How to publish an article from the LinkedIn online text editor? step by step guide

Currently not having a active LinkedIn account, means giving up various professional and business opportunities in the online environment. Since, this platform is the most famous of all for get in touch with brands and companies looking for labor synergies.

This is why, for many people, now it is essential to have a profile in this professional social network, in order to be able to interact and interact with other workers in their sector. Thus, LinkedIn allows you to search for suppliers, improve your personal brand, network, gain visibility and attract traffic to your websites or blogs.

But, to obtain all these benefits from the social network, it is important to put into practice certain tips to stand out from the other members. One of these tips lies in post constantly and that is why, here we will explain how to share an article from the platform’s online text editor.

What are the advantages of publishing articles with your professional network on LinkedIn?

Just as this social network is of great help to Search for a job and get the attention of interviewers to win a position in the company of your dreams, too it is ideal to develop a networking strategy easily and for free. Taking into account that one of the best advantages of LinkedIn for this, it is based on the publications that allows sharing through any profile.

Therefore, LinkedIn posts are one of the best advantages that this professional social network brings to its users. But unfortunately, many people are not aware of this and miss out on such an opportunity.

Therefore, it is worth considering what are the main benefits of publishing articles with your professional network on this website and, consequently, choose to make publications that allow you to capture the attention of your potential audience.

Here are the most interesting pros about it:

• the same social network has a blogging platform known as “LinkedIn Pulse” and gives you the opportunity to write your own articles in this way, get the most out of the social network.
• East text editor has the basic tools necessary to get quality resultsas well as in wordpress, for instance. Considering that, allows you to publish up to 125,000 charactersuse bold or italics, underline the text, add a headline, place a cover photo or video, use lists or links, etc.
• The employment of LinkedIn Pulseis a perfect complement for gain greater visibility and increase your reach within the platform. Since, the publications can appear in the feed from users who are not directly connected to you.
• It is an ideal functionality for grow your community on LinkedInsince it allows you to increase the number of contacts in the social network. This, thanks to the fact that those people who are not even part of your first level contacts, will be able to view your articles and until you add them to your network.
• As well as increase your visibility, allows you to have a greater community, it is also a key factor to increase your influence on the platform and thus, become a benchmark in your sector. Since, due to the great reach they can take, they will have a greater resonance among the public every time you share new articles.
• Thanks to the fact that these publications promote the growth of your community and are essential to transform you into a benchmark in your sector, They will help you improve the trust that your brand inspires among the other members of the social network.. Obtaining in this way, followers faithful to your values.
• Yes, even if you have one Web page and you still don’t have a blog, you can take advantage of this LinkedIn feature to turn it into it. That way, you will draw the attention of other users to link traffic to your final web pageso they can dig deeper into the content you share.

Is it better to use the LinkedIn editor or an external one?

Now, regarding the use of a external editor to publish articles on LinkedIninstead of using your own editor; a great dilemma arises on the part of the users. Which, do not know if it is best to use LinkedIn Pulse Y take advantage of all your tools or, by default, use an external editor out of simple habit and comfort.

Given this, we point out that the fact of using the editor that LinkedIn provides, allows you to take advantage of certain benefits that, with an external editor, it is impossible to achieve so easily. One of these benefits is that the articles produced through LinkedIn Pulse, they become part of your profile automatically. Considering that each new update will be seen directly in the section “Articles and activity” from your profile.

In addition, from that same section, the article published may be commented, shared or recommended by all users who enter your profile on the platform. Which, apart from that, will be able to access all the texts that you have shared before, just by clicking on the link “See all articles”. Additionally, these publications will also be shared in the feeds of your contacts and followers, having a greater reach by issuing notifications every time you share content.

Thus, unlike regular updates, the visibility of these articles it will not depend on the action you play on the timeline. As if that were not enough, another distinguishing factor of using the LinkedIn editor instead of using external tools is that can help you rank on Googlethanks to has the ability to show you outside of LinkedIn search engines.

In this way, the texts published under this condition will be quickly indexed to take advantage of external searches, as long as you have your profile configured to be “visible to everyone”. With all this, the online text editor belonging to LinkedIn It will allow you to enjoy advantages of great importance.

Which we will see below:

• Differentiate yourselfcompletely from others professionals in your sector.
• Expose your professional value, highlighting your work experience and all your knowledge.
• Capture the attention of potential clients or employers, through what you show.
• bestow greater attractiveness, value and notoriety to your online profile Social.
• Gain visibility before you network of contacts and general audiencewithout an abominable effort.
• enhance your personal brand to achieve your professional goals, from new opportunities.
• To have your own blog within the platform, so add value to your content.
• Acquire better positioning, both inside and outside the professional social network and especially in Google.

Learn step by step how to publish an article from the LinkedIn online text editor

Fortunately, Posting articles on LinkedIn Pulse is hassle-free. Taking into account that, before proceeding, it will be necessary change your account language to activate this functionality, in case you have not used it before.

So, below, we explain the step by step to follow:

• Initially, Log in into your account in the professional social network and at the top of the panel, click on the “I” icon to select the “Language” optionspecifically in the section on Bill.

• Followed by that, a new platform tab will open and from there, from proceed to change language to english from the dropdown menu, available in the “LinkedIn Language” section.

• Now, once said change is made, refresh the website and tap the “Home” tab at the top of the window. There, stand at the bar “Start to post” Y click on the “Write an article on LinkedIn” option.

• Once the above is done, you will be redirected to a new platform window and from there, you can start crafting your new item. Bearing in mind that this editor allows you to write with normal, bold, italic or underlined text, add links, write lists, add multimedia content, use quotes in paragraphs or sentences, place a cover photo, etc.

Tips for publishing articles on LinkedIn and strengthening your personal brand

In another order of ideas, not only is it enough to post content on LinkedIn through articles from its official editor to gain visibility and enhance your personal brand, since it is necessary take into account certain tips to be able to achieve a positive effect through these publications.

In that sense, here are several tips that will help you strengthen your profile on the professional social network and optimize your personal brand:

Get the most out of editing tools

In order to format your article to make it look much better, it is essential to use the editing tools that it offers you. LinkedIn Pulse. Either, accentuating the most important phrases of the content through bold, underlining subheadings to better explain the information or applying italics to those main ideas.

Additionally, it is also important justify the text and add links to your websites, in order to attract more traffic and achieve better positioning. Also lean on the bullet option to include lists that facilitate the reading comprehension of other users. You can even choose enrich your articles through images, videos or this type of multimedia content.

Use keywords in the title

It is important write the title in the countryside “Headlineand within it, use at least two keywords to achieve position your articles in the internal and external LinkedIn search results. Taking into account that, it is essential that said words are completely related to your field of work or niche and are relevant to your professional goals.

It should be noted that the keywords or keywords are cataloged as all those special terms with which it is possible to position yourself online, at the SEO and SEM level. That is, to be able to locate in the top positions within the search engines Internet.

Contribute valuable content

Another of the distinguishing factors of the articles that are published on this site, It is based on sharing content of great value for your community. Which means that beyond providing new posts to your contacts, it’s important that you focus on contribute valuable content. In this way, you will provide greater visibility to your profile and you can establish yourself as a benchmark in your sector.

In that sense, study your target audience and focus on facilitating topics with which you manage to satisfy said users, in addition to exhibiting or promoting your work and professional knowledge. Also, it is essential that you constant and post regularly Make a Difference.

Develop the content of your article like a professional

Just as it is valuable to enrich your articles through the tools provided by the platform editor itself, it is also important that you contribute the highest possible quality on your part. Which translates to use clear and concise language throughout the text, without showing long paragraphsin order to make it easier for readers to understand and motivate them to follow enjoying your future posts.

That way you can make it clear what is the value you offer as a professional, and what are your goals, as well as boosting the confidence of said people in you. For which it is also essential avoid misspellings or grammatical errors that overshadow all your professionalism.

More recommendations…

• In all articles you publish from LinkedIn Pulse, it is valuable that you always have clear your objectives and the public you want to address to capture their attention. Well, through these data, you will be able to discover certain “ingredients” that you will include in all your publications to distinguish yourself from the rest.
• If you believe, with total certainty, that certain contacts will find your newly published article interesting, do not hesitate to send invitations by direct message to said users so that they can enjoy your texts. Being decisive that you do it through a personalized message to cause a better effect.
• Apart from adding images in the body of the text, don’t forget to include a cover image. Since, this element is the one that will be displayed associated with your item when you publish it, when it is shared by other users, when it is shown in your contacts’ feed, etc. Therefore, through her you will have the opportunity to attract much more readers.