When it comes to an ecommerce or a digital business of any nature, the importance of social networks is extremely remarkable. Since, they are the platforms that allow you to expose to the world the products you sell or / and the services you offer , managing to increase their visibility.
But, when managing social networks, you should not only publish what you are interested in publicizing, but it is valuable that develop a broader communication strategy . Taking into account that, these platforms also become a customer service channel and therefore, you can improve the credibility of users.
To achieve the best momentum for your brand in social networks, you can rely on tools and managers that are dedicated to it , being keys to move towards the path of success. So, we announce the best of them, right away.
What is a social media management program and what are they for? ?
Social network managers exhibit ease of use and therefore, are much more intuitive software than social platforms themselves. also have full automation and this basically means that they allow you to automate various actions and tasks within social networks, which do not even present the options to do it.
What are they?
A social media manager is a software that provides several functions that allow you to interact with social networks in a simpler way . Since, these tools have different characteristics that these platforms do not contain. For example, data centralization because with these programs, all social networks can be managed from the same program.
For these reasons, it is estimated that a social media manager is the best tool on which a Community Manager can be supported . Given that, these programs allow to centralize all profiles managed by a company or ecommerce from the same panel. Like, schedule new posts when indicated and also view all interactions from one place . Best of all, there are many such programs completely free.
For its part, it is valuable to note that not all social network managers have the same functions, so there are different types. This, especially, because not all companies or brands have the same requirements to boost their business. That is why, you can classify social network managers, in two ways : Centralizers and automation.
What are they for?
- Social network centralizers : As the name implies, its main function is to centralize all social networks from the same platform. Which means that, this type of managers serve to publish content and respond to your customers who contact you through any social network, from the same place. Having this way, the main idea that you use this program as the only interaction that you will handle with several social networks where you stay active.
- Social network automaters : Its main operation It is based on saving time, around the tasks dedicated to the effective management of social networks of any business; All through automation. Which means that, they have the ability to generate intelligent messages that they send to social networks from the website or blog you have entered. In short, they publish the posts on social networks at the most effective time and always keep trying to attract customers to your website.
What does a Community Manager do in social networks and what are its functions?
Basically, you can say that a Community Manager is a digital marketing professional who specializes in the use of tools and applications developed especially for the world 2.0 or the world of networks social . Therefore, in this way, it is responsible for managing these platforms and also, the new communication channels of any business that has a presence on the network.
In this sense, the Community Manager always takes care of managing and energizing a community of users in all social networks in which the company has a presence. Which means that, it can be considered as the direct link between the company or organization and its users or followers on Social Media platforms. Thus, the person in charge of giving voice to the online business and listening directly to all those who speak of said business.
Now, we highlight the main functions of a Community Manager, below:
- Know the community that follows a company or ecommerce , including the most active users and influencers.
- Develop quality content and interest to attract this community. This is done through post, videos, ebooks, tweets, infographics, etc.
- Viralize in all social networks, the content developed . You should know, mainly, the best moments to publish before a previous study.
- Interact and promote the conversation between users . Taking into account that, you should always speak on behalf of the company.
- Follow up and evaluate the results obtained on social networks . Commonly, this should be done periodically and from that point on, you can have a broader vision of what you are doing on the networks and what you should improve.
- Build engagement in your community This is one of the most relevant functions, because it is considered the key to the success of an advantageous Community Manager. Which means that, by generating an emotional relationship with users, the strategy in RRSS will be much better and thus, will bring more value to the company.
List of the best management tools to manage and program your networks social as a professional
Now, as it is so substantial to make use of management tools to schedule your publications as a professional and in that way, ensure success effectively, in this section we present a total of 13 of these tools that reveal excellent results and allow you to optimize your company’s work on all social networks:
Google Analytics
This is a statistics system offered by the famous Google company and is considered one of the best tools to manage social networks of public administrations. In this sense, the most interesting features of Google Analytics are: It allows you to get detailed reports about the number of visits you have obtained on your website , it shows you the cities from which you have been visited and It presents the ability to show what the route that users have traced through your website has been.
It also emits results on the keywords with which they have come across the search engines , as well as knowing the terms that attract your potential customers to use them and the content pages that report to you higher income.
In reference to its main benefits, we note that is a free service , offers advanced segmentation, dynamic graphics and customized reports to have a sophisticated analysis around visits you get. It is also simple to use, it supports websites of any size, provides secure assistance and can keep track of all the campaigns you do in the company.
Social Sprout
It is a monitoring tool that allows you to observe, in general, all the interactions you get around your brand or company, in different social networks such as Facebook, Twitter, Instagram and LinkedIn .
In addition to handling all the interactions obtained, you can also visualize the conversations that are happening around your business. For its part, this tool also has the option of publishing messages in multiple profiles at the same time . With which, in addition, it is possible to group the answers in one place.
Which means that, it is estimated as an ideal management program for Community Manager, given that it allows to optimize and streamline communication with users , through social networks and in real time. Taking into account that, it has more than 25,000 users between brands and organizations of all sizes worldwide.
Metricspot
This RRSS management program provides the best web analytics and SEO audit tools . In this sense, with Metricspot you can study all the evolution of your website and some social networks, such as Twitter.
As for this social network, the tool provides reports about the influence and efficiency index your strategy is having there . Therefore, it lets you know on which days of the week users see your publications more, as well as the best hours to publish.
Now, in general, it is a tool that lets you know when you can find your target audience , as well as the behaviors of these users and the way they use them to these platforms.
In addition, you can follow everything regarding the interaction of the brand and customers on various platforms, such as Instagram, Twitter, Facebook, LinkedIn , etc. Among other functions, it has “SEO & Marketing Leads (PRO)”, which manages to automate the lead capture , by providing SEO reports to your potential clients from your own website.
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SocialOomph
This is a more specific tool, because it provides functions only for the management of Facebook and Twitter . That way, it allows you to make queued publications, publish the content you want because the tool does not add anything, you can use it for free for a total of 30 days and in case you want to continue Using the program, you can cancel a payment plan that fits your requirements; taking into account that it has very affordable prices.
Now, in reference to the functions that it emits for each social network, it is valuable to highlight that on Twitter it supports the programming of tweets , it can be used in unlimited accounts, it also allows monitoring the keywords , track mentions and tweets, as well as limit links and delete private messages periodically and automatically . On the other hand, for Facebook it allows to automate the changes of state in the profiles and pages that you manage, as well as to observe which have been the last states of said profiles and pages .
Everypost
It is a social media management tool that is usually used through iOS devices, and because of that, you can find it in the App Store completely free . Thus, basically this application is a publication tool used in social media by content professionals, whether social marketers, as well as digital agencies and SMEs.
Given that, it is estimated as a simple mechanism to create, customize, schedule and share content across multiple profiles (Facebook, Twitter, LinkedIn, Tumblr, Flickr, etc.). In this sense, its main features and functions are: It allows you to order your favorite channels, publish any content in a very comfortable and simple way (photographs, videos, texts, etc.)
You can send the posts to your users directly to your mobile, schedule your publications to publish them later , it has URL shortening and this is very useful for platforms such as Twitter. It also accepts unlimited publications and instant exchange to Facebook, Twitter, Pinterest, LinkedIn and Tumblr .
Square Icons
If you are one of those who prefer to increase the visibility of your brand or company on Instagram, this tool is ideal. Since, it has several services that allow to promote, manage and monitor your Instagram account .
In view of that, it has magnificent functions such as: Comment tracking, viewer of your Instagram feed, various statistics, it also displays Snapshots or, the photos of your Instagram account with the figures most notable; allows contests, provides different widgets for websites, blogs and even Facebook pages.
Therefore, it guarantees important advantages to increase the visibility of your account on the social network Instagram and have a better management . These advantages are based on: Promote an easy interaction with your followers, let you know the best moments to post, offer you detailed statistics about your account (summaries, content, engagement, analysis of the month, etc.) and also you Tell what hashtags you should use.
Hootsuite
This alternative is the one chosen by many Community Manager, thanks to the optimal functions it contains to manage any profile in a social network. Taking into account that, it provides desks to keep everything organized and each one of them, has columns created based on what you want to have in view to easily access .
Like, for example, the inbox of a platform, as well as tracking a hashtag and even the account of a company or brand that you have as a competition. For its part, it has advantageous options to manage and analyze the effectiveness of your content in RRSS . Having a great possibility of productivity, being able to manage up to three social profiles directly from this manager.
In which, you can schedule your posts and messages to save time , get basic analytics reports and measure your results through customizable and easy-to-create reports. In addition, it has a free version and other subscription plans that add more features.
Audiense
This tool has been developed as an ideal mechanism to know and manage your community on the social network Twitter . Therefore, if you are what drives your brand or company through tweets, you can not hesitate to use Audiense which, for your convenience, includes a free version that you can manage from any computer and other payments that fit any need.
In this sense, we highlight the most notable features of this Twitter manager, below: It is a tool that gives the possibility to filter your followers and followed from several aspects (influence, zones timetables, language, number of lists, number of followers, number of followed, number of tweets per day, time of last tweet, etc.)
Without a doubt, it allows you to create and design an effective strategy with which you achieve better results. In addition, Audiense offers you ideas to attract and activate your audience through multiple online and offline channels .
Postling
It is a service that is responsible for the timely management of all your social networks from the same place. Taking into account that, for greater coverage, this social media manager also has the possibility of supporting a broad administration of your favorite blog platforms .
Which means that, it guarantees complete simplicity when executing any action in your social network account along with the blog platform you use for your business. In addition, you can forget to login and enter your password every time you want to enter , because the service remembers all this.
Now, in reference to its most relevant features, we highlight the following: It is a free social media manager, has monitoring and a broad analysis of the main keywords , manages multiple separate profiles by tabs from a single account, allows publication of photos, videos and text on all platforms, issues alerts by brand email, mentions and comments.
TweetDeck
Basically, this tool is aimed at extensive Twitter profile management, since its main function lies in the possibility of managing several profiles of this social network at the same time . In addition to this, it has a design that allows you to handle everything more easily on Twitter, taking into account that it looks very similar to said platform and adds columns where you can select the kind of content you want to see. Whether: Mentions, Followers, Likes , among others.
In short, it is a tool mainly managed to manage your Twitter profiles more quickly, thanks to the new design in columns that also allows you to create more sections to your liking, just by clicking on the icon “+ Add column ”.
Additionally, browsers such as Google Chrome, Opera and Firefox offer an extension called “ Better TweetDeck ” that gives the possibility to include many more functions in the standard panel and with it, customize your experience in the TweetDeck homepage from your computer.