How to advertise on Whatsapp and be an expert in Whatsapp Marketing? step by step guide

Whatsapp has become the most widely used free Internet messaging service in the world, a fact that has drawn the attention of digital marketing specialists for some time. The only problem I had is that in this application you could not pay for sponsored adsbut this will no longer be a problem for 2020.

When Facebook announced that WhatsApp was also going to have a service for advertisers, advertisers and marketers rubbed their hands. Fortunately, this platform is so easy to use, that anyone can plan a campaign without being a professional.

If you are starting your business and you see WhatsApp as the perfect channel to attack your customers with the greatest purchase potential, then continue reading us. In this article we are going to teach you everything you need to know about marketing on this social network to apply it to your business..

What is WhatsApp Marketing and what do these strategies work for?

Whatsapp Marketing is understood as all those advertising strategies that are executed by said application. Some time ago the platform did not have much potential since it was something for very intimate use, but since its acquisition by Facebook things have changed completely.

Today we can do much more than send and receive text and multimedia messages. We now have the statesthat although they are a very simple concept also they have a lot of potential to create content that attracts the attention of users around your brand.

Nevertheless, doing marketing on this social network is not as easy as applying it on others like Facebook, Instagram or YouTubesince in order to have direct contact with a user we must have their telephone number, which is a very personal piece of information that not everyone is willing to share.

In addition, we must be much more tactful with our strategies, since if we suffocate our contacts with a lot of advertising content, they will easily block us. This creates a scenario where we have to be very smart, but if we succeed, the number of clients we can get is exceptional..

What is Whatsapp Bussines and how is it different from the conventional one?

Whatsapp Bussines is living proof that Facebook wants to turn this platform into a gold mine for entrepreneurs. It is an application that companies can download to obtain a company profile or public figurewhich in turn gives you access to a huge number of tools to interact with your audience.

With Whatsapp Bussines you will have access to mechanisms to create automatic responses, schedule status updates and spread messages among all your contacts. But this is only for now, because when the sponsored ads program starts in 2020, several more tools will be added to this Swiss army knife created by Facebook.

So if you want to start developing marketing strategies on WhatsApp, The first thing you should do is download and create a business profile that gives you access to everything we have mentioned before..

What aspects should we take into account when carrying out an advertising campaign on WhatsApp?

If you are a user of Wasap, it is more than likely that you understand that this is not a social network similar to any other. This is important because if we do not understand what this platform is, without a doubt all our strategies will be doomed to resounding failure..

Therefore, when advertising here, it is important to take into account certain aspects:

Purpose of the application

The first thing you should be clear about is that this is a very private social network, in it you only interact with the people closest to you. The main purpose of this app is to be able to maintain direct and effective communication with our closest friends and familyand in the best of things with work or study colleagues.

In no user’s head does the idea of ​​having the contact of a company appear, or at least it is not among the priorities. Therefore, if you want to earn a place among the contacts of a potential client, you must add real value to their profile and their life, otherwise they won’t even worry about migrating your contact when they change their smartphone.

No sponsored ads

Facebook announced that by 2020 it will be possible to pay for sponsored content in its Wasap messaging service. So for now we will have to play the old school style to be able to increase our contact database. In addition, it is more than likely that people will reject this initiative because of what was explained in the previous point; this is not to buy anything, but to talk with friends, family and acquaintances.

This will force you to use other types of strategies in order to reach the largest possible audience with your content. Later we will share some that you can apply to make your contact portfolio fatten as you wish..

Database of potential clients

Returning to what was said above, to be successful on Wasap you need to get a good number of contacts. So that your first mission is to make a database of potential clientsand then share all the content you have to enhance your image as a brand.

Strategy Objective

It is evident that everything that is accompanied by the word marketing has the objective of selling something. Nevertheless, in WhatsApp the goal should not always be to get a sale directlybut rather as a stage of your sales funnel.

A sales funnel is the different stages you put your audience through from when you get their data until you get them to buy something from you.. WhatsApp plays a very important role in this structure because it is a direct contact with the potential client, so it will always be at the final levels, but also in the after-sales, as a tool to provide customer service.

You must take both things into account. because you must choose if you want to convert your business profile as a channel for the customer to place their ordersor one through which they can obtain more information about your product or service, and answer their questions.

What are the main advantages of advertising on WhatsApp?

WhatsApp marketing is one of the most beneficial things for your business that you can start applying right now. If you have doubts about him, then clear them because you will be stopping taking advantage of wonderful things in every way.

Direct contact with the client

Undoubtedly, one of the most beneficial things about marketing through this platform is the closeness that is achieved with consumers. Having a person’s phone number gives you a direct contact that you can use to get their attention in many different ways.

Higher CTR

This is not something we say. Large digital marketing agencies have conducted studies that show a huge CTR rate in advertising campaigns within the Facebook messaging platform. This is a very important piece of information since it shows the efficiency of this type of strategy.

constant visibility

Lastly, one other thing you can be absolutely sure of is that there is no better possible way to get constant visibility on this platform. If you have the contact of a person, it will be enough to just update your status so that he sees you daily, and your brand is constantly in his head.

Steps to create a marketing campaign on WhatsApp 100% effective

Well, if you are already convinced of all the benefits of doing marketing on the Wasap, it is time for you to learn to execute it your way, so that your business is nourished by them.

Below we will explain step by step how to start a 100% effective campaign on this social network:

Identify the target and buyer person

Marketing on this platform is still marketing, so there are elementary issues in this profession that have to be followed. Two of them are the target and the buyer person, two concepts that, although they are similar, have plausible differences that it is important to highlight.

Your target is the type of public you want to attack. You should think about what kind of people would be interested in your business. For example, if you have a tuning workshop in Madrid, your target audience will be made up of lovers of sports cars and motorcyclespeople who love to keep their vehicle looking good.

Identifying your target is an imaginary exercise in which you have to use your common sense to identify with the greatest precision. possible who would be those people who would be attracted to your business or personal brand. Once you have it well identified, you can proceed to create your buyer person.

A buyer person is nothing more than the representation of your ideal client, that person who has certain characteristics that elevate him to be a true potential client. It is that person who, without a doubt, is more open to receiving content from you. To know this or these ideal clients, you must do a study within your target audience, so that you obtain accurate demographic data about them.

A buyer persona would be a much more specific representation of your target audience. Continuing with the example of the tuning workshop in Madrid, in this case clients such as “Pedro, a young man between 25 and 30 years old, lives in an upper middle class area in Madrid, collects sports cars and loves modifications” either “Andrés, an adult man between 35 and 40 years old, who lives in a high class area in Madrid, collects classic cars and likes to modify them”.

Such precise data will give you a more precise idea of ​​the interests of your client with the greatest purchase potential, so that when developing the content of your strategy, this has a greater impact among people who meet these characteristics.

collect numbers

As we mentioned before, having a large database on your Whatsapp is very important, since this number will also be the same number of people your message reaches. That is why it is important that you are always collecting new contacts to grow that directory..

This is one of the tasks that costs the most work, and many times it must be increased as the planned strategy is applied. In fact, many times you must plan individual strategies to obtain this data.

Some that we can share with you so that you can apply yourself are the following::

• Share your number on other social networks. If you have an Instagram profile or a Facebook page of your company, it is important that you always show your WhatsApp contact in everything you do. So that every time you share a story on IG, leave your contact somewhere, so that whoever is attracted to what you sell can have a direct channel to ask you for information instantly.
• Exchange valuable content for data. A strategy that every marketer is to give to receive. The concept is simple, you create an ebook or brochure with valuable information for your audience, and in exchange for the free download of this material, you ask them to give you their email and Whatsapp Messenger number.
• make raffles. In social networks lately it is very popular to hold a contest in which the prize can be money, an electronic device or any other product, and to participate people must leave their WS data and those of a friend with the same interests.

Define your goals

Defining the objectives of your strategy in WS is vital to consider your campaign a success or a failure. This is simple, you must choose whether to convert your business profile as a customer service channelor as a direct contact by which an order or request can be made.

Plan your content and its intent

Based on the previous decision, you must define the type of content you want to share with your users. There are specifically three types of content; advertising and information. Each one has a well-defined purpose. The first is all those videos, images or texts that you create with the full intention of getting a sale..

For its part, informative content is intended to inform your audience about an important topic related to your sector. Continuing the example of the tuning workshop in Madrid, An example of content could be a video or an infographic in which you explain five tips to take care of your car’s paintor warn of the dangers of leaving the vehicle exposed to UV rays for too long.

While informative content doesn’t always drive sales, it’s great for building brand identity, and above all to establish a connection between the user and the business, which is the key to making a customer loyalsomething that all companies that offer B2C or B2B services must always keep in mind.

Use status updates

The main tool you have to share content with your contacts on a daily basis is status. In them you can share 30-second videos, images and texts. Although it is a very basic concept, with a little imagination you can create very high quality content. and share it in an almost unlimited carousel because you can publish a large number of them daily.

use chatbots

Finally, it is important that you learn to take advantage of the whatsapp chatbot. These are nothing more than chat windows with programmed autoresponders that are activated when certain messages are sent to you.

In them you can program automatic responses to answer frequently asked questions, or as a way for the client to find more details about your service and its costs. So once you’re done with the bot, proceed straight to checkout.