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create a business can be simple, but the trick is when you have the need to expand it and make a virtual presence. There are many details that you must take into account before creating an online brandbut even more so when you already have it.
Between the different characteristics that you should take into account when making your brand’s online presence, is the marketing strategyso too the means and tools that you will have to use to run them.
In this article, we will show you the best tools that you can use without being an expertto bring your brand to life and protect your initiative as an entrepreneur.
What are the benefits of making streaming videos for personal and corporate brands?
Streaming videos have allowed all brands get a larger audience and great position in the market. Thanks to this tool you can broadcast a live video that talks about your products, their uses or simply to answer frequently asked questions regarding what you offer. But well, it’s not just making videos randomly, you should avoid believing that it is a very simple tool and take control of this form of advertising.
Your purpose is not only to communicate but also to maintain an active audience:
There are no distances
The implementation of this tool It allows interact with your customers in real time from anywhere, without distance is a constraint. This is an advantage in terms of face-to-face or physical advertising, because a greater number of people can be reached at the same time.
Immediate feedback is generated
The live streaming They can be used in any social network, detail that allows you to create immediate feedback with your audience, allowing you to give the brand greater engagement. Also, it can be used as a method of interview or collection of information regarding the opinion about what you do in your company.
Greater range
By broadcasting all the lives through social networks, you can reach a large number of people interested in your products or services. Have a greater reach influence directly in increased sales that can be obtained. There will no longer be borders that prevent you from taking your product to the world.
Convey closeness and proximity
If you want to increase your closeness with customers, you must show that behind a brand there are human beings, which make the product or service come to life. Although it may seem like an insignificant detail, it can be translated by your audience as the best CTA you can use.
low-cost transmission
long ago only the big brands could afford to offer audiovisual advertising, because the costs for it were very high. But, at present, the issue of cost is no longer a problem because thanks to the live streamingwhich are possible on the different platforms available, the costs are reduced by 99%.
You do not need advanced equipment to be able to transmit your videos live, since with just a smartphone is enough to get in touch with your customers direct and the rest of the audience that watches you.
special announcements
One of the most outstanding advantages of this system is the use of the live video tool as a means of launching special announcements, opening the way to a new brand, product or service. The percentage of reception obtained through the lives is high, so it is the best advertising option today.
Your users take part in the interviews
All the people who follow you can intervene during the transmission of a live, commenting on opinions or giving compliments to the service you offer. If the largest number of comments received is positive, surely you will increase your position in the market and in the number of customers.
Direct customer service
Last but not least, one of the advantages of this tool is that it allows you to create a live that you can use to answer all questions and thus provide direct customer service. With that you demonstrate the importance that the people who follow you and consume your product have for you.
List of the best 20 platforms to make videos via streaming that you should know
Are many platforms that you can find today to make live videos.
In this article, we will show you a list of the 20 most ideal platforms to gain a quick audience and increase your engagement:
youtube.com
Everyone knows the great YouTube, this being excellence among all platforms for streaming videos. Google’s gamble offers a host of benefits, including its huge number of users who constantly interact with it. By simply creating a channel for your brand, you can make offers to the YouTube community through lives. You can also show the advantages of your services, you will see that the increase in recognition will be progressive.
facebook.com
80% of the world’s population has an active profile on Facebook, This data refers to the fact that this social network is one of the platforms with the most traffic per hour, a detail that you cannot ignore when making a good advertising strategy. With the use of this social network and the streaming video tool, you will be able to catch all those potential clients that can give your brand greater value and positioning, propelling her into a higher link in the world of online marketing.
twitter.com
Just like Facebook, Twitter is one of the most famous social networksso any act of advertising or marketing in it will bring a series of advantages to your brand, such as virality in the content you generate. Making a live video on this social network is not complicated at all, because in its latest updates it integrated this function, supporting the objective of its original architecture, of a social network of photos and short videos.
instagram.com
In the top five of the most famous social networks, you have instagramrecognized in the world for being a mobile app that allows you to interact with a huge community through images and videos. Among its different functionalities, you can find Instagram Live, whose feature was included between your latest updates and it’s one of the best ways to get in direct contact with your audience.
skype.com
Currently, Skype is a communication and streaming platform widely used. Its latest updates have allowed it to be integrated into the homes and offices of many people, due to the fact that data consumption and the value of videos is lower compared to other platforms.
It is true that To communicate through this network, the receivers must be defined, because unlike the previous social networks it is impossible to launch a live video to people not scheduled in contacts. Despite this quality, you will be able to carry out a kind of conferences and direct customer service, options that give a lot of value to your brand.
zoom.us
zoomjust like Skype, It is a system that works with streaming technology allowing video calls and video conferences. Among its few differences with the platform mentioned above, is the opportunity to save and record all meetings, in addition to allows you to use a virtual whiteboard. This tool can be of great value for your brand or any enterprise, establishing its importance when making videoconferences or video calls. for customer service.
Hangouts
Following the line of platforms for video calls, you also have Hangouts. This is a Google tool that allows you to connect in an audiovisual way with all your contacts just by entering the email address. If you want to create a kind of group calls to teach something, or impart some content or other need, just by scheduling the meeting and sharing the link, the rest of the people will be able to access.
google-meet
google-meet is a powerful feature that you have access to through Gmail and Google directly, and although it can be confused with Hangouts, they are different platforms. This service is the great competitor of Skype, Zoom and Jitsi, because their qualities and advantages are very similar.
Collabify.app
This tool also video calls offers the opportunity to enter into direct contact with the client, understanding that the close relationship you have with them is essential for the growth of a brand. Just by entering your website and sharing the link, you can make all the conferences or video calls you want, since you do not need to download any package for its use.
Jitsi Meet
An ideal platform to make videos is Jitsi Meet. It has a simple and easy-to-understand interface, and it also allows multitasking when making video calls. This tool is one of the few platforms that was designed based on the open sourceso it is very useful and its use has no cost. Access your website from meet.jit.si
GoTo.com
If your business is currently a large or expanding company, then the ideal platform for your brand is GoToMeeting, because it offers you a list of functions that will allow give that value and style to your brand, while serving your customers. Creating meeting rooms with GoToMeeting is not very complicated, and it is also one of the few streaming platforms that allows create quick meetingswithout consuming many resources.
Messenger Rooms
Messenger Rooms is a Facebook tool, which is currently used as the fort to dispel doubts about products or services offered. The evolution of social networks points more in a digital commerce and the complete integration of Messenger Rooms in Facebook has turned out to be that boost that businesses needed in this community.
StreamYard.com
With the use of StreamYard you will be able to be in contact with your partners or clients, without the need to download a file because this platform allows you to make video calls from your website, including among its features the opportunity to broadcast broadcasts through social networks, such as Facebook and LinkedIn.
WebinarJam.com
If you want to do webinars, then the recommended thing for you is WebinarJam, an excellent platform that you can use for your sales. It includes a list of really useful tools to boost your marketing strategy, such as automatic email sending, notifications and other functions. The marketing experts They consider this platform as one of the best options to bring the product and brand to life. without having to make direct contact with customers.
Yowi.TV
In position number seventeen on this list, just like YouTube can be used to save content or stream live video that promote the brand or product. Although, this time we are not talking about alternatives for YouTube, YowiTV It is an excellent option to replace it.
everwebinar.com
Everwebinar is one of the best streaming tools that you can find on the internet, whose focus is based on offering a fast, organized and professional transmission to all its users. Among its different features you can find the automation and sending of emails, the creation of events and the opportunity to allow completely change the style of your interface.
easywebinar.com
Another of the most famous and useful webinars in the world is EasyWebinar, offering a completely commercial approach. With the use of this tool you will be able to increase the supplier-client relationship of your brand, since incorporates features such as multiple presentations, chat with live offers and above all the transmission of video calls without latency.
stealthseminar.com
We close this list with the great stealthseminar, a tool that allows entrepreneurs and merchants get in touch with your customers in a faster and more direct way. In addition, which makes up among its characteristics the creation of live surveys and the integration of automated response boxes.
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