The arrival of social networks revolutionized everything, including the way of doing business. Today we all belong to a cyber society. Platforms like Facebook, Twitter, Instagram and YouTube have become a source of power for everyone looking to take their business to another level.
With this, it is important to know how to manage and manage social networks, since they can certainly also lead you to failure. So to take advantage of the benefits they bring, we simply have to go in the right direction . It is also essential to have well structured strategies that help you identify where your target audience is.
Today we ask ourselves What should we do to have a successful digital business? To help you enter this world and to provide you with the necessary tools, we have prepared the following article with key points that you should have in account Come on!
Index:
The importance of online marketing for your digital business
Before knowing the importance of marketing for the online business model, it is essential that we know what it is. Digital marketing, also known as marketing 2.0 is simply the unification of all technologies in the network to promote products or services.
It is no secret to anyone that companies face a globalized world, with business, political and socio-economic challenges that demand attention and communication. This implies that both the public and the consumer demand increasing information about what is offered to them. This is why companies have been forced to find new ways of being present in the client’s mind, and what better way to take advantage of the Internet.
The fact that a company is on social networks gives you the possibility of having more visibility and transcendence of the brand than you could have with conventional advertising. Now, how important is this for a digital business?
Without a doubt the importance lies in the fact that it is a key piece for the development of the company, especially nowadays where everyone is immersed in the Internet . Digital marketing allows you to know more directly the profile of the target audience, to know what their needs and desires are in order to satisfy them quickly and be able to compete with the rest of the companies.
In short, it is an excellent way to show users the best face of the image of the company, business or a person. It is also a springboard to achieve international brand recognition.
Tricks and tips to manage your company’s social networks online like a professional
The fact that the digital world is a good field for your venture or company does not mean that this will be successful because online sales have many challenges, some of them very particular.
So before revealing the advice, ask yourself these questions:
- Is it feasible to sell my product online?
- What does my customer earn by buying online?
- What kind of store should I have to achieve success? ?
- Who could be my strategic partner for distribution?
If you already answered these questions and you are clear about your business model, here are some tricks so you can refine details and open your doors to virtual clients.
Know your target audience
The most important thing is to know the audience you want to address, because as you know each one has different needs so the content will be different when communicating. It is not the same to sell to a man than a woman, for example. So identify what your target is to know which segments you are going to focus on.
To do this you must conduct a market study, what is this? It is the easiest way to identify and know key points of your client group. The process consists of a first contact with people through surveys, tastings, recognition with other businesses, etc. It goes without saying that the base of the entire tower that you are about to build is this, it includes all of the following, if this fails your model will fail.
You must know the demographic features (age, sex, place of residence, social characteristics, occupation, income, presence in social networks and others). The result of this will help you position yourself and attract the right customers quickly.
Work a high value lead magnet
A lead magnet could be defined as a free gift of value given to the user, An example could be a discount for online purchases in your store or a mini version of what you will sell more ahead. With this you will not only be able to leave your contact information, but it will also allow you to carry out advanced actions that will help you boost your sales funnel.
Without forgetting that it is a way to give them a bite of what you sell. This is the easiest way to capture more potential customers. Besides that it offers you a very good advantage, and it is the fact that it gives you access to a database of people interested in what you offer.
Choose the most suitable channels for your company
The success of your business does not depend on your being on all social networks but on the one that best helps you reach your goal. This is a very common mistake that companies make. We must know and know very well the platforms on which we are going to position our entrepreneurship, this also depends on market research. Analyzing in which your company or brand should have a presence is the main step to identify the meaning that it will have.
Digital media can be more than your communication channel, it can be one that helps you grow. So let’s see a little that offer the main networks where your business should be according to the interest that it marks.
- Facebook : It is not a secret that this is the network that has the most monthly active users in the world, because it has powerful advertising. But beware, this does not mean that it is the only one. Mainly it works very well for consumer markets or for mass market companies.
- Twitter : Although at the time it was a great feat, as a business model it does not have much reach. Despite this, it is good for those models where you have to have a high interaction with users, for example for telephone companies, banking services, media and the like.
- Instagram : is a network that has the ability to share content dynamically with photos and videos. It is compatible for SMEs and large companies, as well as for mass or business markets. His model is related to fashion, health, food, lifestyle, sport, technology, among others. This offers a great advantage and is that it offers you the possibility of positioning your business in a particular geographic location. So if you want to try and go beyond your borders, this will help you.
- LinkedIn : This network even though it is a little unknown by some, It is perfect for the business sector. It handles very well with the financial, IT, industrial and technological sector. This is a leader in the business-oriented relationship of B2B companies. So if your goal is other companies, it offers great networking opportunities.
- Youtube : This interface is the second most used behind Google, it is Extremely useful for companies that must generate content continuously or want to strengthen their brand or business with an imbound strategy. In addition this works very well for search engine optimization. If you want advertising for your products, it will be useful to promote them here through an exchange for example.
- Pinterest : This option is similar to Instagram, only that It focuses more on everything in the female audience and goes well for those models immersed in the world of fashion, beauty, care, crafts, travel and others. But to be in it you must have a very striking graphic material, because its magic lies in having a good image.
It should be noted that the selection of this also depends on the country where you are, since some countries handle more than others. All must be connected to your website, if you have, to carry traffic to this one.
Optimize your social media profiles 
Your profile on a social network is your cover letter. As they say “ a picture is worth a thousand words “, and here everything is based on visual content, so you have to make the most of this. A profile must have all the information of your company; the logo, the name, the location (if you also have a physical store), the url of your website, if it has one, and a little story to tell about you or your brand. Anyway, everything that serves to make you known.
So the company has a reputation an incomplete profile and meaningless can convey a bad image. When optimizing it, it is important that you take into account the privacy settings, regardless of whether it is a personal or commercial brand, you must have public publications, so any user who sees an ad of yours or recommendation I can go to your profile and see your content, so if you find it interesting I can give you a “ Like ” or a “ Follow “.
Develop an effective social strategy
Currently, most companies have a presence in social networks, but many of them are not clear about their business strategy, thus having too much improvisation. They are only focused on joining what is fashionable leaving Social Media plans forgotten, and if you don’t believe us, check out IGTV.
You should know that to sell it is important to have an effective strategy, because the most important thing for this is to generate a flow in the networks in which you are present. To gain an edge over the competition you must involve your target audience, communicate effectively with a clear vision and fulfill your marketing purposes.
Use Social Media tools and managers
To know if we are doing things right it is essential to have tools that help analyze your effectiveness, this will help you know how many people liked your page in the last week, how much reach You have had in the last month, how many users you have reached, how many people have shared your post or message, among others, in a few words they give you an overview of the results of the accounts.
Some other social network tools and managers also help you organize and facilitate your work, since they offer you the power to optimize time by helping you schedule messages with date and time.
Post valuable content
You have to be careful what we say, do and publish. Bad publication can achieve the wrong effect. In order to determine what we are going to disseminate, we must be clear about why, for what and what we want to achieve, that is, where we want to reach. If you define this you will know what content you must create to fulfill your mission.
One of the basic rules when communicating so as not to move your audience away is publish valuable content, that is relevant and that is consistent with what you offer, do not publish things for not leaving.
Take care of what you publish on social networks
Just as it is important to know what should be published, it is also important to know what we should not spread. Do not fall for the fact of finding fame at any price and take care of what you want to achieve as a brand.
- Do not get involved in sensitive or controversial topics such as religion or politics.
- Do not copy yourself from other brands, always be original and create your own content.
- Bad spelling can damage your image.
- Do not make filler publications, if you have nothing to say, you better say nothing.
- Do not underestimate the importance of design, remember that it is a key point.
How often should I publish on social networks?
Organizing is the best way not to waste time. Create a calendar about the publications you will make each day with their respective schedule. When doing so keep in mind that the idea is not to saturate content because the audience is bored.
- Facebook: For the big brands, publishing only once a day is more than enough, as these already have a great reach. However, for small businesses it is recommended to publish around 5 times a day.
- Twitter: The minimum number it’s 3 tweets per day , but to always be present the ideal is 5-10 tweets a day.
- LinkedIn: In this platform it is advisable to be a post from Monday to Friday.
- Youtube: At least one video per week, but if you want more they can be 2 or 3 weekly videos.
- Instagram: This is a bit more strict and therefore you should be more careful, at least one publication should be made daily and at most 2 . The best schedule is at 9:00 AM, 2:00 PM, 4:00 PM, 9:00 PM and 2:00 AM.
Use the hashtags to reach a larger audience
If you want to position yourself and get more customers, start using the hashtags. This is nothing more than a word preceded by a # symbol. Basically this helps to group content under the same tag, example: #InternetPasoaPaso. What is this for? Help people find you easily, gain reach and create a trend.
You can create them to differentiate yourself and create a sense of belonging or you can use an existing one and take advantage of the reach they have had to attract new followers.
Don’t focus just on selling 
Another of the most common mistakes of many companies is that every time they launch a campaign they do so with the intention of selling something to their audience. This is not always good, there are times when it is necessary to make announcements to educate consumers .
A clear example of this is what brands like CocaCola or MasterCard have done for decades. Instead of telling you to use your product directly, these show you the good and pleasant moments you can live using them . This is what is known as «lovemark», which is when a brand creates such a strong connection with its audience that they feel emotionally attached to it.
List of management tools to program your social networks
As you have seen social networking is not an easy task, since managing them comprises a very complicated world that takes a lot of time. So having suitable tools at hand could help you get better results. As you know in the market there are many, but here we name the 5 best ones.
Hootsuite
This is one of the best tools, in fact it is number 1 in the world. It offers a simple interface with very useful functions, with it you can control Facebook, Twitter, Instagram, WordPress and other accounts. You can schedule posts, include links and shorten them, upload photos and even monitor comments.
SocialOomph
This is specialized in the management of Facebook and Twitter. It will help you in the programming of tweets and content, in automating changes of state in the profiles and pages, monitoring of keywords, automatically deleting messages periodically private and others.