How to advertise on YouTube 100% effective? step by step guide

It is no secret to anyone that video is the content format that has grown the most in recent years. Thus, it grows more every day and in addition to functioning as an excellent source of information and entertainment, it is also ideal for advertising.

For its part, the most popular platform to consume this type of content, without a doubt, it’s youtube. Which, has millions of users worldwide and today, is estimated as a great way to carry out advertising campaigns.

That is why, in this post we will focus on everything that encompasses the fact of advertising on this social network, taking into account its pros and cons. Also, we will teach you the step by step to follow to create a successful campaign in YT and many other tips.

What are the “youtube ads” or YT ads and how do they work?

In view of YouTube is the second most used online search engine in the worldYouTube Ads are and have become the main tool for brands, businesses and companies that want advertise your products or services online. Thus, targeted advertising campaigns committed to users who are part of the online environment.

In this sense, it is worth noting that many years ago, YouTube social network it simply functioned as a platform on which videos of all kinds were shared. But, after that, it became the largest audiovisual content platform in practically all countries; Therefore, it is considered totally ideal for use it as a propaganda toolregardless of the type of business.

In such a way, yt ads are responsible for helping small, medium and large companies to position themselves as a reference in their sector and thus achieve drive more conversions. Like gain more engagement and improve your brand image.

In reference to its operation, we indicate that the YouTube Ads are created through the video you want to offer, where the products or services you offer will be shown. This, after creating an account on said platform. In addition to this, one of the most interesting points is that YT Ads allows you segment the audience to which you direct your campaign and also decide where and when will the video in question come out.

Advantage

Thanks to the fact that YouTube is considered the main video platform that users turn to all over the world; of course, provides valuable advantages when carrying out an advertising campaign there.

Here are the most important pros:

• wide coverage: By doing an advertising campaign on YT, the platform guarantees that you can reach a very wide audience. Since, on average, a person spends around 40 minutes on the platform to watch videos.
• You can have more interaction with users: Because this social network is compatible with both computers, mobile phones and tablets, you have the opportunity to easily interact with your potential customers and create a stronger bond with them based on the emotions that you can generate with your video of promotion.
• It provides you with tools for the analysis of results: Since YT has its own tools for this, you can easily observe the performance and analytics of your channel. While it is true, this tool is about “YouTube Analytics”.
• Allows you to stand out from your competition: YouTube Ads offers you a great opportunity to stand out by making use of advertising videos that, without a doubt, make a difference and manage to generate a greater commercial impact.
• Cheap advertising costs: Regardless of the sector, YT Ads are much cheaper compared to advertising on other platforms.

Disadvantages

Even though it is a highly visited online platform and generates good advantages when using it as an advertising channel, it also reveals certain disadvantages that must be taken into account.

These are:

• Presence of the dreaded trolls: On YouTube you can find various users who criticize you and try to minimize your publications with the aim of destroying you. The best for this is do not fall into provocation and always be polite so as not to damage the image of the brand (that’s what they are looking for).
• There is censorship and plagiarism: Although there is relative freedom of expression, when advertising on YouTube you must accept some policies with which, in a certain way, you can be inhibited (even if you think that you are going to publish something suitable for all audiences). In addition to that, you are susceptible to plagiarism, because everyone has access to your videos.
• You should only generate interesting content: It is relevant that you tell interesting stories and provide brilliant information to your potential audience. Since, if you have a good number of following users, but you do not guarantee quality, it will not help you to achieve success.
• You need to constantly feed your YT channel: Make sure you provide direct and up-to-date information to your customers, through numerous videos with news. Otherwise, you will quickly lose influence.

How to create an effective YouTube advertising campaign step by step?

Surely, now you are wondering what is the way to create a truly effective advertising campaign and for this, here we indicate each step to follow so that you can quickly ensure success:

Select your goal

To start, the first thing you should do is go to the section “Bells” and press the blue circular button that shows a sign “+”. With this, they will show you all the types of campaigns that you can do on YouTube and in this case, you must click on “Video”.

Subsequently, two types of objectives appear that you should choose according to your requirement and after that, they will offer you some configuration options and others to guide you during the process to create the campaign.

These objectives are:

• Brand and product consideration: Indicated to attract customers who buy a certain product on your website.
• Brand awareness and coverage: It allows you to increase brand awareness and ensure that your advertising is seen by many people.

Configure and adjust the advertising campaign

This is the most key point when segment the campaign according to your requirements and preferences. To do this, you must configure the following options according to your objectives and economic scope:

Campaign name

The first thing is to indicate the differentiating factor of your advertising campaign, that is, the name that it will have. It is important that it be an identification that can define your campaign clearly, precisely and concisely. That is to say, let us know what it is about even and without having seen it for complete.

Budget

Another of the most valuable options to specify is the budget. At this point, you need to determine what you are willing to pay for your YT campaign, either daily or monthly. In addition to that, you should also select the “Publication form” What can be: Standard or Accelerated.

In case the budget you have adjusted is not very increased, we recommend you choose the option “Standard”, so that the ad show up all day.

Start and end date

According to the strategy that once you have designed, you have to also specify the duration of the campaign. Since, if you do not fill in this field, it is most likely that you will forget to stop it and, therefore, it will continue consuming the budget that you have assigned, thus causing you more expenses than what you had scheduled at the beginning.

networks

In this section, you can choose where you want your advertising videos to be displayed and for this, as you will see, you have three options:

• YouTube search results: Will be displayed when users use YT’s own search engine.
• Youtube videos: This makes the ad appear while people watch other videos.
• partner network: It is used if you prefer to expand your audience and reach other people who are outside the platform, that is, browsing sites in the display network.

Languages

This is an option that gives you the ease of choose the language of your target audience and of course, it must be the same language in which the video that you are going to show in your advertising campaign is recorded. Otherwise, customers won’t understand the content and the marketing strategy will go down the drain.

locations

This section is one of the most important to segment your target audience, thanks to the fact that it allows you to determine the geographical location to which you want to target your adsin order to get a better response.

Therefore, if you are dedicated to providing a specific service or selling a product in a certain city, it is essential that you only choose that said ad be displayed there (With the option “Enter another location”).

On the contrary, if it is an online store, it is significant that you expand the coverage and select the entire country (As in this case we selected “Spain”).

bid strategy

At this point, YT Ads allows you to select the different types of bids that exist. So, in case what you want is gain visibilitywe recommend choosing the option to bid on “Max CPM”.

Now, in case you prefer use skippable Discovery or In-Stream adsit is best to select the bid “maximum CPV” and thus, the platform will charge you only when users decide to enter your ad.

frequency limiting

As many times for users it is so annoying to see advertisements on YouTube in a row, when creating a campaign, the platform allows you to limit the times that the same person sees your ad. So, so that they don’t feel fed up with it, the most advisable thing is that selections between 4 and 6t impressions during the day.

Content exclusions

From this option, you can specify that your ad not display in certain formats or themes. However, it’s worth noting that YT’s banner ads are typically shown on very secure videos on the platform.

In this sense, depending on the type of public you want to address, you can use or disable the standard filter. Which, basically, is a tool that allows you to exclude or not certain content from your campaigns, depending on what you consider inappropriate and sensitive (as you will notice, you can choose the categories).

ad scheduling

Finally, we find this option that allows you decide on which days and in which time slots you want to show your ad to YouTube users.

Thus, a very useful tool when you know that you can sell more of a certain product or service in specific day and time slots; winning like this greater effectiveness.

Create your first ad group

When setting up the first part of the ad campaign, it’s time to do the same for the ad groups. Since, in general, within the same marketing campaign, it is necessary to multiple ad groups with different targetingso you know which one works best.

Thus, at this point, it is recommended create a campaign for each type of product or each service you want to promote on YT and after that, sectioning off multiple ad groups that contain different targeting.

Fortunately, Google ads It has a functionality that allows you to toggle ads in this way, detect which ad works better, automatically. Whether from the number of clicks, the number of impressions, etc. Since then, the platform will decide prioritize the most successful ad.

At this point, you will have to determine the following aspects:

• Ad group name: In case you use the Topics and Demographics segmentations, it is best to name your group with that combination, that is, “Topics + Demographics”.
• bid type: Choose “Max CPM” if you want to achieve brand awareness. Now, if you’re willing to pay per view, choose “CPV” and besides, you can also use “CPD” if you use Masthead type ads.
• Automatic targeting: You can configure a broader segmentation than the one chosen and generate new locations to reach more users similar to your target audience.

Make your video ad on YouTube

This is the final phase in creating a YouTube ad campaign. For this, you must perform the following steps:

• To start, click on “Create ads” and after this, select “responsive ad”.
• Now you must paste the URL of your video ad on the platform. In case you haven’t uploaded it to your YT channel yet, you have to do it and then select it in this step.
• Once the above is done, choose the type of ad you want to create. You must bear in mind that you can select one type of ad or another depending on the type of bid chosen.
• After that, you have to put the url where you want to send the userin case you click on the link shown while the ad is playing.
• Now it’s time to choose the type of companion banner you want to appear. This refers to a thumbnail image that can be seen to the right of the ad and is displayed on computer screens.
• Finally, click on the option “Save” and so, you will have already created your advertising campaign in YouTube Ads.

What types of advertising campaigns can you do on YouTube Ads and what are their objectives?

It is also very important to know the types of advertisements that you can choose to do on YouTube, taking into account what are your goals in order to use them in the most appropriate way according to the type of strategy you have proposed.

From this box, we indicate the most relevant aspects of each of them:

Type of advertising campaign on YouTube	Objective and Advantage
In-Stream Ads	They are the ones that appear inside other videos and can be skipped after 5 seconds. Generally, they are very effective in getting the user’s attention and keeping it with a good narration.
Video Discovery Ads	These are displayed in the YT search result listings and in the related videos column. Its main objective is to generate a remarkable conversion and increase your visibility.
bumper ad	They are videos that should not exceed 6 seconds in length and for this reason, users will not be able to skip it. Thus, it allows you to impact the user directly, create expectation before the launch of your product or service and works to do remarketing.
Ads from a Display campaign	They are based on the typical image, GIF or HTML5 banners and thus, you can select videos related to the theme of your strategy to have greater relevance.
masthead ads	These are reserved directly with the platform without going into auction and stand out for providing greater visibility than other types of ads. In this way, they are ideal to increase brand awareness and obtain better reach during the promotion of a product or service.

How much does it cost to make a good advertisement on YouTube? It’s free?

Although it is true, carrying out advertising campaigns on YouTube is not completely free. However, it is a means of advertising that It can be adjusted to all economic scopes of any entrepreneur, brand or business.. Since, as we indicated in the advantages revealed by YouTube Ads.

The advertising costs of this platform they are really low and they are considered cheaper than those you can find in other social networks. Taking into account that, to start and depending on the sector, you can start with only 5 or 10 cents to watch your promotional video.

Added to this, there is remarkable flexibility in the type of bid to choose when you set up the campaign and so on, they give you the ability to bid in various ways. One of them is per viewwhich means that if nobody decides to watch your video and prefers to skip it, the platform will not charge you at all.

Ultimately, you are the one who decides How much are you going to pay to advertise on YT? and over time, depending on how successful you are with these ads, you can extend the investment by at least €10 daily for local campaigns.