Social networks have had a growth since its launch, so much so that, today they have become one of the most important tools for any company or independent professional >.
This is because they are platforms where you can interact with a large number of people in an easy, fast and free way, which will allow you to make commercials about your business or entrepreneurship and that these can be seen by many people.
However, not everything related to the use of social networks is positive, there are also some problems or disadvantages that this can generate. That is why we present here what are the advantages and disadvantages of this type of tools.
Index:
Main social networks used at the corporate level that best result in our business
Social Media has become one of the main means of communication at global level of the 21st century, today there is no world trend that does not go through social networks. Due to all this, these applications have become one of the best tools for companies when they want to attract customers to their businesses , from in the same way it allows to create a community of followers that support its quality.
That is why we currently see that the majority of well-known brands worldwide play an extremely important role in social networks , where they daily promote their brand and their new releases. The same happens with independent workers, be they artists, singers, journalists, soccer players, who use media such as Facebook, Twitter or Instagram to interact with their followers and at the same time and show new things to help them raise your popularity and get more fame.
These applications have become one of the most important tools of the 21st century, since they are the main communication channel between companies and people, help increase the brand recognition, allows to create new brand opportunities, gives more credibility , improves positioning and increases brand loyalty, all these factors have been causing more and more businesses to be included to this media to use it as an advertising tool.
But, it is important to clarify that not all social networks launched to the market provide positive results when you want to use them as means of advertising for the business . That is why here we present the main platforms most used in the world and the one that gives the best results when associating it with any type of company.
Without a doubt Facebook has become number one at the time of providing positive results to the companies associated with it . So much so, that on this platform you can create your own business profile where you will have advanced tools that will help you monitor your own business. However, you should study your business market and see if it is worth using this social network for it.
WhatsApp Messenger
This application of Messenger (instant messaging) has become especially Spain in one of the most used social networks when you want to make publicity either to your brand or to a product in general . In addition, it has become a communication channel to sell different products , whether in different WhatsApp groups , friends or family.
Twitter is one of the social networks currently used by large companies and public figures worldwide, It is due to its great capacity for communication and also allows you to carry it out in a matter of seconds. It also gives you the ability to publish content of all kinds and in large amounts of volume, and unlike other social networks allows you to create closer relationships with the other users of the site.
This platform has now become the fashionable social network, it is very difficult to get a person in the world who does not have an Instagram account . In addition, it is one of the platforms with the most active young audience. Therefore, it has become an excellent tool to promote youth businesses through quality images and videos > with which you can obtain a high rate of interactions. Although it is not the best network to position a business, it will surely help you make yourself known or make your brand known.
YouTube
If you want to get to know yourself through videos you can do it from YouTube , a platform where you can upload a lot of videos daily to either promote your company or your own personal brand . Currently this social network has many YouTuber, that have begun to take full advantage of what this website offers.
Now if what we are looking for is a much more professional profile, then we can use Linkedin , a social network that has become the leader for companies that have a B2B business model. This does not mean that it does not work for other types of businesses, since it also has a means of communication where you can give know your brand or your image . However, if you have another type of project other than the B2B business models, we recommend using another social network.
Google +
Despite being one of the least used social networks, Google + manages to get great traffic and have great visibility , which is what today any entrepreneur or company looking for. Therefore, it is not bad that you try to test on this platform and prove how you are doing.
A social network very similar to Instagram, although Pinterest is not currently used, it still has a large number of active users. Therefore, if you know how to label each one of your publications surely you can get excellent results if what you want is to make yourself known.
What are the advantages of social networks for companies and professionals ?
The use of social networks has become the main tool for independent professionals, as well as for small and large companies worldwide. And it is that these sites are not only used for the purpose of entertaining or having a pleasant time on them, but quite the opposite, today there are many users who use these platforms to promote and sell some kind of product.
In this way, here are the main advantages of using these social networks for your business:
It helps you improve your personal brand
Currently social networks have become the main medium where the famous curriculum is written to get a job. All this has made the classic paper curriculum remain in the past. You can say that the most demanded areas are related to social media and digital marketing. All this has made the value of the personal brand on the Internet begin to take great value.
Differentiate yourself from the brand
Another advantage that we can obtain with the use of social networks is that it allows you to differentiate yourself from other brands in a very simple and economical way. Therefore, you simply have to take care of creating a completely new and attractive design to start highlighting before the competition. Keep in mind create designs in images, since people currently prefer just watch an image that a video.
Advertise without any cost h3>
Being able to have accounts like Instagram, Facebook or Twitter will allow you to advertise your business completely for free. However, there are channels like Google Adwords, which have a fairly cheap cost and will help you to make your brand known.
Be able to capture potential customers
This has become the main tool of companies and professionals , since social networks have become an ideal place to attract customers . Thanks to these platforms you can increase leads (prospects or contacts) in a very economical way.
Increase sales
It is important to clarify that companies seek social networks primarily with a goal, this is to increase sales of their products or services through them. However, it is important to mention that this is not the case in most cases, generally, it is estimated that companies only get to sell 14% of their products online. But, despite To this, these platforms are an essential point to increase face-to-face sales.
An ideal channel for the dissemination of your content span>
The main advantage offered by the different social networks is that it allows you to reach thousands of people in a matter of minutes or hours, which can make you get customers at high speed strong>. In addition, your brand can begin to be seen by thousands of people which will help you gain popularity in the market.
Instant Messaging
With the arrival of instant chats it was possible to replace the letter sent in physical or telephone calls , which causes a delay in the communication or a cost of money either in sending or in the telephone service. Thanks to technological advances and these applications, today you can implement this type of chat where in just seconds you can communicate with the person you want in real time.
What are the dangers and disadvantages of using social networks for companies and professionals?
Using the social networks service not only ensures good results, but you also take risks when interacting through social networks with people you don’t know, taking into account that there may be both buyers and fake sellers.
In addition, trying to sell through some of these platforms does not assure you of any success, especially since it has become a market with a lot of competition. That is why here we present the main advantages of using this type of tools.
Less personal contact
When surfing the net with people you lose what is personal contact, being a very important factor for some users, especially if they are very important jobs. In addition, by becoming a very comfortable and simple means of communication you lose the social skills that characterize every human being.
Los trolls
No one has said that wanting to sell or advertise online for your business or personal brand will be an easy task. Keep in mind that there are many trolls that the only thing that They seek is to entertain themselves with the efforts of others regardless of whether they harm people. Therefore, you should be attentive to these types of people who without a doubt can harm your reputation to others, whether with false comments or false accounts.
Lack of knowledge in social media regulations
Despite being a free and free application, you must also be governed by a set of rules, , which in many times can begin to bring inconvenience, especially when you want to make some publications that can be a Not very delicate Keep in mind that these series of standards vary depending on the application you are using, so it is essential to know what can be done and not in each of social networks that you drive.
They are a foreign place
Keep in mind that you cannot leave all the success of your brand in the hands of one or more social networks, especially because they are not yours. These are private businesses that at any time can go down and cease to exist, keep in mind that most of them usually work at a very high point around 5 to 10 years, and after that time usually losing its popularity. Therefore, looking for alternatives outside of social networks is a very good option.
A privacy configuration not very secure in social profiles
This is a problem that occurs in most applications of this type, which becomes a disadvantage for social media , since the configuration offered by these sites is not very good at all, is not optimized or 100% protected. Therefore, before surrendering to one of them it is recommended that you read in detail the privacy of it.
The use of personal and private images within the platform
Keep in mind that no image is private on this type of site, when uploading a photo or video to any social network you are sharing it with thousands of people, whether you know it or not. Therefore, you must be careful with the type of content you upload, there are many young people making use of them.
Impersonation of identity
This is one of the most sensitive issues in the virtual world, keep in mind that there are many people who are engaged in illegal actions on these types of sites, be it phishing . In this way, if you have a business site you can suffer some of these attacks at any time. Many people often create fake profiles imitating other brands to sell and scam, being something that can destroy your commercial success in just seconds.