How to create and manage a successful Facebook Fanpage for your company or digital business? step by step guide

A fan page is one of the most powerful marketing tools you can use today. For any social media expert, coming up with a brand positioning in social networks is unthinkable without the creation of one of these profiles.

Managing a fan page perfectly requires certain knowledge, not everyone can do a job like this, but it is true that anyone with enough desire to learn can investigate and master the facet of community manager in a good way.

In this article we are going to show you how you can create and manage a fan page on Facebookso that you can make the most of all the benefits that it brings to your business directly and indirectly.

What are the benefits of creating a Facebook Fanpage for your brand?

The benefits of creating a fan page on a social network are many, most of them focused on brand identity, but also in terms of sales and conversions, because the number of tools you will have with it are countless:

increased visibility

To begin with, social networks are currently more visited than television. Every day millions of people use their mobile from the moment they wake up until they go to sleep, and more than half of the time they are stuck in their Instagram, Facebook, Twitter and other accounts..

This means that by creating a fan account on these social networks you will be exposing your brand to a whole host of users who daily share their lives on them. Also, with this you will also access a large number of tools such as sponsored post serviceswhich will allow you to create advertising campaigns to grow your profile.

Direct contact with your audience

When a person finds your fanpage profile, they will be able to send you a message directly to your inbox on the platform you are using. This makes it an excellent way to maintain direct contact with your clientele or audience, which is very useful to create personalized customer service or so that the user can make a purchase through this channel.

Generate brand image

Your fanpage profile will be basically identical to a normal account, in which you will be able to share content of all kinds with your followers or contacts. If you are smart, you create a content plan that gives value and meets the needs of your audience, you will generate an excellent image for your brand.that when people see it they know that behind it there are people who know what they are doing perfectly and are not just looking to sell for the sake of selling.

Steps to create a fan page on FB for your business or brand

Creating your profile as a fanpage on any social network is quite easy, basically the process is very similar to creating any other profile. What you must do is simply follow the steps that we explain in this section:

Create the page on Facebook

To create a fan page on FB you simply have to have a basic account on the platform. Once you have it, you must log in and follow these steps:

• Once you have logged in you must click on the arrow pointing down in the upper right corner and select the option “Manage Pages”.
• Once here you will see all the pages of your account and if you do not have any the option will appear “How to create a page”which you must select.

• By doing this you will be starting to create your page. The first thing you will be asked is to specify if your account is from a company or from a community. When choosing the option you want, you will have to fill in some fields with the name, address, sector and contact information of the brand or company in question.
• After clicking on “Save” your page will be completely created and you will be able to search for it among your pages.

There is another way to create a page without previously having a account as a Facebook user. You just have to go to Facebook Business and click on “Create a Page” and you will be able to open a completely business or branded account that is not linked to any other profile.

The steps are identical to the ones we just explained:

complete your profile

Once you create your page you cannot leave it just like that, you have to complete your profile with the graphic resources and the necessary information. For this you will have to:

• Upload profile picture: This will be your visual identity or at least the most important aspect of it. It is an image of 180×180 pixels in dimension. The best thing in these cases is to put a logo of the company or brand.
• Cover photo: The banner for Facebook pages must be 851×315 pixels.
• Choose a template: The platform began to implement the inclusion of templates in company profiles, which are customizable so that they highlight certain content of important interest over others.
• Description: Finally, you must provide a detailed description of what your company does for the information section, which will be displayed by your followers the first time they enter it.

Tips to correctly manage a Facebook page with good engagement

You already have your Facebook fanpage created but it will not be successful out of nowhere, now you have to work on it so that with it you can achieve all the clients you need so that your venture or company goes viral and everyone knows and recognizes it just by seeing its logo.

Create content plan

A profile on any social network, whether natural or legal, is created for the purpose of sharing our experiences and knowledge with others. This is something that we cannot forget because otherwise we will hit a huge wall..

The first thing you should do, even before you even create the fan page, is to think about the type of content you are going to share and dedicate yourself to creating it so that when you launch the page you can publish content regularly.

To do this, you will need to make a content plan detailing aspects such as:

• Content you are going to share: can be informative, advertising or opinion. Each one has a clear objective, and the decision will essentially depend on your strategy, and what you want to achieve with it.
• Define the days and hours of publication– You don’t need to post content every day to be relevant, you can start by sharing posts two or three times a week. What is important is to never break the regularity of the publications.
• Content Format: Facebook allows you to share images, videos and podcasts. You can combine the three but there will always be a dominant one, you must define which one it will be and make content in it so that it is ready to be shared.

It is recommended to always have content created to publish without interruptions for at least a month. So if you want to post 3 images or videos a week, you should start by creating those 12 pieces of content..

Use all the resources and tools of the platform

When you create a company account on Facebook, you are also accessing a series of tools that will allow you to get to know your audience better, as well as connect better with them.

That is why we recommend that you learn to use functions such as:

• The polls: you can launch polls on the topic you want and set the options for your followers to give you their opinion. The potential of these is invaluable, especially to know how your followers think, which will allow you to create, for example, create a best buyer person.
• The stories: horizontal posts that last only 24 hours and then disappear forever. Surely you already know them, these are one of the types of publications on social networks with the best engagement, especially on Facebook and Instagram.
• the carousels: another very interesting format that outperforms the normal posts we make on FB. In addition to this, they offer you a creative way to present all kinds of content.
• Covers with video format: In addition to the banner mentioned above, you can also set a video as a cover. A way to present your brand that generates much more impact and professionalism.

Use Facebook Analytics

Another tool that you should use yes or yes in a FB fanpage is Analytics. This is a tool that shows us exact statistics related to the way people interact with our page. In it we find information about; number of followers or likes gained and lost per day, number of reactions your posts generate, number of comments, number of times your profile has been viewed and a long list of information.

If you are not related to it, it is important that you begin to learn to interpret the metrics of Facebook Analytics since with it you will know with greater precision the growth of your brand, as well as the results of your strategies.

Collaborate with other profiles and brands

The first thousand users are difficult to achieve, much more so if you close yourself off to apply your strategies and do not accept help from anyone. Social networks are for interacting and collaborating with other people (which are social networks for a reason, if they were not individual networks in which you interact with bots).

When you are a page with a few months of life on FB, your reach and relevance within the platform is very small, so the number of people you can attract at that time will be few.

When you collaborate with other accounts you are connecting with the audience that someone else has already achieved and vice versa. It is clear that you will not collaborate with your direct competition, but with others in the same sector. For example, if you are a gym training clothing store or brand, collaborating with a training center would be ideal to attract new potential customers who will be directly interested in your product.

Offers good customer service

The attention you offer to your followers is very important to create both a brand identity and a good reputation among all your followers. This will make them feel really valued, as well as satisfied to find a quick answer to their questions..

For this Facebook allows you to create automatic responses in your chat. Thanks to them, when a person sends you a message, they will automatically receive a previously designed responsewhich can be a welcome message, a greeting or information about a service or offer that exists at that time.

However, automatic replies are a temporary solution since later a person will have to give personalized attention. Facebook also gives you the possibility to create chatbots, which are intelligent programs that can give more specific answers to certain questions, but for that we will have to wait a few months.

Interact with your fans

As its name indicates, this is a page to accumulate subscribers, so you must be dedicated to them. You must be clear that your content will revolve around the needs of your audienceand to know them you will have to interact with them.

For this it is not only important to offer good customer service, but also to play and debate with them. Respond to a few messages or comments on your posts and you’ll learn what people think of your company and its products.

Make contests and trivia that generate a lot of interaction. Remember that you are creating and leading a community of Facebook users, it is important to maintain harmony in it and create an environment where everyone feels comfortable so that they want to let their friends know you too.

It is useless to have a large number of followers if you do not exploit their potential by making them comment, follow your links and react to everything you post, this is what Facebook wants you to doand it is therefore what will generate success within the platform and will make you position yourself better than the competition.

Create ad campaigns

Advertising campaigns are a whole world and you will need to know certain things before you start using them, so if you haven’t yet learn with us the most important thing to master Facebook advertising.

The truth is that they are essential, because this is the most powerful tool that you have access to in your fanpage profile. With it you can promote your publications so that they can be seen by people in a certain geographical area even though they do not follow you on the platform.

Surely you will understand what this means:

The visibility that you will gain with it is invaluable, and you can literally grow your brand exponentially with them as you will go from not being known to being seen by millions of people.

Also, It has other very useful advantages such as:

• It’s cheaper: Social media advertising is considerably cheaper than conventional advertising in any other media.
• Customizable budget: you can determine the number of people you want your message to reach and based on this plan campaigns with budgets that fit your economic reach.

Empower yourself with Instagram

Facebook bought Instagram a few years ago, so both platforms are somewhat linked, to the point that paid advertising from the former can be viewed on the latter. Thus to enhance your strategy it is a good idea to also create an Instagram profile and sync it so that posts on one are shared on the other as well.