Amazon and Google are two companies that move in the technology market and present tough battles in certain niches. This is due to the ambition that each one has and the different approaches to their growth and innovation strategies for services and products.
Various situations arise. We can find absolute leadership from one of these companies, we can also see a significant rivalry and in other niche markets the first place is being threatened by the other company.
For you to know in detail what are the services offered by Amazon and GoogleWe present this article to you. You will find the most important duels between the two and based on that, you will determine which is the best company for you.
Amazon and Google What are the reasons for this rivalry?
At first you would think that Amazon, being an ecommerce platform, would have nothing to do with Google's businesses, since these are oriented to mobile software and the website search engine. But this is far from reality because the two giants invade each other's territory repeatedly.
If we had to say who started first, it would be very difficult. They both always created strategies to harm the other, in a direct or indirect way. An example of this would be Google Express, which although it did not have the success of a retail store to sell online, generated some inconveniences in Amazon.
Based on this, the Bezos company ventured into electronic advertising generating quite significant income in relation to Google Ads, ending in 2019 behind Adsense and Facebook Ads. This too forged Amazon to better understand consumer interests, reason why it began to use positioning strategies much more effective than the search engine company.
Another of the fighting that took place between the two giants is the fact that Google has removed YouTube from Echo Show. This was done because it considered that those of Bezos did not comply with the conditions of use. This may also have been a response to the action that years before Amazon has removed Google Chromecast from its online store, since this one did not support Prime Video.
If we refer a few years back, we can name when Google removed Amazon app from Google Play Store. Some time later it could be downloaded, but with limitations. This arose as a response movement by non-inclusion in tablets from Amazon, the Kindle Fire, Google applications.
What we have named so far are some examples of the battles fought by these two giants. So we can conclude that both Amazon and Google have expanded their market making the interests of both are in permanent confrontation.
What are all the products and services that Amazon offers to its customers?
The products and services that you can find from the giant of online stores are the following:
Ecommerce
The Amazon online store is one of the most used by all users. On this platform You can find a wide variety of products that can be delivered up to 48 hours. It has the possibility of paying with different credit cards, but it does not accept cash.
To operate on this ecommerce platform you will need to be registered, choose the product by searching for it in the search bar or by category and after you pay, you must choose the delivery address.
Cloud computing
Amazon Web Services is the cloud computing service offered by Amazon. Where you will find more than 175 services hosted in a public cloud which is offered by "Amazon.com". Being Dropbox one of the most popular apps used worldwide.
It is compatible with any operating system and its use it's free for a certain storage size.
Smart speakers
Amazon's smart speaker called Threw out, device that includes the virtual assistant Alexa. It allows the user to choose applications through the voice command.
This speaker not only contains apps, but you can also ask different questions so that Alexa answer in the shortest time possible. It has data that is in the cloud and uses the technology of Bluetooth and WiFi.
TV Box Devices
Amazon Fire It is a smart device that is used by connecting it via an HDMI cable to the Smart TV From the living room. It has a remote control with which you can access different applications, platforms and channels to see for free and under the à la carte system.
VOD
Amazon Video On Demand is a pay television internet service. You can enjoy different content, such as series, movies, sports and any platform on demand. To use the VOD service purchase of the Amazon Fire device is required.
online database
Another database that can be found in the cloud is Internet Movie Data Base, the IMDb. This service is a set of series and movies where you can find characters, video games, actors and all those related to this compiler of reviews for the seventh art.
Search Engine
Is called "A9.com" and compete directly with Google. It has the results of Bing and other search engines, which are enriched by all the information that Alexa obtains.
Streaming
The video streaming service offered by Amazon is called Twitch. On this platform you can find all the streaming content and the retransmission of video games. It also can Get content on demand and offers great coverage for sports events in real time.
List of all the products and services that Google offers to its users
The services and online products that Google offers to its users are:
Applications
This is an area where Google stands out and it has leadership in almost all the applications developed by this giant. You can find apps that are related to the state of the traffic (Maps), as well as a service to find the mobile that has been lost or stolen on the street.
Among many other apps that Google has, we can name Pay, the service with which you can pay anything through the Internet. In addition, you can also find a cloud storage services (Drive), an email account (Gmail) or have the option to write documents online through your application Documents.
software
Among the software that stand out the most from Google, are Android and ChromeOS operating systems for mobile phones and computers respectively. We can also name ChromiumOS like another operating system, but open source.
There are many other programs developed by Google that can be found. For example, Flutter. Which is used as a source for the development of mobile applications and Snapseed used for photo editing.
Tools
Google Adsense It is the ideal tool for commercial publications on the Internet or Awords to create ads to show in browser searches. But if you want to know the behavior and analysis of visitors to a page, you will have to use the tool Analytics.
In case you need to have all your activities controlled you will need Google Calendar. Whereas if you want to buy a book you will use the Books service.
Cloud computing
Drive is the cloud storage system that offers Google for free up to 15 GB. In case you need more, you will have to pay an additional cost of $ 10 to enjoy up to 1 TB.
You can synchronize your documents on any device you have with the same user ID. In addition, you can work in text editors and spreadsheets directly in this service.
Smart Speakers
Google Home It is the smart device developed by Google, which allows interaction with the user through a voice command. It has the assistant of Google with which the user, by means of a phrase, activates the speaker so that you can receive news, listen to music, see photos or videos.
TV Box Devices
He Chromecast It is a device that has several versions since its first appearance on the market. It is a smart TV Box which is connected to the Smart by a HDMI port for the transmission of multimedia content from different applications. The most used are Netflix, YouTube and HBO.
It allows the transmission of the contents of the mobile to the big screen just by pressing the corresponding icon.
Amazon vs Google Which company has the best services and products online?
According to what we have talked about so far, it is important to define which company has the best services online. For this we have made a comparison with its main products. Let's see which one is better for each situation:
Alexa vs Ok Google
The Google Assistant is characterized by having faster detection of voice and execute the functions requested by the user. But Alexa has a higher gadget compatibility from different brands, so if you are looking for efficiency from a mobile it will be better to choose "Ok Google".
On the other hand, if what you need is to find the voice assistant on devices from less well-known brands, Amazon will be better.
Amazon Echo vs Google Home
These smart speakers have the advantage that they can run programs with the voice assistant. As we told you in the previous section, Google has better efficiency when it comes to recognizing voice, so at this point the Home is better.
Alexa can be installed on both Android and iOS. In other words, you can interact from your iPhone, which you cannot do with the Google assistant. In addition, Echo can be used in a larger number of gadgets, even if it is not as sophisticated to carry on conversations as Home is.
Amazon Fire vs Chromecast
In this topic we can consider that thanks to Amazon Fire you can access a television service on demand, being of the same name. In addition, you can have exclusive programs and have different promotions from some telephone operators in our country.
Not the same with Chromecast Google, since this device does not provide a television service and does not have features that Amazon does.
Ads vs Amazon Advertising Platform
We know that the service that Google offers on advertising is superlative, but this is being threatened by AAP, since it is located in third place in advertising service platforms.
You should keep in mind that until recently, Amazon was below sixth or seventh place.
YouTube vs Twich
Something similar to what happens with the Internet advertising service, happens with the contents of streaming. We cannot deny that YouTube is the undisputed leader of content transmission worldwide, but the Amazon platform is slowly gaining space. Furthermore, with Twitch You can see functions in real time that YouTube does not currently have.
A9 vs Google search engine
At this point you can not yet remove Google from the reign, since it is the search engine par excellence and that provides more and more specific information in less time. It has tools that allow the user to obtain information in a simpler way, including images.
"A9" It has a set of searches based on Bing results, which are enhanced by the Alexa experience. In other words, thanks to user preferences, the results obtained can be better filtered.
Google Express vs Amazon ecommerce
Something similar to what happens in the previous point, but vice versa. Amazon is a leader in retail item platforms, has exclusive benefits of free shipping to smart searches.
Although Google has dedicated a lot of effort to improve its sales platform, it still cannot generate an acceptance by users.
Amazon Web Services vs Cloud
Amazon offers technology from the cloud in which you can use applications such as HootSuite or Dropbox, with which the user can work without the need to have different types of requirements. Both services are free up to a certain amount of storage. As a great advantage of AWS we can highlight that the number of Amazon apps is much greater than that of Google.
With Cloud Google has gathered all the apps it has in development. In this way it offers solutions based on technology that is stored in the cloud. Therefore, the installation of software and the specific hardware requirement, which were necessary before the appearance of this service, are left aside.
Goals of each company Are both companies really rivals in their niches?
Based on the business and strategic objectives of each of these companies we can say that they are actually rivals, even though most of Amazon's income comes from its ecommerce.
According to the duels that we have raised beforeBoth Amazon and Google are direct rivals to gain a greater share in the technology market.
So which of the two is the best overall brand?
If we take into account all the services and products that each one offers, we realize that Amazon has more potential for the future. This is because it has entered the market in which Google moved comfortably.
In this way we ensure that, in the near future, these two companies They will compete stronger in each of the duels they have today and in many others in which we do not know them yet.
Thus, Amazon has a better brand overall as it is at the bottom of its name and track record, while Google is already located on the maturity plateau.