Whatsapp Business is an instant messaging application for small and medium-sized businesses. It is a proposal born outside the well-known WhatsApp , also free, but with the aim of offering facilities to companies that want to establish a quick and direct contact with their consumers.
It is used for marketing on Whatsap , the app that millions of mobile terminals are currently installed. At the moment it is an app only available on Android , although from reliable sources they confirm that will soon also be available for iOS . This APP is allowing companies to offer something much more professional and complete when communicating. Users can give information about their business, schedules, location, use automated messages and also accompany with text messages and sending and receiving documents, photos and videos as in the app for individuals.
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A tool designed for business and more professional circles. If you don’t know how to create a WhatsApp Business account and are interested in taking advantage of its tools, this guide explains step by step what you have to do to open a business profile here. In addition, it also expands with details about the verification process and the differences with the “normal” WhatsApp app .
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Steps to register a Whatsapp Business account for companies
If you want to start taking advantage of this application designed for professionals, we will explain the steps to register a WhatsApp Business account for companies . You just have to follow the 5 guidelines that we will explain below:
1 – Download and install WhatsApp Business on your phone
Before you start filling out any form, you have to download and install the app on your terminal . To do this, the first thing you should do is go to the appropriate app store (Google Play Store on Android and App Store on iOS, although it is not available here yet). Press its icon to enter.
When you’re in it, go to the search engine and type “Whatsapp Business” . The official version will appear as the first result. You have to click on his name to continue.
After this, on the program tab, go to the “Install” or “Download” button so that the phone starts downloading the files. This part of the process is automatic, so just wait for the notification to appear indicating that you already have the application installed on your cell phone.
2 – Enter Whatsapp Business
When you’re done with the previous point, all you have to do is open the program . You can access from the same store with the button that appears or, if you prefer, exit it and look for the icon. You will see that it is similar to the usual WhatsApp, with the difference that it has a capital “B” inside. Press to enter.
3 – Affirm that you have a business and grant permissions
The first question WhatsApp Business will ask you is if you have a business . You have to accept to continue.
The next thing you have to do is grant permissions to the application on the phone . You will be asked for access to both the images, multimedia content and files and the contact list of your terminal. Accept in both cases to continue.
Due to the latest changes in the policy and use of WhatsApp for Business, it is now not possible to use or have the same phone number in both accounts, Whastapp «normal» and Business , therefore We will have to use an alternative number if we want to open our account without problem.
4 – Validate your phone number and give one last permission
Once you have entered a phone number that is not active in another traditional Wassap account, we will carry out the verification process system, for this you have to verify the mobile number to verify that it is available and that the user has access to the account he is opening.
On the screen that appears now, start by choosing the country that corresponds (in our case, Spain) and, below, type the number of the smartphone to connect. Once this is done, click on clearlyNext†.
Now, you will be asked for the permission to read SMS . If you click on “ Continue ”, the account will be validated automatically. If you click on “ Not now ”, you will receive a message in a few seconds with a code that you have to enter now.
5 – Enter your business information
If you had a backup prepared for the occasion, WhatsApp Business will ask if you want to restore it . Just click on “ Restore ” or, if you prefer not to do so, on “ Skip ”.
It is time to detail the company that will be represented in this whatsapp account for business . The first thing you should do is enter the name that corresponds to it in the empty field there is, and carefully, since if you have to change it you will have to start it all from scratch. Click on the circle on the left to choose a photo for this profile.
After this, you can start using the application ; but one more step must be taken to complete all the important details. In the chat menu , click on the symbol with three vertical circles at the top right and, in the drop-down menu, go to the “Settings” option.
Here, in addition to being able to change the status by clicking on the name that appears and then accessing the first field under “ Info and phone number ”, which you really will We are interested in the “Company settings” section that appears as soon as you enter. Click on it.
How to edit and complete the profile of my WhatsApp account for companies?
Now, you have several fields at your disposal . In them, you can establish the business address, the category to which it belongs, a brief description that presents it in a broad way, the business hours for which it is governed, an e-mail and also a web address.
The company profile in WhatsApp Business consists of a series of boxes that you can complete, if you wish, are the following:
- Photo: If you want to change your business profile picture, click on the current photo.
- Company address: the address, in words, of the company. Filling it in text does not update it on the map, which works separately. If you want to locate it on the map, you must click Choose a location on the map.
- Company category: Choose which category best represents your company (food, banking, beauty, entertainment, education …)
- Company description: If you wish, you can add a text, which can be long, talking about your business.
- Business hours: A very useful information for customers is business hours. You can choose between always open, by appointment only or personalized.
- Email: Enter here the email address you want customers to use to contact your business.
- Web: You can add up to two web addresses related to your company.
Following all these steps and filling in the spaces of the last point, just click on “Save” . From now on, your company’s account in WhatsApp Business has been completely created and ready for use.
How can we verify our WhatsApp account for business? What is its price?
Having a verified profile on Whatsapp for business is extremely important for companies, since it guarantees that it is a brand with a certain level of prestige and recognition; In addition to indicating that the account in question really belongs to the company that it claims to be.
If you’re wondering how you can verify a WhatsApp Business account , the one who leads the baton is WhatsApp itself. What must be done, in an essential way, is to follow each and every one of the steps indicated in the previous section, since it is the only way to give all the important information of the company and leave it registered. From there, the rest is waiting for the company to act .
The team behind the app is responsible for making a manual selection of the profiles that must be verified, checking:
- The influx they have
- The number of users that interact with them
- The prestige of the brand they represent
- Many others more factors
Due to this, the only method with which to accelerate this user validation and achieve that distinctive seal is to work to offer the best possible communication through the profile . In addition to this, it is also important to increase the number of customers and billing , since these are factors that influence the decision when granting or not the verification.
For this same reason, there is no set price to obtain this distinction, nor to maintain it. Companies cannot pay to validate their WhatsApp Business profile , since it is a process that is in charge of WhatsApp. Your team is the one that decides based on the values that we have indicated, and others that are also important.
Unlike other platforms designed for professionals, and similar to what happens on Twitter, in WhatsApp for Business, money does not count , nor does it elaborate any form. It is the company that offers the service that is responsible for reviewing case by case from time to time to determine what to do.
What differences exist between the Whatsapp app and its version for companies?
The doubts about what differences exist between the WhatsApp app and its version for companies , Business, are quite common. To settle them completely, we will review everything that the latter offers and does not offer the usual for domestic users.
Here you have everything that is different in Whatsapp business in terms of information to be provided to potential customers:
- Separate the personal account from the professional , with two different numbers for two different applications.
- You can give a real address of the company . In fact, you can also give your exact location on a digital map.
- You have the option of marking a business schedule so that they know when to contact you, in addition to raising other ways of contact alternatives such as mail.
- You are given the opportunity to give a detailed explanation of your business , so that anyone who visits the profile can find out well.
Now, we can see all the tools offered by WhatsApp for business and that do not exist in the normal WhatsApp application:
- Quick response tool: Through this, you can store a list of automated messages (phrases that you can record previously and adjust to your liking) so that it is only necessary to write a word or letter of these and make them appear. In this way, entering a “ Greetings ” can become “ Greetings from the company team EXAMPLE ”.
- Receiving message : In the event that a user first writes to the company account, or if a period of two weeks has passed since the last conversation, this standard text may appear automatically. It has several configuration parameters, allowing you to add up to 200 characters including emoticons.
- Automated messages: in case a message is received After business hours or when you are not available to attend for any reason, the phone will automatically send these messages as long as it is connected to the network. Again, it has a maximum limit of 200 characters.
- Content statistics: Although it is the most limited of the functions, it allows you to have control of all the messages that have been sent, like those that have been received, have reached the recipient and have been read from our profile. A complete record of the communication made.
At the level of functions and options, WhatsApp Business is much more complete than WhatsApp . It specializes in providing business facilities, continuously updating to incorporate more additions of interest to business owners or those who carry communications.