Twitter for Business What is it, what is it for and how to get the most out of this type of account?

In the social networks we can find a world where people connect no matter how far away they are. There are many occasions where there is more activity on these platforms than even in the real world itself.

If we take advantage of the technologies presented to us to modernize our business before the social networks, we will be taking giant steps, to the growth of our business or company.

That our brand is recognized is everyone’s dream, that’s why here we will leave you all the necessary advice and knowledge for you to develop as a professional. Being Twitter Businessone of the main tools of digital marketing.

What is Twitter for Business and what is this Twitter service for?

Twitter It is one of the social networks with the greatest influence of users. Every day approximately over 500 million tweetsdata that indicates the level of activity of this platform.

The main function of this great social network is to allow us to communicate no matter the distance, and it is a characteristic that not only offers them to us as people, but also as company or organization.

Service Twitter for Business gives us the opportunity to create a profile that allows us to connect with our customers efficiently. Create one bill in this social network, is one of the best strategies for the growth of our brand.

In other words, be in Twitter it is like franchise our business elsewherewhere the outreach to the community is greater, but also quite competitive.

What are the benefits of using Twitter for Business for companies?

Using this tool gives us many advantages in the market, not only because it strengthens communication with our clients, but also because It allows us to reach new clients and be a recognized brand.

Next, we will show you a list of the main benefits that Twitter for business offers us:

• Can see and meet What’s going on within our business profileincluding if we appear in searchesor if our brand has been mentioned in other profiles.
• Level upis what we always look for in a social network. Twitter in this case it offers us quick acknowledgmentallowing us to have a greater impact than our physical advertising.
• Greater engagement is what strengthens our relationship with customersand with Twitter we will be sure that we will reach our planned target. To help with this, we have the twitter direct chatwhich allows us to know and answer the questions of all our consumers connected to the network.
• We make ourselves present in a virtual world. Even if our business does not have a websitehave a business account in Twitter allows us to appear in google searchesgiving us that value we need for the growth of our company.
• Augmentation and Redirection of traffic to our website.
• We get a mixed audience, in other words, in our community we will find diversity of profiles and userscovering a lot beyond the set goal.

What tools does Twitter make available to companies to grow on its platform?

Interact with our customers It is a very important activity for our brand.that is why it is necessary to know how to participate with them, and to know the tools that Twitter offers us for this evolution that we so long for.

Let’s see how to do it below:

Tweets (Posts)

The tweet are the messages we publish from our profile for all the publicin them you can attach photos, videos, or write messages including links to external sites.

is the most used toolsince it is the way to indicate to our followers, that our company is realand our commitment even more.

Reply (Respond to received tweets)

This option allows us answer all the doubts, concerns or complaints that our clients havebecoming the customer service channel most important part of our business profile.

We must bear in mind that respond appropriately and quickly to messagesis the best campaign what can we do

Retweet (share)

A retweet is the name that Twitter grants to the share option the publications or tweet of others profiles. Using this function allows us to always have our active profileeven when we have nothing to publish.

I like it

This is the fastest way to indicate that we have visited another profile, or that we find interesting what another person has shared. With this option, the author finds out not only that we exist, but also the pleasure you feel for their post.

Tag (Keywords)

The labels can be used as keywords that give us a better position in the results search. This is why it is very important to do a study of the words that we are going to use.

There are people who follow some “#” (labels)and making a correct use of this tool will allow us to have a greater impact on the communityattracting a lots of benefits for our profile and business.

Mention (other profiles)

With this function we can mention other people in our posts. Very used to indicate to people that our post interests them, as well as to tell them that it is part of some project that we are launching.

Tips for getting the most out of your business account on Twitter

master the tools of Twitter is the best knowledge we can have to give that proper boost or recognition to our company.

To help you in your training, we will show you some tips that will help you make the most of your Twitter profile:

Let’s improve our profile with Keywords

As we have already mentioned, keywords in the world digital make a great sense of importance, and Twitter is not excluded from this rule. We must make a mini studio of those words most used by customers, so that we optimize our profile with them.

The goal of using the suitable keywords, is to appear in the search results. The relation of this is; better optimization – higher scope.

Good profile picture

It may seem obvious, but despite the fact that many recognize the importance of this network, they upload in their profile and cover photos or images that are not attractive at all. This is like the cover of a movie, if we don’t show something attractive, nobody will want to see us.

Quality in our content

Assemble quality content, should be our first goal, since it is the first contact with our clients. A Tweet of value, is what will represent us to an audience that only knows us through the Internet.

Appropriate hashtags for increased visibility

The hashtags they can be our true friend in this social network, know how to use them, It is a guarantee of greater reach. As we explained in the previous section, there are people who follow these hashtagsso if we make use of the right one, we will impact a large audience without paying for advertising.

It is recommended to use at least three hashtags, for each tweetas long as it is related to our theme.

Let’s have high activity in our profile

answer the comments and retweet can be translated by our followers as an active profile. The RT They are very valuable for those moments when we do not have updated content to publish and we do not want to lose our followers.

Secondly, reply to commentsit is like shake hands with each customershowing them that they really are important to us.

Let’s follow profiles close to our sector

Important detail when we have a company and we want to increase followers quickly, is to make us feel, and show our competition that we existif they do not notice our presence, we have failed.

Although it is not the only thing, because if we are inexperienced in the digital world, indirectly taking some advice from other profiles will help us. to unwrap ourselves as it should in this technology.

Images convey more than words

The more time passes, the value that images give is greaterbecause they transmit much faster and greater information of which we can transmit by means of letters and words. That’s why we should not load images randomlybut with content essential for the growth of our business.