How to use hashtags to maximize the reach of your social media posts? step by step guide

hashtag It is a term that began to be implemented when the rise of social networks occurred. Translates as tag, and is made up of the pound symbol # followed by a keyword or a series of them.

Twitter was the first platform in which the use of them became popular and, since then, many users They have taken advantage of it on different networks such as Instagram, YouTube, etc..

The use of hashtags in any plan marketing of networks, it is very effective to achieve visibility in the search engines of any network. Therefore, we will teach you how to use hashtags to maximize the reach of your social media posts.

What is a hashtag?

It is a keyword or key phrase that users use in social networks to classify content.. With it, it is much easier to search for information according to certain topics. In addition, it allows for greater interaction between content and users interested in that topic. It is composed of the # symbol followed by the keyword. Just write a hashtags in any search engine of a networkand you will be shown the topics related to your search.

In this way, it can be said that the hashtags They are an effective communication tool., which allows classifying or identifying certain content. They serve as a kind of hyperlinks made other content related to the topic sought. Added to that, the person can use different hashtags to filter your content much better and thereby help interested readers locate it effectively. If you can get many use your hashtagyou will increase your visibility in networks.

Why should I always include hashtags in my posts?

There are a plethora of reasons why the use of hashtags in your publications is very effective.

To explain it better, we leave you a list about it:

Improve your visibility on networks

This is the main reason why the use of this resource can be very beneficial for your profile. If you choose the hashtags suitable according to your type of publication, you can reach a large number of people and increase your visibility on the networks. Remember that they are a window to other users, so you must be smart when choosing them. Don’t write random tagscheck carefully which are the most used related to your content and place them. You will be surprised by the results!.

Increase interaction

According to a report prepared by the team of Twitterthose accounts that take advantage of the hashtags they have a 50% increase in their interaction compared to those that do not. Apart from that, its use was shown to have a direct impact on the number of retweets. This means that, effectively, as it helps your content to have more visibility, it also improve interaction.

They help build your brand

If you brand focuses on the sale of products or services, the correct use of hashtags It will allow you to make announcements of launches or offers reach a greater public. Consequently, interest in your business increases and it helps to consolidate your brand.

Make it easy to locate your audience

Another aspect that very few take into account regarding this resource is that they are very effective at finding your target audience or find your target audience. More specifically, they make people locate you. How to do it? Easy. Using the same hashtags as them. It is an ideal strategy particularly in Instagramsince users can follow hashtags and see all the publications that are made around it.

Learn step by step how to boost the reach of your publications with hashtags

Once you have present the importance and benefits of using hashtags for your brandNow is the time to start using them.

Below we explain step by step how to boost the reach of your publications with this resource:

Don’t overdo it

The digital marketing strategies are constantly changing, because they adjust to the behavior of people in the networks. Previously, the idea was that the more hashtags used in a publication, the greater the chances of increasing the scope.

However, this has changed. It is not necessary to use a large number of them to improve your visibility. The really important thing is that you choose the right ones and that they can have the greatest impact on your content. For example, many marketers like Romuald Fons recommend use widely used tag variants, because the possibility of improving traffic is greater. The reason is that the higher the interaction, the more difficult it is to position yourself due to the high competition.

Combine low and high competition hashtags

In connection with what we explained to you before, a better idea is to make a combination of low and high competition hashtags. This way you have a balance between both and your profile can improve its visibility. In the case of Instagramto correctly choose the ones that are of your convenience, you can write a hashtags and you will be able to appreciate that before finishing writing it, a list is shown with the most recommended ones, the number of users that use it and much more.

Take them into consideration and use them. Without a doubt, it is an excellent idea on the part of the platform, so that its users know the variants of a certain theme and apply them. This is a very useful tip for small accounts with less than 5000 followers., who are just starting out but want to scale their visibility. Apart from that, it applies to practically all social networks.

Use the recommendations of the platform

All social networks that take advantage of hashtags, offer recommendations around the same topic for all those who are consulting it. So, pay close attention to them so that choose the ones that best suit your content. ideal is take advantage of recommended tags with little competition but that they are highly consulted by users. In this way, new people can find your profile and follow you.

Pay attention to influencer posts

Influencers are a great starting point to start a hashtag study for your posts, because they are people with high traffic of people in their networks. So, one recommendation is that you research the influencers that belong to your niche and from there get ideas about the hashtags that work best.

Take note of the tags they use the mostas well as its frequency. In case you want to make the job easier, you can use tools like Hashtagify.me. Through it you can locate keywords on Instagram and Twitter that are used by influencers. With this you will have an idea of ​​the most important figures within your niche, so that you can study them and take advantage of the topics they talk about the most and apply them in your own account. Of course, keeping the originality.

Check the trends

This is another valuable tip to boost your brand through hashtags. Whenever there is a trending topic, analyze it and study the best way to talk about it by linking it to your brand. That way, you get your visibility increases by having a presence within a topic with many interactions. Whenever there is a topic trendare produced hashtags related to him. Put them in your posts!

Adapt the hashtags to each social network

Remember that each network works in a different way, so it is essential to know both this aspect and the way in which the public uses it. Once you have it clear, adapt to it. For example, the use of hashtag on twitter is more related to a topic of conversation or group of people. On the other hand, the use of hashtags in Instagram They focus on the description of the contents.

How many hashtags can be used in the main social networks?

Each social network has a maximum limit of hashtags that can be used. However, this does not mean that they are recommended. Excessive use of them can be a double-edged sword.

Therefore, in the following list you will get the limits on the main networks, along with the recommended amount in each case:

• Instagram: Maximum of 30 hashtags per title. It is recommended to use 9-15.
• Twitter: whoever they are, without exceeding the limit of 280 characters. It is recommended to use 1-2.
• Facebook: there is no fixed limit. It is recommended to use 1-2.
• Youtube: limit of 30 characters per tag and 500 characters total. It is recommended to use 3.
• LinkedIn: there is no maximum limit. It is recommended to use 1-2.