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Instagram refers to a social network whose main function is, being able to share photos and videos with other users, regardless of its location in the world. However, since its acquisition by Facebook, it is recognized application It has been continuously renewed and also has other functions.
Thus, one of its most important novelties, without a doubt, have been the stories or “stories” that have become part of the lives of all kinds of users and brands, thanks to the peculiarities of this functionality of the platform. Taking into account that, They allow to accentuate the visual aspect, both on a personal and professional level.
That is why, beyond being an attractive instrument, they are also considered a great existing marketing tool on Instagram which is even currently considered essential. To learn more about this authentic passport to success, We recommend you continue reading this post.
What are Instagram Stories and what are these posts for?
Also known as “Instagram Stories”consist of a function that offers the possibility of sharing photos and videos every moment of the day, to interact with other users through content that will disappear 24 hours after its publication. Considering that, as they are shared, they will appear as a movie sequence in a section of your profile.
Thus, it is considered a useful tool to interact with other people in a creative and fun way. Likewise, with respect to its nature, we distinguish that are shared vertically and as we indicated before, they are visible for a day.
Hence, Instagram stories they are classified as an “extra feed” in which more visual content can be published in order to increase the perception of your brand, generate more sales, gain followers and can even be used as a customer service channel. This, with the great advantage that it is a much simpler content to produce, compared to Instagram postsfor instance.
Therefore, the “Instagram Stories” They are digital elements that serve to gain much more visibility in this social network and create content with total speed, effectiveness and creativity. Taking into account that, from there, you can add drawings, emojis and stickers, GIFs, images, locations, texts, etc. In order to adorn these publications that are characterized by being informal posts based on the daily activities of an individual, brand or company
Why is it important to share Stories with your followers on Instagram?
In the first instance, it has been pointed out that the main importance of publishing instagram stories so that your followers can see it on this social network, lies in making an impact. That way it will be possible enhance “engagement” with your communityso you will have the possibility to get closer to your audience and draw their attention, without much effort.
Added to that, this signature Instagram content It has a remarkable ability to promote “Storytelling” which, in recent years, has been classified as a truly effective technique for marketing your business. So, you can tell stories that make users captivate with your brand and its values.
Therefore, the relevance of Instagram stories in terms of marketing or in a digital strategy is absolute. Taking into account that, they work to increase the traffic to videos or newsletters outside the platformpromote the ability to pay attention to what you offer and manage to generate a remarkable amount of engagement and value.
Learn step by step how to post a story on Instagram
Despite the fact that it is such a fundamental element in Instagramthe truth is, currently, there are still many users who do not know how they can share an “Instagram Story” in their account and, therefore, it is essential to know each of the steps that have to be followed to do it from the mobile app.
Next, we explain the procedure in detail:
- First, you must open the Instagram app on your mobile device, tablet or iPad, to access your account just by entering the name or email of the same along with your password correctly.
- Followed by that, once you are in the main section of Instagram, you have to locate yourself in the upper left corner of the screen to touch the icon that says “Your story” and it shows a circle with your profile picture.
- Now, they will show you a screen where you can take pictures or make videos, with just press the white circle in the lower center.
- In case you prefer to use a photo or a video that It is already hosted in the gallery of your mobiletap the icon Gallery square located at the bottom left of the screen. On the other hand, you can also do this with just swipe up anywhere on the panel.
- Finally, you can add a location, hashtag, mentions, time, music, GIF and many more elements available on Instagram ideal to enrich your story. That done, it’s time to publish the content by clicking on “your history” on the bottom.
Tips for creating Instagram stories that generate greater empathy with your followers
As we have indicated throughout the post, the instagram stories they exhibit great power to gain greater visibility and interaction with the people who follow you and even, to gain many more followers. But, in order to acquire all its benefits, It is important to follow some ideal recommendations to create “Instagram Stories” that produce a better empathy with these people.
Here, we mention some of interest:
- Use original videos, since this format continues to reap great success on the social network. Therefore, you can choose record the most special moments of your day to day or greeting your friends. Even, you can make live videos and edit them professionally to get more attention.
- Never forget to take photos and videos that are as vertical as possible, thanks to the space available on the platform allowing you to publish this type of content. Otherwise, when sharing content horizontally, you will see a huge gap above and below that can look unattractive.
- Use the full potential of hashtags, because these types of labels give you the possibility of obtaining much more coverage. In other words, with them, not only will people who follow you on Instagram be able to view your stories, but also also users who do not yet belong to your followers.
- Boost engagement with Storytelling, focusing on giving a good start to said technique, in order to keep your followers pending throughout the anecdote that you are telling them. Which, you can implement via images, videos or a combination of these elements and, of course, throughout the same 24 hours. Thus, the algorithm of the social network will make it much more visible.
- Add motivating phrases in your storiesbecause this is one of the types of content that more has succeeded in user posts Instagram, traditionally. Therefore, focus on create phrases for your images on the platform, in order to share them in your stories (every day or once a week).
List of the best tools and applications to create Instagram Stories
In addition to taking into account the advice detailed above for draw the attention of your followers through stories, you can also get extra help to enrich this essential content. This aid refers to the use of tools or applications that allow you to create high-quality “Instagram Stories”.
Here, we present three of the best ones out there, so far:
canva.com
It is a software and website that contains excellent simplified graphic design toolsIn addition to that, it offers access to more than 60 million photos and 5 million vectors, graphics and fonts. Therefore, it is estimated as a truly useful editing tool to enhance your stories to share on Instagramas it has many such templates.
Among its most interesting features for this, we find that Canva has a photo straightener ideal for placing the photos completely straight. You can also add quality text to your images to tell stories through them, too It has a photo beautifier, vignette effects, free icons, frames, stickers, etc..
Piktochart.com
Basically, it consists of an online tool that, free of charge, offers the possibility of creating infographics. Thus, it provides a vast amount of predefined templates in which you can easily add content and format the text (type, size, color or alignment, for example) and even allows include graphics and multimedia content such as photos and videos. Therefore, it is a great help to make eye-catching Instagram stories.
In addition to this, it has the necessary tools to create high-quality designs for personal presentations or as murals. In addition to that, it is ideal for learning to organize visual content in a small space and extract the most relevant information on a topic visuallyin order to acquire the global perspective of the subject.
Unfold
This is a mobile app available for Android and iOS, which offers endless templates ideal for creating Instagram stories. These templates are predesigned directly in the app and therefore, it is only enough to add the photographs and the text that you want to share on the social networkto later download the result obtained and share it there as we taught you before.
For its part, Unflod has a function that it is possible to create your images within different albums, with the aim of better organizing all the content. Thus, within each albumyou will be able to create the different compositions that you want and this, apart from supporting the organization, also useful for creating multiple related stories; either to quickly view it or to rearrange them.
Applications