What are the best Facebook Live tricks to get the most out of this platform? 2022 list

So that you can get the most out of this platform, we will show you the best tricks that will make you a real expert on Facebook Live. Therefore, it will be necessary for you to pay attention to every detail of the list that we will give you.

You will find the steps to promote a video on Facebook Live and program it easily. This will help you not to make mistakes and demonstrate your professional networking skills.

If you want to increase the visibility of your brand on FB, then you should know how to enable HD streaming video quality. Take a look at everything we prepare.

List of the best Facebook Live tricks you should know to be an expert on the platform

See below the best tricks you should know about Facebook Live to become a professional in managing the platform:

Donations on FB Live

Donations on Facebook Live are the way for viewers to give back to the author of content of live broadcasts. To do this, they give stars when they are watching the live. These awards are purchased on the same platform and have a value of €1 for 100 badges, Although you can acquire all you want. It is important to keep in mind that the creator of the content will receive the money after 30 days.

In order for your followers to give you more stars you must have these tips:

• always try upload quality content so that your profile is considered that of a professional.
• Always add new themes that will help you keep the audience entertained.
• Interact with followers this will require you to answer their questions and acknowledge their comments.
• Always call to action and be thankful for every donation you receive. It is recommended that you name the user who made the transmission.
• If you wish, you can create private streams for users who donate the most to your project.
• Promote the direct ones so that more people find out of the day and time you will be live.

Teach classes on Facebook Live

You will be able broadcast your courses through online classes to your students from anywhere in the world. You will only need them to have a Facebook account and join the broadcast. For this it is important that you send an invitation through Messenger or through another instant messaging platform.

Once they join, you should keep these tips in mind so that the transmission is successful:

• Try to maintain good image and sound quality. This will help you so that the students do not get distracted and can hear every detail of what you are talking about.
• lighting and scenery They are also aspects that you must take into account to improve your professional image.
• internet stability It is a fundamental requirement so that the transmission does not suffer cuts or interruptions.
• You must keep in mind that you can accompany the direct ones with materials that you can deliver during the course or beforehand so that the students can follow your content. This will help improve the learning process.
• You will be able to upload the classes in your stories for students to review any concept. It is important that you edit these videos to reinforce some concepts and remove irrelevant content. In this way you will obtain a much shorter product that will serve as reinforcement to study.
• The interaction with your students must be fluidso it is convenient to be asking every time the topics that are being discussed.
• Introduces topics of reality and everyday events to reinforce your ideas and make your students better interpret the concepts you are transmitting. This will also help form a much more solid opinion of the subject you teach.

Sell ​​products on Facebook Live

A good idea that will help you earn a living through Facebook is sell your products or services on the platform. You will also be able to do it with the articles of other companies, so it will be necessary for you to contact these organizations and show your projects so that you can get contracts for the living.

To earn money with FB Live you will need to take these aspects into account:

• Your Facebook page It should always deal with the same theme. This will help you demonstrate a strong image and experience of a given topic.
• search perform live constantly so that the audience increases in each transmission.
• You must promote the direct on all social networks. This will help users share the transmission you are about to make with their contacts.
• Choose products that are linked to your theme. You should also consider this when choosing the companies with which you want to work to display their articles.
• don’t forget that a conducive sound and a good image They will help the sales process. Therefore, it is advisable to make a transmission from a place that is adapted to sell, for example, a commercial hall or at the entrance of the company premises.
• Try to demonstrate all the benefits that buyers will get when they purchase the item. You can include in your broadcast how to use each element of the product.
• It is transcendental that have a script so you don’t make mistakes when speaking and do not forget any detail that you want to highlight about the item you are selling.

Promote Facebook Live Video

It will do you no good to have a good installation and excellent image quality if you can’t get Facebook users to join your stream. Therefore, it is important that you promote your FB Live videos so that you can reach the largest possible audience.

You can achieve this by taking into account some details:

• It is recommended that promote your transmissions with a good image. This means that you must include a high-impact photograph in your advertising, a font that is as commercial as possible and a description of your future video. You have to keep in mind that the distribution of the elements must be strategically thought out so that you can achieve this goal.
• Invite your Facebook friends and other social networks to spread the information that you are going to do a direct.
• If it’s not the first time you broadcast do Facebook Live, it is substantial that during the course of the videos announce the day and time of your next broadcast.
• Try to contact influencers or important people within the environment of your theme. Then ask them to help you promote your videos. A good idea is to share the broadcast with them for a few minutes so that the followers of these influencers can get to know you and thus join your project.
• Upload stories daily and in the most active hours of your followers or the target market so that they know that you are going to broadcast.
• You must not only upload content on Facebook, but also on other social networks minutes before starting the live. Within these posts it is important that include a special recommendation to inform that you are about to perform a live.

Schedule FB Live Videos

Programming a video will help your followers receive a notification up to a week in advance informing them that you are going to make a transmission. Then, at the time of direct A publication will also be made informing you that you are live. In this way you will be able to capture more attention, generate curiosity and show that you are an organized and professional person in managing social networks.

To perform this you should go to the Live Producer tool, entering https://www.facebook.com/live/producer.

Then you must follow these steps:

• Go to the left column and select the option Schedule a live video.
• Choose the date and time when you will make your live broadcast.
• Please enter a title and a description of the live that you will do.
• Later, choose the location and label to your friends.
• Set age restrictions to adapt the live to Facebook policies.
• choose an image which will serve for the publication of the notice.
• Once you have finished all these steps you will have to click on Schedule a live video.

Polls on FB Live

A good idea that you can carry out to become a true professional in managing Facebook is to create surveys to your followers through a live video. You must keep in mind that you must create at least two answers for each question. On the other hand, the survey that you are going to generate will be a preview of the video.

If you want to carry out this survey through Facebook Live, you must carry out this other process:

• Sign in to liveproducer.
• Later go to the top of the screen and choose the option Surveys.
• Next, write the questions and at least 2 answers for each. Don’t forget that you can use the checkbox to check the options.
• When you have finished writing the entire questionnaire, click on Stream configuration.
• Go to the lower left corner and click on the option To transmit.
• After this, choose the tool surveys.
• Choose the survey what do you want to create
• Click on the option Post survey.
• You will achieve that the questionnaire that you have just created appear as a preview to your live stream.

Create surveys on Facebook to analyze audience

In addition to using Facebook Live, you can also create surveys to analyze the thoughts, uses and desires of your audience. In this way you will get to know your followers much better and you will be able to please them by making publications and transmissions that are much more adapted to their needs. You will be able to create surveys in the form of a video in which you will be able to between 2 to 6 questions to your viewers, but for this you must have a company account and be the administrator of the Facebook page.

If you want to know how to do a common survey with video (not with Facebook Live), pay attention to these steps:

• Once you have accessed your page Facebook go to create postlocated at the top of the screen.
• Then click on the option photo/video.
• Select the tool Upload photos/video. This will open the file explorer on your computer or mobile.
• choose the video what do you want to upload
• When the first menu is displayed on your screen, select surveys.
• After this choose the option Create survey.
• enter one by one the questions you want.
• indicate the time to start and end the survey.
• When you’re done choose if you want viewers see the results of the query you just made.
• Lastly, you need to click save survey.

Create private videos on Facebook Live

Facebook offers you the possibility of broadcasting to any audience that wishes to access your content, or you have the option of choose if you want a live so that they can only be seen by your friends. When you use this tool you will be calm because your privacy will be assured, since no one who has not approved their participation will be able to see what you are broadcasting.

If you want to know how it’s done, check out the following:

• When you access Facebook Open your user using your email and password.
• Then click on the icon live videolocated at the top of the screen.
• Next, choose the Live tool for the platform to be deployed liveproducer.
• Enter the video name, description and location. After this, choose if you want it to appear on your timeline.
• Tag your friends or participants that will be on the broadcast.
• Once you have completed the previous steps, you should go to the option Privacy.
• When the poster appears asking you who can see your transmission and join, you have to activate the box Private.
• Press on the button Following and finish customizing to make the live broadcast.

Do collaborative broadcast with 2 people on FB Live

A collaborative broadcast is sharing your screen with another person during your live broadcast. In this way you can get two formats in which you will see the video of the other person in the relationship frame by frame or next to your image. With this tool you can increase your audience considerably if you choose an influencer or viewers to exchange ideas with you. It will also help you to help other people to be recognized.

If you want to use this function that Facebook offers you to conduct interviews or questions and answers, you will have to do this step by step:

• Once is broadcasting live you will find on the right of the screen all viewers available who you can invite.
• Choose a person and click on the option Add. This will cause the participant to receive a notification that they will have to accept it to be part of your stream.
• It can also happen that some viewer wants to participate in the live you are doing, so you will be the one to receive that notification. If you accept it, you must press the blue button Pass.

Stream events on Facebook Live

The events will help you transmit any type of content, as long as it complies with the rules established by Facebook in its privacy policy. In this way you will be able to increase your audience, since there will be many viewers who do not follow you, but are interested in the show or event that you are broadcasting.

It’s a good idea that you can implement in your business when you are about to launch a product or a famous personality has visited your business premises. Do not forget that so that your account is not banned you will not be able to issue actions that generate violence, promote hatred and racism or can cause personal harm to others.

If you don’t exceed these limits, then you can do these steps:

• open facebook and go to the tab events.
• Then click on the option Create a new event.
• go to Event type and choose the tool online event.
• Then go to event format.
• Select the function live video.
• Fill in the name of the transmission and other data that will be required by Facebook.
• When you have everything ready press on create event.

You can also broadcast a live event with Creator Studio, for which you will perform these steps:

• press Live.
• Fill in the name, description and other information requested by the application.
• click on start live video.

Featured External Links

A good tool that you should not leave aside is to display a fixed url during the live broadcast. Thanks to this function, it is possible for viewers to enter the sites that interest you to gain more presence of your personal brand and thus obtain money.

Among the alternatives that you can choose to place a link are: the address of your website and that of your social networks in which you can highlight your professional profile. On the other hand, you can use this function to reinforce ideas that you are talking about at a certain moment, since it is possible to choose when the link will be seen.

If you want to know how it is done, pay attention to the following procedure:

• When you enter Facebook press Live. This will open the platform liveproducer.
• Go to the tab featured link.
• Later add a description and a link to the web link you want will redirect your audience.
• Once you’re done, click Save.
• Start the live broadcast and when you need the link you just created to appear to the publicyou will have to go to the left column and press the button To show.
• Remember that this tool you can use it if with figures the links before the broadcast begins and not after the live has started. This is because you won’t be able to edit the links once you’re live.

Add FB Live Tab on your Fanpage

When you put this tool into practice you will be able to enter directly to Facebook Live from your company page. In this way, you will have more possibilities to increase your audience because users will be able to enter your fan page and quickly know that you are broadcasting live. It is ideal to use this function for those companies that launch new items or services or test one of them.

To add a tab follow this step by step:

• Access Facebook and sign in.
• Then go to the option pageslocated on the left side of the screen.
• Choose the page you want to add this feature to, then click Page setup.
• Once you are inside the menu, choose the tool Templates and tabs.
• After this, select add tab.
• Press on the button Live and then choose add tab.
• So that you do not make mistakes, it is recommended that you see select the option View as public to learn how the setup you just made will appear on viewers’ screens.
• Once all these changes have been made, choose the place where the tab will appear and press To accept.

View FB Live Video Statistics

It is important that you know if the transmissions you make have the expected effect for your marketing strategy. In order for you to find this information, you will need to use the statistics of the videos you are making. In this way you will be able to correct the deviations that you have raised in your plan or reinforce criteria that are having a positive impact within your audience. Finally, you will be able to have a detailed report of each video or a general one of all your transmissions.

Take a look at the steps you will need to do:

• head over to section News and look for the tool Pages.
• Later select the page you want to analyze the content.
• click on Statistics.
• Choose the tool Videos located on the left side of the screen.

On the other hand, if what you are looking for is to know a specific video, you will have to enter the section pages and choose Publishing tools. Then go to video library and look for the live that interests you.

Show FB Live videos on your website

When you carry out a social media plan strategy, it is important that you maintain a uniform image within all platforms. In this way you will ensure that your brand is recognized by many people through the same content. For this, it is convenient to use the same videos that you broadcast on Facebook Live everywhere possible. For example, you can incorporate these contents within your own website.

To do this you must do the following:

• Sign in to Facebook and enter your page.
• Then click on the button Live to display the transmission menu.
• click on Connect or Camera (depending on whether you use your own device or the platform’s camera).
• When a menu opens on the left of the screen, copy the introduction URL link. Don’t forget to copy the size of the window. Inside the code you can put in “height” and in “width”, for example, 1080 and 1920, but you can change it as you see fit.
• Login to your websitewithin the editing tool.
• Creates a new page.
• Job the link you just copied on Facebook.
• Post the content adding a name to the post.
• What you need to do now is enter the streaming software, for example, XSplit or VMix.
• At the top left of the screen, press on facebook.
• personalize image quality, destination, and other settings.
• Now paste the transmission key.
• go to Facebook Y start broadcasting live.

Stream in HD quality

Do not forget that a good image is essential to increase the audience on your streams. This is because the quality of the broadcast is highly valued by viewers, since they can appreciate graphic details or be more comfortable when they have a better view. This feature is ideal when you want to test products, stream video games, or conduct interviews with famous people.

You will be able to activate HD streaming by following this process:

• Login to your Facebook account and go to the main screen.
• Enters a https://www.facebook.com/live/create.
• Next, click the Create Live Stream tool to get the stream key and the server URL.
• After access streaming software that you have chosen to perform the live.
• Go to settings of the encoder.
• customize option CBR picking out Rate Control.
• then choose Keyframe Interval Y B frames in option 2 and 3, respectively.
• Choose 1080p to obtain a quality HD of streaming.
• Finally, start streaming as normal.

Stream with 2 cameras at once

This is one of the most used tools by streamers who want to gain an audience in a short time. Thanks to this function, Facebook allows the creator of the content to transmit a direct using two cameras.

In this way it is possible to increase the degree of detail and improve the visualization of the spectators, as they will be in touch with more information. It is recommended to use this tool when it is necessary for the visitors to the broadcast to see the detail of what you are talking about, but they also see you to reinforce the ideas that you are working.

See how you should do it:

• enter to your account page.
• head over to the tab Publishing toolswhich you will find at the top of the menu.
• Next, select the option on the left Video.
• In the window that you will see in the middle of the screen, you will have to choose the tool Live.
• What you should do now is, inside the window Create live videocopy the server URL and the transmission key.
• Enter the software for streaming. You can choose any, but for the example we will use OBS-Studio.
• Go to the bottom right corner of the screen and press the button Setting.
• Choose in the left column the button Issue.
• When the menu is displayed paste the stream key and the server URL you just copied on Facebook.
• Once you have these steps ready, you will have to click on Apply and then on To accept.
• In the lower left corner of the program you will find the option to create a new scene. Perform this task and click on To accept.
• then click add source. This tool is located next to the previous box.
• Choose the option video capture device and press To accept.
• The previous step will allow you select the first camera with which you will broadcast the live on Facebook.
• What you have left to do is choose the same scene you just created and add a new device to capture the video. To do this you must repeat the last steps and choose another camera.
• Customize the size of the frames to appear on the screen according to the needs you have.
• What’s left for you to do is stream from Facebook Livejust like you always do.

Activate Panoramic Mode in FB Live

The panoramic mode or horizontal format is a good idea that you can use when you want to transmit content that does not need a foreground. In other words, this tool is useful for you use it when you want to do an interview, show live events or highlight details of landscapes or outdoor activities. It is important that you do not forget that natural light does not affect the focus of your camera, so you should find a good position to avoid seeing images saturated with light.

If you do not want to make mistakes in this task, you must perform these steps:

• Inside your Facebook account you choose if you want to broadcast from your profile or to a group.
• Then press Live.
• Pure the options available for add name, location, age restrictions and add tags for your friends.
• When you’re done, lightly press the screen on your mobile device to activate the configuration menu.
• Choose the option auto turn and activate it.
• Begin to to transmit.

Reduce data consumption

You must not forget that a live broadcast without using a connection to a WiFi network consumes a lot of mobile data from your chosen plan to the Internet service provider. For this reason, it is always convenient to have access to a wireless network to avoid headaches at the end of the month. But it is also important that you take care of your privacy, so It is not recommended that you join an open and public WiFi network, of which you are not sure of its origin, since in this way they can steal information from your mobile.

For this reason, if you need to broadcast live using mobile data It will be convenient that you use is the Lite version of Facebook. Also, you can invite your friends to stay tuned to your broadcast so that they join once the direct has started and you don’t have to wait long for them to do so.

Another point that you should keep in mind when reducing data consumption is that it is important to lower the image quality in the transmission. To do this you must disable the tool Broadcast HD streamingalthough this is not convenient to increase the audience, it can be done for private or informal videos.

Moderate comments on broadcasts

It is important to keep the community together so that, within the live broadcasts you make, viewers can comment according to the rules you have implemented and without violating Facebook’s policies. To do this, you have the option of using different tools offered by the platform to control the debates that you can find in the left column of the screen when you are live.

You will be able to activate the configuration when you want the same user to be able to send a chat every 10 seconds or more, show only comments that exceed 100 characters or more within the chat, authorize only your followers to comment on broadcasts.

On the other hand, you can also configure whether you want the minimum age of an account to comment on your chats is at least two weeks, this will help you avoid many haters. You can also customize so that those viewers who want to participate in the discussion must follow your account, at least, 15 minutes before. All these tools will help you improve empathy in broadcasts and avoid annoying comments that only seek to harm your brand or your good intentions.

If you want to know how it is done, you will have to enter the platform and follow these steps:

• Before starting the live broadcast it is important that you include a title, a description and a live image.
• Later you must choose if the content is suitable for all ages or you will have to select a range to comply with Facebook policies.
• Within these steps prior to the start of the transmission you will be able to select, following the steps of the Creator Studiothe customization options for comment moderation.

Stream from PlayStation or Xbox

Gamers are one of the main sectors that Facebook Live is aimed at. This is because they have tools that allow the transmission of their content through the platform screen. Therefore, it is important that you know that yes you can broadcast your video game games live from a PlayStation or Xbox console in a very simple way. With this you will not only have fun, but also be recognized within the online gaming community in no time.

You must take into account that some devices need capturers to improve the quality of images within the transmission, while others do not require these electronic tools. On the other hand, the live broadcast time of the game cannot exceed eight hours.

If you want to know how to make a live broadcast playing from the PlayStation or Xbox, pay attention to every detail:

• Access the Facebook Gaming platform and log in with your username and password. For that you must enter the URL address https://www.facebook.com/fbgaminghome/creators/getstarted?locale=es_LA and register for free. You can also download the application for Android and iOS.

• Then go to the main menu and select the tool Show more.
• Among the options you will find, choose game videos.
• click on Start streamingthis will allow Facebook’s native tool, Creator Studio, to open.
• Choose the page from where you will transmit. Do not forget that you must activate the category Gaming video creator.
• Access your streaming software, If it is necessary to use a video capture device, you must connect it to the computer and to the console. You will also have to download the program to control the grabber.
• Create a scene at the bottom left of the screen and then add all the devices you want, so you must include the video capture device as a unit to transmit in this step.
• After all this you can start broadcasting your live following the normal process from the Facebook direct.

Watch a live from the SmartTV

If you want enjoy the comfort of your living room you can watch Facebook Live on your TV. In this way you will be able to observe on the big screen all the details of the live show and share with your friends and family the most recent contents of the topics that interest you.

Carrying out this Facebook Live tool is not difficult, but you must take into account some details because otherwise you will make mistakes and you will not be successful in your mission. The first thing you should know is that your Smart TV must have an operating system that allows transmission through Wi-Fi or Bluetooth. For them it will be important that the TV is connected to a box or has updated the OS that is compatible with this technology.

If you meet all these requirements You must log in to the platform from your mobile device or computer. Next, choose the live stream you want to watch on the big screen. Then move your finger or mouse over the direct to activate the configuration tools. The last thing you will have to do is click on the icon To transmit, which is represented by a rectangle and a wireless signal. Choose the name of the TV on which you want to watch the live show and that’s it!

Enjoy Facebook Watch

With this Facebook platform intended for content creators you can find the best videos that are uploaded to the social network. To enjoy this tool you must register as a user and then go to the top of the screen and find an icon represented by a triangle inside a television.

It is important to clarify that it is Facebook who selects what type of videos will appear in this section, since certain requirements must be met. For example, content creators must have more than 5,000 followers, not violate the platform’s privacy and security policies, and the videos must be the most searched.

Broadcast webinars live

Live broadcasts of a video conference are very useful for those people or companies that need to contact other users and that are geographically far away. In this way it is possible to exchange knowledge, establish strategies or simply listen to an expert on a certain topic just by sitting in front of the screen.

It is feasible to broadcast a webinar for free within Facebook, so it is not necessary to use other paid tools to reach the same goals. If you want to have a successful webinar, you just have to go through the streaming processes as you would any event. You have to keep in mind that it is important to keep your audience active, invite experts to speak, create tags to disclose the webinar and, if possible, share the screen with questions and answers from the viewers.

Create a gaming tournament on Facebook Live

If you want to become popular and make the most of Facebook Live, you can organize gaming tournaments within the platform. For this you will need to take into account some aspects that will help you succeed in this competition. For example, you cannot forget to include a good name for the tournament, write an attractive description and add a representative image of the video game in question.

Facebook offers the possibility to choose different types of elimination, so the losers of the games can be eliminated directly, have a second chance to advance or play all against all.Facebook Gaming tournaments are sought after by the gaming community.

Therefore, it is important to carry out this type of event so that organizations contact you and thus you can have economic gains through private contracts. Secondly, no need to spend money or get a specific tool to create these competencies. This means that you can increase your audience with very little.

If you want to know how it is done, follow this guide:

• The first step will be sign up for facebook gaming as creator. To do this, you will have to enter https://www.facebook.com/pages/creation/ and then register your email a description and a category of the game.
• Next, you will have to enter the left column of the screen and find the tool tournaments to click on it.
• Select the button Create a tournament.
• Access your streaming software to link Facebook with this program. You can do this by copying the input URL and the stream key.
• When you have everything ready you will have to return to Facebook and press To accept to create your first tournament.
• If you prefer, you can choose the type of privacy and the removal method in this step.
• Once you have finished with everything you must press the button create event. To invite your friends to participate in the competition.

Watch football matches with FB Live

Many people believe that Facebook can only broadcast videos to others, whether they are of outdoor life, music events, and video games. Although it is true that FB live is very successful in these categories, few users know that they can watch football completely free and legally through this social network.

There are Champions League matches and other international competitions that are transmitted through Facebook, so it will only be necessary to choose the official channel to find these direct. If you’re a fan of sports, especially football, you can’t miss the profiles @Champions League, @LaLiga and @fcbarcelona.

Make group video calls

Group video calls is a tool that you can use for free on Facebook. This way you can talk to up to 50 participants, including you. You will have the possibility to moderate the chats, choose a day and time for notifications to be activated in the accounts of your guests and maintain privacy protected, since you will be able to send a message so that they join your group.

To use this tool offered by Facebook, you will have to choose Messenger Rooms. Then, you must follow these steps to avoid making mistakes:

• Login to your Facebook profile and look at the top right of the screen messenger icon. When you see it, you should click on it.
• A menu will be displayed in which you will find the tool Create Roomwhich you will have to select it.
• Next, write the name of the room or choose an available alternative by default.
• When you are done with these steps click Start and customize the time and date when you will make the video call. You can choose Now to start immediately.
• Once you are done with these steps you must save the changes to produce the effect you want.
• Activate the function visible to all my friends or choose one by one the participants of the conference.
• In the right corner you will find the button Livewhich you will have to select.
• Choose Following and finally click on the option Start.

Create in-stream ads

With Facebook you will be able to earn a living broadcasting live broadcasts of different topics, but for this, you must be as efficient as possible to attract more audience in each direct. You can do this by creating a business plan, a marketing strategy or including company advertisements every time you’re in a live.

This last option is a good idea with which you can start earning money. In-stream ads are advertisements that are displayed before, during, or through an image strategically placed within the screen on each stream. Therefore, we recommend that you choose this function offered by Facebook to monetize your profile.

To do this you must follow this step by step:

• With your trusted browser, go to the address https://business.facebook.com/creatorstudio to enter the platform CreatorStudio.
• Once you are inside this function you will have to go to the option Publishing tools and click on it.
• Then go to Tools. You will find this menu on the left side of the screen.
• Next you’re gonna have to choose To create for a Financial Manager and Publishers to take charge of your business strategy. Do not forget to enter all the necessary data of your business.
• Enters a https://business.facebook.com/overview and select the option People and assets.
• Click on People and choose the administrator and approve the permissions to manage your account.
• Click on Business setup.
• Choose the tool administrator access.
• press on show advanced options.
• When the menu is displayed choose financial analyst Y financial editor.
• Select the person you want and click on Following.
• When you have everything ready, click Invite.

Until now you have requested permission from Facebook to include advertisements on your streams.

What you must do now, once you meet all the established requirements, is the following:

• Within Creator Studio go to creative tools and then click Live stream dashboard.
• choose the button Start and then choose the page where you will broadcast your videos to display the ads.
• Accept the policies and conditions of Facebook and configure the account where you receive the payments.
• Next, perform the transmission in the same way that you always did.

Add an efficient description to your videos

In the configuration of your videos, it is not only necessary to include a good title and add a prominent image that serves to attract attention, it is also important to add a description so that the people that see this text know what it is about the content. So whenever you go to add inside the description field in the Creator Studio You need to consider a strategy for you to be successful in broadcasting and you can increase the number of viewers on each live broadcast.

For example, you should consider putting a description that is short, but this does not imply that it is incomplete. Also, you have the possibility to include words in the image that you can add with any editing program. In this way you will use an infographic much more in line with your profile.

You must not forget to include the keywords and to make a call to action so that users enter your broadcast without thinking twice. If you can, place a small program of what will happen live and if you are going to interview someone, it is also important that you include their name.

Use programs and streaming software for Facebook Live

To make you stand out from other streamers It is recommended that you use image editing programs online, since thanks to these software you will be able to add value to your transmissions. This means that you can include more than one camera to transmit, add images and put emoticons to keep your audience entertained.

Using these tools is not complicated, you need to get the URL of the stream and a code that you need to paste into the show. There is a large number of computer developments that you can use, but among the most common is OBS-Studio, Livestream, VMix and XSplit.

Increase your audience with group broadcasts

Thanks to this tool you will be able to divide the buyer personas of your business or promote your transmissions to the different sectors of users. For this, it is necessary to take into account the age range, gender, type of article or service and geographical location. Once you are clear about how you can run a campaign on Facebook, you will be able to broadcast from a group.

You can do this by following this guide:

• Sign in to the Facebook app and go to the main page.
• Then select the tool groups. This will allow you to find all the groups in which you participate
• Then head to the field What are you thinking?, and look for the 3 dots icon. Once you enter this menu click on the button live video.
• Customize all options entering the name of the video, the description and location, among other alternatives.
• When you have finished with all the previous steps, you will have to click on the button To transmit so that the members of the group you chose know about your activity.