In which social networks should I have a presence to improve my company’s sales? 2022 list

Social networks are currently the number one platform for manage everything related to the sales of companies and personal brands, and it is that little by little this type of platform has been accentuating what it is digital commerce, where millions of users access them daily to find a specific product or service.

Therefore, the presence of a company or brand on the Internet is something more than necessary today, especially since the majority of world population it’s found connected to the internet. All this has made today social networks play an indispensable role is what is the sales processthis being the main reason why many companies have begun to make a presence in the world of Social Media.

However, it must be borne in mind that not all social networks work equallynot all they are suitable for the same types of businesses. That is why it is very important to know which of them are going to help you. give presence to your business and above all for improve your sales. To do this, follow in detail everything that we will explain below in the post.

List of the best social networks to make a professional personal brand

Today there are many people who are beginning to create your own personal brand in a very professional wayeither to offer products or some type of service in particular. The truth of all this is that a personal brand is nothing more than a succession of actions of how create, identify, design, define, augment, measure, build and improve what you want to offer to the public.

It is also important to mention that despite being called personal brandit does not always have to be related only to peoplebut can also be used by companies or entities to promote their own personal brand.

In accordance with all this, here we leave you a list with the best social networks to make a professional personal brand:

LinkedIn

If we have to talk about ideal social networks to promote a personal brand then LinkedIn no doubt it will be one of the best options available, although it is worth mentioning that does not work for any type of businessand it is that as everyone knows this platform is oriented to the professional worldso there you will get a public 100% professional from different fields, where will you have the opportunity to make contacts or create communities with other users of the network.

LinkedIn allows users to interact with it individually or by creating a business profilethis will depend mainly on the person’s goals. In addition, it should be mentioned that this platform is ideal for lawyers, those who need prospects for their personal projects, get suppliers, make contacts to sell their products, among others.

This means that if you have mind create a brand to sell clothing, accessories or any other type of merchandise of this type is social network will not be very favorable for you, so you should try to get other options more conducive to meeting your goals.

xing.com

xin is a net very similar to LinkedInit is oriented for professionals and is one of the leading platforms throughout Europe and mainly in the Spanish market, which makes it a very good alternative to start create your own personal brand there. It should be mentioned that in xin many users access for the purpose of search for a job offer or simply create it.

It is important to mention that xin It has had a very notorious growth in recent months, where more and more users are register in it to try to get a job or improve the current one, but best of all is that with xin each user will have the opportunity to create your own digital identity, so that you can be found on the internet easily.

Twago.com

This is another of the great alternatives that can be found today to carry out creating a personal brand, Twago has become the Europe’s leading platform where it is available for both individuals as well as companies of all sizes.

In this website users will have the opportunity to start your projects easily, they will also have all the necessary tools to grow your personal business quickly. Currently Twago is used by more than 500,000 expertswho offer projects to hire staff or vice versa.

Finally, it should be mentioned that Twago It is considered as an office of teamwork around the worldwhere its main objective is promote work for both individuals and companies and thus facilitate the task of finding professionals and project collaborations.

freelancer.com

This website has become one of the best alternatives for all those people who want work independentlyand it is that as its name saysfreelancer it means working as independentlythat is, by your own account. In this case, users who make use of this website they just have to wait to be hired by different clients who want to take their professional services.

This means that to be part of this team just going to need work experience and a lot of desire to work. Among the different types of work that can be carried out here is what is programming, web design, graphic design, translations, sales, photography, private classes, organizations and eventsamong many others.

Instagram

It can be said that this social network is currently one of the most used platforms in the world to create personal brand accounts or professionals, and what is Instagram counts millions of users around the world which allows each of your publications can be seen by millions of people.

All this has made Instagram become one entertainment social network to a much more commercial social network, and it is that today they can be found thousands of personal accounts promoting a personal brand On any Business Typethis being one of the main advantages of Instagram.

And it is there that users will have the opportunity to create profiles for sales of medicines, food, clothing, accessories, car parts, motorcycle and car sales, offer exchange services, among many others. This means that Instagram unlike other social networks lends itself to promote any type of online business.

Facebook

Facebook works from similar way to Instagrampreviously this platform was only personal and entertainment usebut since a few years ago all this has been changing and this is how it is currently million users they have a Facebook store to promote your different products or services. All this has made this web portal become a very good alternative for all those people who want to start Promote your personal brand through social networks.

Like Instagramone of the main advantages of both platforms is that it allows display content in images and videoswhich makes it even easier to creation of virtual stores with catalog, thus capturing the attention of the potential customers easily. So if you want to start create your brand personal online, undoubtedly Facebook It will always be one of your best alternatives for it.

Youtube

Finally we present you Youtube, it can be said that this video platform has become one of the means most sought after and used by millions of people in recent years, and it is that since the popularization of the youtubers, this website has gone from being a streaming site to a job site for the vast majority.

This is how this platform has begun to be used to promote through personal brand videosmost members use it to promote their services as youtubers, to teach courses, to explain tutorials or to carry out thousands of activities through this platform.

All this has made Youtube become a very good alternative for those who want Start playing your own personal brand through social networks. So if you drive video editing and you like to appear behind a camera, Youtube It is a very good alternative so that you can start carrying out each of your personal projects.

Know which social networks to attack to improve your company’s brand

Previously social networks were used for communication and entertainment, but all this was changing little by little and that is how it has become a key factor for most companiesso that promote your company brand through her It will be key to the direction of your business.

Carry out marketing strategy to get to one greater amount of public is essential if you want to achieve the desired success in any type of business. How do we know that social networks have become fundamental platforms for it.

Here we are going to show you which of them are the most important and that will help you improve the brand of your company easily:

Facebook.es

Facebook is currently one of the largest social networks in the world and with largest number of audienceso it is a very good option to carry out any type of business project. And it is that the professional part of this platform is very interesting, since it allows companies to be able to have their own storesas well as participation groups that will allow you collect useful information for your brand.

through this company social network can have a very close important to your audiencewhich will allow you create strategies and apply participation actions that they allow you create stronger bonds with your followers and in turn power enhance business brand.

In order to make this much more complete, Facebook offers statistics on the audience, allows you to create ad campaigns and specific segmentations that allow you to reach a general public. In addition, power create professional catalogs about your services and products. Lastly, it should be mentioned that Facebook can be used practically by any type of companyeither to comeder clothes, accessories, cars, food, offer services, Come in

twitter.com

With Twitter you will have the opportunity to reach a public that you don’t know exactly, but also share your same tastes and information related to your brand. Furthermore, it should be mentioned that Twitter has practically gone from being a entertainment social network to a fully informative social network.

It’s like in Twitter you can find many people interested in answering about a topic in specific that may be related with your product or service. alone allow 140 characters, forces to be owed create concrete, useful and above all attractive information. It is also important to mention that unlike Facebook or other social networks, Twitter is not geared for all kinds of company.

The companies that work the most or that more successful you can have they are las news companies, journalists, communication, sharing web page content, among other. This means that for clothing sales companies, food, restaurants, among other, Twitter may not be your best alternative.

Finally, it should be mentioned that it has twitter analytics, which has a Free access and that allows to know your brand statisticsas well as measure the impact of your communication. All this will allow you to know different statistics that will help you improve your resultsas it is to know the most suitable times for the publication of contentallowing you to arrive at a largest audience.

instagram.com

If there is one social network that cannot be missing from this list is called Instagramit has become one of the fastest growing social network in recent years, where your video and image transmission capacity has made it become one of the platforms preferred by most companies, since from it you can share products or services easily so that they reach the desired audience.

All this allows companies to give you a added value to your products, where they can not only show your catalogsbut they can also humanize your brand either through the facilities, employees, clients or the process of elaboration of its products. Furthermore, it should be mentioned that Instagram has a special section for companieswhere companies can create their own professional profiles.

The business accounts offered by Instagram they have a lot of functions that will allow them to have a better managementeither by letting you know the statistics of your publications, how many impressions they have had, which of them have had a better impact, even allows them promote your posts so that they can have a greater reach.

YouTube.es

if you are looking for how to improve your sales via social networks then Youtube becomes a very good alternative for it and it is that for several years ago video views have become one of the content most consumed by users on the network and the most shared, so it is considered that a Video can have a greater reach than a photograph.

Also, when you want create content to attract audience attention, video views They are the ones that give you the most possibilities for it. Therefore, for several years YouTube is no longer just a video platformbut now it is one of the most requested on the webEither for get money through it or to promote your company or personal brand.

If you are more focused on videos to want attract the attention of customers and thus begin increase your sales, you need to keep in mind that you must have the right programs and equipment for itthis will help you create completely professional videos that will help you create a much stronger image as a company.

WhatsApp

One of the most important aspects for the success of any company is its communication with customers, therefore, to be able to count on instant messaging applications will always help you to have a more notorious approach with each one of your customers or prospects. through this instant messaging companies they can share content with your communities, as well as create online strategies or just do Customer Support.

Thanks to the recent whatsapp updates and its incorporation into the computer, All this has increased the chances of share content in many formats either from your mobile or computer. All this becomes a great alternative for companies to start share your product or service catalogs either from personalized way or through groups.

Telegram

Finally, we present another application of instant messagingin this case it is Telegram, almost the same thing happens WhatsApp, via Telegram companies will have the opportunity to have a closer relationship with each of their clients, and it also becomes an excellent means of share photos and videos of your products and services.

These instant messaging applications not only allow share content with customers, but also offers the possibility of making Customer Support, Therefore, this medium can be used to answer the concerns and doubts of the different clients of your company. It is also important to mention that in these cases it is recommended to have one or two chat apps available, keep in mind that not all users make use of the same messaging apps.