later send mass messages and make excellent campaigns to attract customers and keep them over time.
Definitely It is one of the safest when it comes to customer service, with due confidentiality protocols, which is very good for companies.
sendbulkmessage
Is about a google chrome extension developed by whatsapp inc, which allows you to deploy an entire marketing campaign through promotions, customer service, offers, among other things, with fully personalized messages for an increase in conversion. Also available in it is the creation of message templates for each circumstance, and the creation of transmission lists to retain the audience.
It is a tool for entrepreneurs and businessmen who need to maintain quality contact with their customers on the Internet. It is paid, but apparently it also has a free version, although it is a bit limited.
FlockSend.com
A great marketing tool that offers an excellent security service for all the information that we handle in it, with high levels of encryption and with the best servers to carry out an excellent campaign of our company.
This application in particular has a very good public opinion, and Despite being paid, it is dominating in the area of WhatsApp marketing. It has excellent plans and the service allows it to surpass the competition in speed and lightness of shipments. It also allows you to send visual content such as images, posters and videos, which are crucial at the time of sales.
In the same way, it stands out in the personalization of the message when it comes to serving the client, which in the long run is what generates the best result. We can easily find it on its official page Flocksend.comcan try the free version to be sure after the payment plan that we are going to choose.
whats on
It is an elite service of the best you will find in the market, available in your language. It is a tool that is focused in every way on increasing conversions and therefore the sales of your company.
You can upload your user database with Excel or link your WhatsApp accounts, to track your marketing strategy and personalize all responses.
Later you can let the Bot do some of the work for you and lighten the load a bit leaving scheduled shipments of promotions, discounts, among other things, which will leave you freer to dedicate yourself to better customer service. Is a payment tool highly recommended and you can purchase the license from this page Whatson.mybusiness-up.es
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