Instagram Live What is it, what is it for and how to make the most of this tool?

Instagram, It is the largest social network that allows us to grow our company or brand quickly. In it, we can find different tools, as well as the live broadcast.

Know how to use Instagram Live, is the key to progress in this community. In this article, we will show you all those points that you need to know for your business to grow.

Also, we will teach you how to make a live broadcast, and get the most out of this tool. Here, you will learn the importance of this feature, and why consider IG Live What the best marketing strategy.

What is Instagram Live and what is this platform tool for?

Instagram Live, is a tool offered by this great social network. Transmissions are shared by stories, using streaming technology. This resource was created by Instagram in 2016but it was in 2017 with its update, when it became part of its users as one of the most common activities within the social network.

When doing an IG Live, friends and viewers can be invited to participate in the video. As well as we can remove the guest, and even close the Live abruptly. At the end of the transmission, it remains recorded in the stories for 24 hours, once that time has elapsed, it is removed from the platform immediately. Thanks to the function that allows us to link Facebook with Instagramlive recordings can also be shared by fb.

Why is it important to perform Instagram Live with your followers?

when we make a interaction with our followers through Instagram Livewe get the same benefits as doing it from another platform like YouTube or Facebook.

Let’s see below:

Increased visibility and interactions

As we already mentioned, live broadcasts are located in the stories. This position allows us to have a increased visibilitybecause the users of this social network have at first sight the stories of those who follow.

Like YouTube and Facebook, Instagram ranks first the profiles that are broadcasting live, highlighting the event in the top bar of the application. Regarding interaction, it increases thanks to the fact that IG allows followers to insert comments, detail that goes up to higher levels the brand’s commitment to its customers.

Meet the active public

Instagram not only does it give us better rankings for our streams, it also lets our followers know when we’re in the middle of a IG Live. This benefit allows us to know how many people are truly are active in the social network.

Yes we know our audiencewe will also understand the impact that our publications have, and use it to make important announcements, such as the launch of new products, discounts on services or promotions.

Traffic increase

If the topic we share through the transmission is relevant to our followers, they will share it with all their friends and family, giving us an increase in visits to our profile, which can be diverted through a link to our website. This method is not only more effective than paid advertising on Instagram, it is also cheaper.

In many of the occasions, we do not need any investment, but a topic that impacts the public. Now, knowing that live broadcasts provide us with these benefits, it is argument enough to understand the great importance of IG Live. Depending on how we use this tool, our profile will grow, as will our business.

Learn step by step how to start an Instagram Live with your followers

Start an Instagram Live streamtoo easy.

Next, we will show you in the clearest way, the steps to follow to start a live broadcast:

• First, we search our device for the app. For this we go to the menu and we select the square icon that has a small camera inside.

• Then on the home screen of the appswe go and select the camera that is located in the upper corner left to activate the phone’s camera. We can also swipe to the right for it to activate.

• Then we look for the option “Live”, located at the bottom left of the screen. To find it we must slide the options with our finger, until you see the available option.

• We start the transmissionselecting the option “Start live video” that we will see in the middle of the screen. For this we must have a good Internet connection.
• To end the entire transmission, simply click on close liveand we will be done.

How to get the most out of the Instagram Live tool?

Now that we have learned how to make a broadcast by Instagramand we also know the great opportunities we have with this toolwe must apply excellent strategies to get the most out of this great feature of Instagram.

Let’s see how to do it below:

What are we going to say?

Create a script It is the most recommended before doing a Live on Instagramnot only because it allows you to make better use of time, but also because the great security that we transmit to our followersgiving confidence to everything we say.

Knowing what we are going to talk about allows us converse fluently on a topic, as well as solving the different doubts that our public may have. Otherwise, we will show our followers that we do not know what we are talking about and our engagement will decrease to a thousand percent. We do not need a fully elaborated script, but we do need one that allows us to develop smoothly during transmission.

This does not mean that we cannot make mistakes during the Live on Instagram. It is very normal that we make mistakes when pronouncing a word, or just get our tongue tied, but the way to get around this is with a good smile and correcting the fault. Because it is a live broadcast, errors will always be present.

Another benefit of creating a script is that it allows us to know what points are or are not necessary to interact with our audience. A hyphen does not mean that we will talk about a robotic or mechanical wayWe must be totally natural in what we are going to express.

Let’s adapt our environment

An environment idealis what we should always Search. This is what our professionalism and quality of our content will represent, although well, it is not a norm, but it is we must take it into account.

To create the professional environment, we simply must comply with these tips, and have a great imagination:

• Let’s avoid environments with a lot of light, or very dark. We must be in front of a totally natural light, although if we are in a closed space, we must try have white lights.
• Let’s eliminate the excess of distracting elementsbecause the center of the transmission is us, and having other elements that attract more attention can divert the attention of our audience.
• If we will record alone, we must seek a support for our cell phonewith this we guarantee a good framing and perfect transmission.
• Let’s not start a broadcast in spaces with a lot of noise. Find a quiet place is key to recording the Live.

Interaction with the public

It is essential to maintain a good interaction with the public. Regardless of the situations we pose, we must always keep the active commentsotherwise our followers they will not notice the difference between a normal recording and a live one.

In the comments mostly we will find questions of the topic that we are communicating, we must always be ready to respond to each of them. reply to comments, stimulates interactionsstrengthening the relationship with our public.