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UPDATED ✅ Do you want to define the voice, design and other important points of your Podcast? ⭐ ENTER HERE ⭐ and Learn Everything From Scratch ⭐
To create a podcast that you can take advantage of, brand design is one of the most important steps you can takeas it has a great influence on the public perception of our podcast.
The influence of podcasts in various market niches, both in business and between individuals, it is closely related to the image projected by the podcast brand.
In the next few paragraphs, we’ll teach you everything you need to know about branding your podcast, so you can manage all aspects of your image design and project what you want to your potential listeners.
Importance of branding for your podcast
Branding, in itself, is a very common practice among companies and ventures. This is because it is of crucial importance for their image and, consequently, the image you project to your potential clients. in the podcasts, the importance of branding is particularly highlighted thanks to the fact that there is a huge amount of podcast and more are added every day, so it is necessary to distinguish your program from the rest through a professional image.
A good brand management results in an aesthetic that facilitates listeners find your show in the platform’s search gridconvince them to listen to your content and attract the attention of certain companies that may offer sponsorship.
Learn how to choose the name and design of your podcast
The name is one of the most important things about a podcast, being one of the first things a potential listener perceives. It is for this reason that you should give your podcast a name that allows it to attract the attention of the public.
Here is a list of tips for choosing a name for your podcast:
Keep it short and sweet
In most cases, the simplest is the most effective. When choosing the name of a few, one of the most important factors is to make use of keywords that a potential listener might search for. It should be descriptive, in a way that allows the listener to glimpse the tone and theme of the podcast, without being too longnot very ambiguous, avoiding names that require an explanation in order to convey what you want.
podcast like Weekly Football, Making Beyonce either The Properly Podcast they are clear examples that, in most cases, it is better to follow a simple and direct route. According to an analysis by Pacific Content, over 75% of podcast names contain less than 30 charactersin the form of a maximum of three words.
Consider the ease of searching
Like many digital media, the level of success of podcasts is closely related to the ease of finding them. For this purpose, it is necessary to choose a name that is related to the search intention of the potential listener. To increase the chance that your podcast will be found easily, It is advisable to include keywords that users search for frequently, that is related to the niche on which your podcast is focused.
Consult with acquaintances
It is one of the last stages of the name decision process, since, in general, it is done once you already have a concrete list of potential names. In these cases, it is a good idea to seek outside opinion from people you trust.
You can ask your friends, family, and co-workers for their impressions of each potential name you have on your list. Nevertheless, When analyzing external opinions, it is important to maintain a critical focus on the advantages and disadvantages of each name.
use puns
A very common practice is to use jokes, puns, common phrases and alliteration when naming a podcast, in order to give it expressiveness and draw the user’s attention. The use of these names must take into account certain factors, such as, that is descriptive and allows the listener to partially identify the topic. Using catchy names that do not reflect the nature of your program can cause you to be dismissed very easily.
Include your brand name
This is a strategy applied to companies and brands that already have a certain audience, in case you want to get started in podcasting. If you already have a brand that has a stable base of customers or viewers, the best thing you can do is use your brand name so that the public associates your new podcast with it.
If, on the other hand, you want to include your name in the title of your podcast, you must do so appropriately.. Since platforms like Apple Podcast reject titles that are accompanied by a name, for example “Daily routines, with José Márquez” is not an acceptable name. You can take podcast example like “The Joe Rogan Experience” either The Tim Ferriss Show.
Discover how to define the voice and narrative of your podcast
Once potential listeners have been attracted to the name of your podcast, it is the job of the announcer or announcers to create a narrative dynamic that definitely grabs the attention of the listeners. While the voice and structure of your podcast largely depends on the topic and message you want to convey, There are general tips that can help you define the narrative of your program.
Go for it:
Define the information you want to share
The first step to establishing the pitch of your podcast is to define the theme on which it will focus and the message you want to convey to your audience, so that you can plan a more efficient structure. Also, you must take into consideration the use of adequate resources to transmit the desired message. You can use interviews, surveys and dramatizations, among others, depending on which you consider the most effective way.
find your own rhythm
Regardless of all the factors that can affect the structure of a podcast, the best thing a broadcaster can do is be authentic. It’s about finding your own rhythm and your own voice in order to make it as natural as possible. For it, you must be aware that in order to tell your stories clearly it is necessary to educate your voice, in order to have the necessary diction and manage a correct modulation. Continuous practice will help you find your own rhythm and voice.
Apply music and ambient sounds
Although the voice is the main element of podcasts, it is not the only tool available to the narrator. Ambient sounds, short musical breaks, and background music they do a great job of enriching the content of a podcast.
Although it may vary depending on the theme, the use of background music and ambient sounds can stimulate the listener’s imagination, generating a much more dynamic experience. The importance of sounds environment for podcasts is such that even well used silences can create emotions in the listenerwhich is why it is a widely used element in mystery podcasts to generate suspense and expectation.
write scripts
The use of scripts is essential to structure each episode of your podcastt, and these require exhaustive and constant review. For this, rehearsals are crucial as they allow you to assess the quality of the script.
A quality script is vital to move the emotions of the listener and involve him in the narration. Even if it doesn’t reach this level of quality, one of the biggest advantages of a podcast is the fact that the narration format gives you a lot of room to improvise and achieve that quality in the final result.
Clearly visualize the result
The display of the result, although it may seem insignificant, is a huge step in defining the narrative and structure of a podcast, thanks to the fact that it allows you to direct your efforts towards a specific direction. It implies meditating on a series of factors that They range from the music you want to use to the points that should be part of the script, as well as which sections you can afford to improvise on. Performing this practice will allow you to make a great advance in the creative process of the podcast.
Learn how to define the format of your podcast
Building a structure for your podcast is one of the most important preliminary steps to take. since it is necessary to organize a structure that allows you to carry out the narration in a coherent waythat keeps the reader involved is interested.
Let’s see:
Have the theme defined
The theme is a point that you must already have resolved before even thinking about defining a format. This is because focusing your podcast on certain topics can make your content incompatible with some formats. An example of incompatibility is interviews as the main format in a fitness-focused podcast. The interview format is widely used in podcasts, although it is more seen in content focused on advice, culture, and news, among others.
That suits the style of the narrator
Each podcast host has a style of conversation or narration with which they feel most comfortable.and although with practice versatility can be achieved in various styles, the best thing you can do is focus on the one you feel most comfortable with.
If you’re not good at improvisationyou can use a script and stick to it, of course without neglecting naturalness. Or if, on the contrary, you are more comfortable with free conversationsyou can use the discussion or interview or colloquial format, which require a lot of spontaneous conversation.
Use a format that stands out
In this point, what will help your podcast stand out from the competition is not the topic, but the format. There is a considerable amount of podcast for each profitable niche, and because certain formats work better in conjunction with certain topics, these particular formats are highly viewed.
With this in mind, you have the opportunity to stand out from the competition by varying the format of your podcast within the niche. If most podcasts similar to yours use the interview format, you can try a guest panel format to stand out from the competition, without having to choose a format that conflicts with the theme.
Don’t rush to decide
Just as many aspects of the process, defining the format of your podcast is a step that should be taken carefullysince it will affect the way in which the content will be developed, as well as the perception of the listeners.
Whether you work individually or with a team, The format of your podcast is a fundamental part of defining aspects such as the duration of each episode, or the regularity with which it is published. The number of formats that exist is very wide, so you have total creative freedom to choose the one that is most comfortable for you. However, there are certain podcast formats that are more convenient if your goal is to gain popularity.
These are:
- Interview: includes one or two presenters and a new guest in each installment to tell their own experiences related to the topic of each installment
- In solitary: It is a very simple format and very common among new podcasters. It is generally used by those who have a particular topic they want to share.
- Colloquial with co-host: It involves two people talking directly and sharing good chemistry, similar to the interview, with the difference that they are both presenters.
- Panel: it involves a group of people, one or two being the presenters, who sit down and discuss a particular topic. It is a very dynamic format, although its preparation requires a great deal of work.
- real stories: It is a very interesting format, which requires serious research regarding the subject of the stories. It is widely seen in the form of chronicles about criminal cases, or recreations of historical events.
- Reused content: It is a very easy content to produce, since it already exists. For example, a speaker who records their lectures and uploads them in podcast format, or bloggers who reuse content from their articles, in podcast form to create new content.
Regularity of your podcast. How often should I publish a chapter?
Once you’ve settled all the presentation and branding issues, all that’s left to decide is how often will you publish your podcast? The answer to this question is completely personal., and it is related to your own convenience.
Having said that, You must bear in mind that by defining how often you will publish the episodes of your podcast, you acquire a commitment with your listeners.so you should religiously stick to this posting pace. It’s mostly about respect for your listener base, no matter how small.. If you post a weekly update rate and change it, there’s a good chance, and to some degree justifiable, that they’ll be unsubscribed.
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