How to be an influencer on Instagram and get sponsors? step by step guide

Currently, Instagram is one of the most popular social networks in the world, with a monthly average of over 1 billion users. This huge traffic makes it an ideal platform for the massive dissemination of content.

Some people use this traffic through the application of certain techniquesto attract a large number of followers to his instagram accounts. The term that has been coined for these users is “influencer”.

In the next paragraphs, we will teach you step by step how to use instagram platform traffic to attract followers to your account, and become an influencer in this community.

What is an influencer on Instagram?

On the Instagram platform, an influencer is a person who has an account with a large number of followers, on whom he exerts a charismatic or intellectual influence derived from the content he shares. Becoming an influencer requires amassing a large following, which takes a lot of time, work and effort. This effort gives them a certain authority and reputation, through which they can convince their audience to take certain actions.

Influencers are highly sought after by companies for advertising purposes, since they can directly reach a real audience that corresponds to the company’s target audience, which is why marketing strategies in collaboration with influencers are very common.

Types of influencers on Instagram and other networks

The main factor that determine the category in which the types of influencers on Instagram are divided, is the number of followers each one has.

Based on this metric, influencers can be divided into five categories:

nano-influencer

Nano influencers are users who have a slightly higher than average number of followers, between 2,000 and 5,000 followers, and they have a great influence on opinions within social networks, both on Instagram and on other networks in which they have an account. In this category you can find many users who are, for the most part, aspiring to further growthso they are quite active when it comes to spreading content, and really receptive when it comes to advertising deals.

micro-influencer

This category is made up of users who, although they do not have celebrity status, They have great authority in their respective fields, so their opinions are highly valued. The volume of followers of Micro-Influencers ranges between 5,000 and 100 thousand followerswhich makes them very strong marketing options for businesses, thanks to their authority over their followers, who have great confidence in their recommendations.

Macro Influencer

The range of followers needed to be considered a Macro-Influencer is between 100 thousand and 500 thousand followers, and currently this category is made up of users who have known how to take advantage of the Instagram algorithm, positioning themselves as specialists in a specific topic. Among the Macro Influencers you can find very diverse users such as bloggers with famous pages or that generate great interest in its users, and specialists in requested topics such as nutrition, fitness and fashion, etc.

Fame-Influencer

Range Fame Influencers it is occupied by users whose accounts have between 500 thousand and one million followers, and what characterizes these influencers is that they have already had some diffusion in other media outside of the Instagram platform. They are usually people who were already known before having an Instagram account, like journalists and politicians, for example, and their previous fame gave them a shortcut to reach the number of followers they have.

Mega Influencer

The accounts of these people far exceed one million followersand this category is made up of users with great public exposure at an international level, giving them celebrity status and, consequently, such a large number of followers.

They are among the influencers with the most authority over their followers, although being full-fledged celebrities, they will have the influence that their image gives thembesides that they do not exert the same influence on all their followers, since they come from different social classes, countries and ideologies.

Benefits of being an influencer on Instagram

Yes ok It is not easy to acquire the notoriety required to be considered an influencer on Instagramthe reality is that it can offer great benefits once you have gathered the necessary number of followers.

Among the main benefits of being an influencer on Instagram, we can mention the following:

• It does not require many studies: More than specialties, the key to becoming an influencer is to generate quality content that allows you to empathize and relate to your followers. However, it helps a lot to have SEO knowledgeRRSS and online marketing.
• You will gain popularity and credibility: Becoming known on social media to hundreds of people will inevitably give authority to your words, which is a great help if you have any field of experience, since you will be able to reach large audiences who will believe your word.
• It allows you to do what you like: One of the best features of being an influencer is that you can get support from your followers to carry out your hobbies and even generate income with them, depending on the content you publish and the receptivity of your followers.
• You can generate income with your influence: Being an influencer gives you direct access to an audience that is willing to listen to what you have to say, which is an invaluable resource for companies looking to advertise their products, so you can generate great income by offering advertising for companies.
• You can get sponsorship from companies: In influencer marketing, you can develop very good relationships with companies, which can become a sponsorship contract, through which companies can give you products, invite you to events and trips in exchange for promoting their products and services. .

How much money can an influencer earn?

The amount of money that can be earned as an influencer varies depending on the category you are in. This is because the influencers with the most reach they have much higher rates to make publications for advertising for companies.

Sponsored posts are sorted by price according to to the influencer category, so the earnings per post for each category are as follows:

• Nano Influencers: can cost between €10 and €100.
• Micro Influencer: can win between €100 and €500.
• Macro Influencer: your sponsored posts can generate €5,000 and €10,000.
• Mega Influencers: the costs of publications with promotional content can reach, on averageat a minimum of €10,000.

Learn how to become an influencer on Instagram

The possibility that each person has becoming an influencer is quite high depending on the quality of your content and charisma that you project in the interactions with your users.

The actions you can take to increase your chances of achieving influencer status are the following:

Create quality content

Although the content you can post is incredibly varied, in order to attract the attention of the public and generate followers to your account, you want to make sure the content is as professional as possible. Regardless of the subject matter of the content, It is a good idea to invest in professional or semi-professional cameras, to take good quality photography and video that attracts the attention of users and that they follow your page.

Take advantage of all formats

The Instagram Platform offers its users a large number of resources to make and publicize their publications, in order to reach as many users as possible.

The publication formats that Instagram offers us are the following:

• Photos: are the posts that Instagram has always promoted. If you use high-quality photos, you will attract the attention of users.
• Stories: They are 15-second posts that can be viewed for a maximum of 24 hours by the followers of the account. You can share photos and videos to share moments with your followers.
• Reels: Basically, these are videos with a duration of 60 seconds. They are very useful to increase user interaction with the account.
• IGTV: In the same way as reels, it is a function that allows you to publish longer videos, which can be up to 60 minutes.
• live streams: It is one of the best options for content creators to interact with their followers directly.

Use the hashtags

Hashtags are one of the most common and useful dissemination tools on social networks.which will allow you to reach a large number of people, since they are displayed in the Instagram feed. These tags are available on virtually all popular social networks, allows you to display a specific type of content, related to the tag used.

Focus on one theme

Users are more likely to follow and engage with accounts dedicated to topics that interest them, so centering your account on a topic you have extensive knowledge of is a great way to attract followers. You can choose a large number of topics on which to focus your account, from professional advice to leisure topics, as there is a huge audience for all kinds of topics on Instagram.

Socialize with your followers

Charisma and a positive attitude are key characteristics that influencers need when interacting with their followers.and they are attitudes that you must demonstrate by socializing with the people who interact with your publications.

Instagram offers a plethora of means by which you can communicate with your followers. The most effective are direct messages, interactions on posts through comments and live broadcasts.

Keep a pace of posts

For users with a large number of followers and high influence on Instagram, keeping the feed active is a task that requires some planning in order to maintain the interest of your followers. Among the parameters used to plan a publication itinerary, the most useful data to know are the days and hours of greatest activity of followers on your pageas well as maintain a rhythm between two daily posts and one post every other day.

Learn how to earn money being an influencer on Instagram

Being an influencer on Instagram can be converted directly to way to make a livingsince it allows you to generate considerable dividends depending on the strategies that you apply to your account to monetize it.

Let’s see some of them:

get sponsor

One of the best ways to generate income with your Instagram account is to get a sponsor, which will give you monetary compensation for exposing their products and services to your audience of followers. The amount of money you can generate with sponsors varies depending on the size and scope of your accountalthough even Micro-influencer accounts can generate a considerable profit.

To increase your chances of getting sponsorship, it is recommended to follow the steps described below:

• Define your type of audience: It is not enough to know the kind of content that your followers like. You need to dig into metrics like their age range, gender, and their receptivity to your posts. In this way it is easy to determine if your followers meet the parameters of the target audience of the brand from which you are seeking sponsorship.
• Use Instagram sponsorship apps: You can find a lot of applications that will help you find collaborators among marketers and other influencers to promote your brand. One of the most popular is GoSnap, through which you can partner with your favorite brands without signing contracts.
• Get in touch with brands and companies: Being proactive is one of the best actions you can take, so it’s a good idea to contact the brands you want to sponsor to pitch your idea to them. By this means you can get real sponsorship for your posts on Instagram.
• Increase your engagement rate: a high engagement rate with your posts will boost them to appear in the “Explore” section of Instagram, making them visible to users who are not your followers. Achieving a viral status in this section will guarantee you better exposure and great appeal to potential sponsors.
• Be authentic: authenticity in the interaction with your followers is one of the main requirements to get serious sponsorship on Instagram. Make sure your posts always reflect fidelity to your brand identity.

With affiliate marketing

It is one of the most used strategies to monetize an instagram account, largely because it is also one of the simplest. Is about become a kind of “ambassador” of a brand of products that you use and trust. You can greatly increase the popularity of such products simply by talking about them.

Also, while talking about the products, you can you can share links to your web pages and discount codesthus motivating your audience to click, and awarding a percentage of the revenue generated every time someone buys a product through your link or your discount code.

With Instagram Shopping

Instagram Shopping is a very interesting toolmostly used by companies that sell products and have not yet reached 10,000 followersso they cannot attach links to their Online stores.

In order to use Instagram Shopping, your account must meet the following requirements:

• Your company must sell physical products.
• only the Instagram business accounts can access instagram-shoppingnot personal profiles.
• the page of Instagram must be linked to the Facebook fan page.
• You must comply with the product sales regulations.
• You will need a catalog on Facebook that exposes all your products for sale.

Once you meet these requirements, the next step is to configure Instagram Shopping through the following procedure:

• In Instagram, open your business profile options and select the option “Setting”.
• In the section “Business” click the option “Shopping” and enter your brand’s Facebook account.
• Select the product catalog what do you want to exhibit in Instagram.
• click in “Clever”.

If your account does not have the Shopping section, you need to make sure it is connected to your Facebook page. If it is and the Shopping section is not showing, it means that your account is under review, or has not been approved for the Instagram Shopping feature.

selling advertising

Instagram influencers have great potential to generate revenue through advertising thanks to the great reach of their accounts and the influence they have on their followers. Fees for publications with advertising content They are very varied depending on the size of the account that makes thembut it is very possible to earn considerable income by advertising companies and brands through your Instagram posts and stories.

selling your products

Selling products is a great way to generate income taking advantage of the number of followers of your Instagram account to self-promote the products you sell, either through your personal profile or a business profile. Business accounts have the benefit of being able to access an internal Instagram app store, through which they can make sales of physical productsand greatly increase the reach of your brand.