Speaking of such a heavy name in the field of instant messaging as WhatsApp Messenger is, it is easy to deduce that its application in the field of economics is more widespread than one might imagine.
Referring to the business sense, WhatsApp has developed an interface even more oriented to use in SMEs to promote a more fluid and faster interaction with potential customers, and this interface It is known as WhatsApp Business.
Comparing the regular WhatsApp application against its Business version, great similarities can be noticed in addition to the business applications of the last, then Is there really a difference between WhatsApp and WhatsApp Business? If you want to know the answer, keep reading.
What are the main differences between WhatsApp Business and the classic version of WhatsApp?
Although both applications have a very similar interface and practically the same utilities, the main difference between WhatsApp and WhatsApp Business lies in two particular aspects: Your data requirement when creating a profile and the volume and type of information that both allow you to share with your contacts. In the case of WhatsApp, you don’t even have to put a real name when creating a profile.
The only requirement is a phone number, a name, a profile picture, and your WhatsApp account will be ready to be used to its full potential. WhatsApp Business, on the other hand, in addition to all the previous data, has the exception that it can be activated with a landline number; also requires identify the type of business to which the account will be linked and optionally request a link to the company’s sales page in order to start using the service.
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Information definition
Regarding the amount of data that can be shared, both versions have a wide repertoire of compatible formats for sharing: images, videos, audio, documents, contacts, etc. WhatsApp Business, however, has a couple of tools that give it an advantage in terms of disseminating information: the catalogs section, automatic messages and quick responses.
The catalogs option will allows the user to create a selection of images of a product or serviceor that also include price and description, thus allowing you to disseminate the desired information to all your potential customers.
The Automated Messages options give the user the ability to schedule a welcome message for new customers connecting for the first time, hello messages that are sent every time a client connects and absence messages for when a customer writes outside of business hours.
The quick response option enables the user to take certain messages that they have already sent to clients before answering their questions and enable them to be sent automatically when a new customer asks a similar question. It should be noted that, although the catalogs option is very useful, it does not really serve the average WhatsApp user, that is, the user who does not have a business to manage and advertise.
So it can be said that in terms of the possibilities available with each version of the application, WhatsApp Business would win, since in addition to having all the benefits of the regular version, it has many more add-ons that will be of great help when expanding the scope of your company.
What are the benefits of using WhatsApp Business in your sales funnel?
By applying the funnel process or sales funnel For your company, WhatsApp Business has proven to be an extremely useful tool for the process of converting prospects to clients, due largely to the large amount of multimedia information that can be transmitted, and at the speed with which customers’ doubts can be resolved.
Although most of the responsibility for connecting with the customer and making the sale rests with the seller, in their preparation and willingness to empathize with the customer, the tools provided by WhatsApp Business should not be detracted. In addition to the classic, yet powerful regular text conversation, it is necessary to highlight the usefulness of sections such as voice notes that WhatsApp has in its two versions.
Above all, in the case of WhatsApp Business and not its regular version, it is necessary to mention the usefulness, when it comes to specifying with your clients, the catalog sections and the automated messages function:
- Catalogs are a perfectly organized and labeled display of all the products or services that the company offers to its customers., so in the early stages of funneling, it is an indispensable tool to inform your prospects about what you offer, and you can do for them.
- Automated messages are an excellent WhatsApp Business tool by the fact that, during customer acquisition, it allows you to give them almost immediate attention. As soon as a new client decides to write to your company’s WhatsApp, they do not go through the process of waiting for a response, it arrives immediately, and as time passes, these automated messages become quick responses, another valuable tool, which saves salespeople effort and customers time, since these responses are stored in a database of solutions to problems, questions and requests that have already been answered to customers previously.
In summary, in the aspect of instant messaging and communication facilities, there is very little difference between WhatsApp and its normal version and WhatsApp Business, being that both have practically the same qualities.
This changes, however, when we refer to the WhatsApp Business business apps, since, although in certain aspects such as the internal organization of the company, the regular functions of normal WhatsApp are more than enough to keep its members communicated with each other; Nevertheless, When it comes to communicating efficiently with your customers, WhatsApp Business and its additional features prove to be invaluable assets..