How to write and optimize the titles and descriptions of my videos on YouTube? step by step guide

YouTube is an independent platform which is part of the complex world of the Internet, consequently, You must participate and follow certain guidelines to attract followers and be considered by YouTube’s algorithms..

In this point, SEO becomes an essential technique to increase the chances of more visits and be recommended by YouTube. For this to be possible, emphasis should be placed on titles and descriptions.

Next, we are going to talk a little about the importance and influence of these characteristics. Also we will give you some tips so that they meet the requirements and in this way you can see potential growth in your channel.

How do titles and descriptions influence YouTube?

The titles and descriptions of the videos on YouTube are necessary for their publication and, in addition, they are strategic. They represent an important factor to identify your video and content, providing a kind of preview that attracts viewers to your channel. A creative title and accurate description are essential for your video to rank in the suggested search function..

Also, helps boost subscriptions, view counts and watch time. Notably There are two types of descriptions on YouTube, One is to place text below the page, giving details of your channel. And the other is the one that is placed under each video to explain what each one is about.

Based on the descriptions, users decide whether or not to watch the video. Definitely, YouTube marketing starts with creating compelling titles and amazing descriptions. The video you post on Youtube It can be great, but if your title and description aren’t compelling, you might not get the views you expect.

YouTube thumbnails Are they the real title of a video?

Yes, because the first thing a person sees is the thumbnail and then they look at the title, so it is important to optimize both. Hence the importance of thumbnails for creating content for YouTube. The vast majority of users of this platform are attracted by thumbnails, so you must give them the importance they deserve..

Thumbnails allow users to see a snapshot of each of your videos, while browsing youtube. After uploading a video, you need to choose one of the three thumbnail options offered by YouTube, which are generated automatically. Though users can also upload their own thumbnail.

There is no doubt that titles and thumbnails are an excellent way to attract the attention of the audience. Well, they give you the opportunity to summarize the reasons for choosing your video. For this reason, you should dedicate yourself to creating an excellent thumbnail, with an attractive title, to attract the attention of the viewers.

Tips for writing good titles and descriptions for your content on YouTube

For achieve the desired success generating content on YouTube, you should write titles and descriptions that are compelling enough to captivate the audience. It depends on it that your content has the desired visits.

To do this, you can follow some useful tips:

• use keywordsthat engage the audience with your content.
• Write at least some 200 words in the descriptionabout the theme of the video.
• Don’t add links towards other contents at the beginning of the text.
• Pay a lot of attention to the first three sentences of the description of your video, it depends on it that the audience wants to continue reading and see the content.
• Includes a call to action in your description and in the video.
• Add hashtags that help classify your contentthey must be simple or compound words that are relevant and linked to the content of the video.
• place a index.
• Your content must complement your video thumbnail.
• Try to generate intrigue with your content.

It is clear that creativity is not the only thing required to create a title and descriptions for your content Youtube. A fundamental aspect is knowing what you are saying, presenting and writing, and for this research is essential.

Look for relevant information about the content you have chosen, from there you can select a title that attracts attention. To do this, you can support on different platforms such as Google Trends or Answer the Public. They will help you find what the audience frequently searches for online. All this is related to some keywords.

Other ways to grow your YouTube channel

exist other ways to grow your YouTube channel. These are rather tools and strategies that you can implement from the content created to reach the goal and watch your channel grow.

Among them are:

Replay Strings

Replay chains are really cool, because they allow you to multiply everything you have achieved with your videos. One aspect that you should keep in mind is that playback time is very important for YouTube.

If you get people to watch your videos and get hooked on seeing more of your channel’s content, you will significantly increase your viewing time. This makes YouTube position your videos and recommend them to more people. Due to the above, it is relevant that you make series through playlists or the well-known SEO Lists.

Make evergreen videos

To create exclusively trending content It is a good strategy, because this way you will have a greater chance of going viral, and many more people will be able to see it. Nevertheless, when the trend ends, your videos stop being seen and are lost on YouTube. For this reason, it is necessary to constantly produce videos of new trends.

If you start generating evergreen content as a strategy, your videos will always be seen, despite the passage of time. Remember that this content always has visits and if they are of quality there will be comments with a certain frequency. You must get keywords that generate traffic on Google, to produce evergreen content this is essential, so you will be able to position it. And even if you spend some time without uploading new content, there is no need to worry, because you will have temporary content that people will continue to see.

On the other hand, do not forget to consider that at the beginning, evergreen videos will not have the virality that trending videos may have. But, the important thing is to add visits over time, that is, you will have a secure base of views.

Make Call To Action

YouTube offers you a fabulous option that is cards, allowing you to include up to five cards in each of your videos. These appear dynamically with the text you choose, you can even use emojis. In this way, you will be able to refer viewers, from one evergreen series to another. This strategy helps you significantly boost the watch time on your channel. Nevertheless, you must plan the Call To Action that you are going to include in the cardspreferably, before you start recording your videos.

the slipstream

It is relevant to emphasize that what YouTube is most interested in is the playback time of each of your videos. Well, the more time people spend watching your videos, the more ads are shown, which allows you to earn more money. For YouTube it is important that each video generate playback time in the same, even drifting towards others that have enough playback time. This means that you are interested in linking videos of other youtubers from yours, which is quite beneficial.

Link videos from yours, using the SEO Tube strategy and Call To Action. Thus, YouTube will detect that whoever enters your videos generates more playback time, even if it is not on your channel. In conclusion, What is YouTube interested in? That people generate many hours of reproduction. Thus, YouTube takes care of exposing and promoting your videos. This, without a doubt, has to be seen as an area of ​​opportunity for the well-being of the channel itself.

Complain less and do more

There is a big difference between successful youtubers and those who fall by the wayside. indisputably, they differ in that those who achieve success work tirelessly until they reach their goals, while others are halfway there. This work requires a lot of perseverance, perseverance and patience, do not forget that the competition is tough and only the best enter, or at least those who are willing to meet the objectives set.

To be part of the group of successful youtubers, you must adapt to the YouTube platformbut above all to the audience that expects much more from the channel. Consequently, learning to complain less and do more is the best alternative. This is the best way to carry the load and become more aware of the work that is required.